As the ever rising number of companies ramp up their efforts in the digital media space, there are, in my opinion, three very important parts of the social “program” that need to be checked before embarking:
(1) to what extent do members of head office meet and discuss with clients in the field?
(2) what is the experience when calling the company on the telephone?
(3) what is the experience when sending an email to a company representative?
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 2 of a 3 part article: The brand as a social landmark? Taking the brand down to the granular level of social marketing.
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 1 of a 3 part article: Leveraging the strength of a brand on the web.
In one of the quicker demises, Firebrand TV has had to close down (March 5 2008). Launched with quite a lot of hype back in October 2007, the site now writes the following: The investors (including Ion, the cable operator on which Firebrand broadcast) apparently refused a refinancing. See the story in Adweek. “We still [...]
How can a beautiful Paris keep its soul? This is basically the question posed in this great article in The Guardian: “Battle for the Soul of a City” by Andrew Hussey. Turned onto this article by Notes from Paris (thanks F), I was delighted by the open and in-depth analysis of Paris, complete with a [...]
A new research study from SNCR says that spending on conversational marketing will outstrip traditional marketing by 2012. Commissioned by New Communications Review (SNCR, run by Jen McClure), and Joe Jaffe, the study shows some interesting figures and projections from 260 respondents (and I quote): * 70% are currently spending 2.5% or less of their [...]
Saving Private Time We consume words with our most precious resource: time. As such, we should be entirely watchful in its expenditure. Are you not tired of the deluge of words that gush out of some people’s mouths? Between formalities, small talk and thoughtlessness, a day can be spent in the total absence of substance. [...]
You have all heard the notion “the more you know, the more you know you don’t know.” First, I agree entirely and have been fortunate to not let this impede my curiosity. This leads me to the dinner* conversation we had last night when I suggested, with an air of devil’s advocate, that the vocabulary [...]
At home or in business, we are always told to avoid politics (not sex and rock’n’roll fortunately). The notion of providing a solution to the problem is rarely addressed in those dangerous “political” conversations that risk getting heated. Most of the time, we are basing our point of view on what he hear about in/from [...]
