23rd September, 2009 - Posted by Minter Dial - 1 Comment
I love brands… Yes, I do; but, it would seem that, especially over the span of the latest economic crisis, the “consumer” has become decidedly less enchanted with brands, per se. On the one hand, the crisis has accentuated the need for consumers (and companies) to cut back on expenses and be more budget » Read More
23rd July, 2009 - Posted by Minter Dial - 3 Comments
There are a number of marketing concepts which capture the consumer with a proprietary and branded system that requires regular replenishment of equally proprietary and costly refills. There are two “handcuff” systems with which I am confronted on a regular basis: my Gillette Mach 3 razor and my bluetooth Canon printer. In both » Read More
8th March, 2009 - Posted by Minter Dial - 7 Comments
MEANINGFUL MESSAGES AND SINGULAR SHOPPING EXPERIENCES… A consumer’s journey with a brand Ever since I latched on to the Firebrand (RIP) site, I have been interested in the concept of advertising as content, beyond merely being a reflection of contemporary society. Ads that have content have meaning and create conversations. They can become viral, » Read More
8th February, 2009 - Posted by Minter Dial - 1 Comment
At the NetExplorateur Forum 2009, I attended the Obama_online presentation by Tom Gensemer, Managing Partner at Blue State Digital (BSD), who explained the inner workings behind President Obama’s online campaign. Gensemer, who is not one to hide his partiality, gave lots of insights as to how to make an online political campaign effective — insights » Read More
7th February, 2009 - Posted by Minter Dial - No Comments
No longer acceptable in today’s eco-age, above is an appalling example of waste, right under my nose. This restaurant, COOK, located on our street corner at 27 avenue Niel (Paris 17e), blasts these 4 electric heaters out onto the pavement throughout the colder winter nights. On the night I took this photo, all night » Read More
5th January, 2009 - Posted by Minter Dial - 1 Comment
With falling market prices, what is to become of the recycling market?If it were not difficult enough to raise funds in the current economic conditions for sustainable development, market prices for aluminium, paper, plastic and steel have been falling through the [corrugated] roof, making recycling a far less attractive business. As reported by » Read More
16th December, 2008 - Posted by Minter Dial - 1 Comment
I have spent the morning looking at and rating two different “community” sites with different concepts: Bootb and Pratiks, with proof that not all sites are created equal. BOOTB – “unlimited creativity” www.bootb.com I discovered a new concept in the Internet world which appeals to me no end. It is called BootB, for Be Out of the » Read More
7th December, 2008 - Posted by Minter Dial - 6 Comments
Customizing your Real Message & Finding a CRM Voice? As I mentioned in the prior post, I believe that the consumer world is in the midst of a true paradigm shift. In these dire economic times, there is a huge likelihood that the ongoing increase in the share of time and mind of the Internet » Read More
7th December, 2008 - Posted by Minter Dial - 13 Comments
Crisis, What Crisis? Bring forth the Internet As we spin into the depths of this worldwide economic crisis, the opportunity for companies to move to more efficient, effective and measurable marketing activities online seems perfectly obvious, if not natural. The time has never been more appropriate for companies to ramp up online activity because their » Read More
12th October, 2008 - Posted by Minter Dial - 3 Comments
15 YEARS LATER : MY 15-YEAR REUNION AT INSEAD I have just completed my 15-year reunion at INSEAD in Fontainebleau. There were some 59 fellow classmates (out of about 205) who came in from 16 countries (3 came from Australia). It was a lovely way to reconnect – among other things to remind » Read More
5th October, 2008 - Posted by Minter Dial - No Comments
Eco-Towns in England – Green or Greenwashing? The English have embarked on a plan to create up 10 eco-towns (by 2020) selected from an original list of 57 locations (including Imery’s China Clay, Ford, Rushcliffe, Middle Quinton, Pennbury, Manby and Strubby…and many other unheard of places) dotted around the country. The list is now down » Read More
6th September, 2008 - Posted by Minter Dial - 4 Comments
Why the decline of traditional Main Stream Media? Why the decline of Mainstream Media? This question has been argued and tossed around in many a media organization’s board room over the course of the last five years. Clearly, for news organizations in particular, time is running out to find a solution that will allow » Read More
SUBSCRIBE
Subscribe to my blog feed
Follow @mdial on Twitter
advertising Africa airlines airplane airport animals Apple Asia Australia BBC blackberry blog books Branding Gets Personal cars China city living climate change CO2 coffee communication computer consumer conversation Crisis Customer Service diversity education Facebook food France Google Growing your Business internet management Marketing of Marques media Politics Social Media sociology Sustainable Development & the environment travel twitter web 2.0 YouTube
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.