Getting “social” is not — or should no longer be — new news for any self-respecting marketing team. These days, social media is pretty much an ongoing topic at any company café or water cooler, even if the absolute marketing dollars remain paltry for the vast majority of brands (social media represented just 4% of [...]
Tag Archives | communication
Brand Marketing: What’s the engine for your Locomoso? 59 keywords!
Words that go So-Lo-Mo must go Co … As the So-Lo-Mo (Social-Local-Mobile) expression gradually goes mainstream, I ponder how the myndset within organizations must change to accommodate the new style(s) of marketing. Being social is already a challenge. Providing a mobile platform is forcing a shift in habits. Creating a local programme means being super [...]
Emotional and Winning Words
Wordsmithing remains a critical talent. Whether it is crafting the right slogan, snaring a killer title for your email campaign or cutting down to 140 characters the sweetest tweet, the word is [still] in. If images and videos generally gain more traction on the ‘net, the filter through which you have to go to get [...]
BFM Radio RSS Live Streaming
In my car, with its digital radio station interface, I noticed that BFM Radio 96.4 (above), a French business radio station, is now getting into the RSS live streaming act. Toggling between different business indicators (the levels of the different stock market, FX exchange rates) and the radio’s own title, the radio dial [...]
Change Management – Cutting Dollars & Making Sense in Recession
In these times of recession, a change is certainly gonna come… For the companies feeling the hit (not referring to Sam Cooke), there is plenty of talk of cutting budgets and payroll (though much less of the latter in France). In such environments, one speaks of light at the end of the tunnel with caution, [...]
SMS & Healthy Loving Relationships
After getting drummed into our heads that using mobile phones may be carcinogenic, I am increasingly encouraged by recent studies saying that using the text (SMS) function is good for you! For its immediacy, the acceptance of shorthand (and errors) as well as the language of emoticons, SMS and Instant Messaging (IM) communication is a [...]
BootB & Pratiks – Website Reviews
I have spent the morning looking at and rating two different “community” sites with different concepts: Bootb and Pratiks, with proof that not all sites are created equal. BOOTB – “unlimited creativity” www.bootb.com I discovered a new concept in the Internet world which appeals to me no end. It is called BootB, for Be Out [...]
The future of Mainstream Media in today’s world of citizen journalism…
Why the decline of traditional Main Stream Media? Why the decline of Mainstream Media? This question has been argued and tossed around in many a media organization’s board room over the course of the last five years. Clearly, for news organizations in particular, time is running out to find a solution that will allow the [...]
The State of Contemporary Art & Ads as New Art
In a world suffering from an overabundance of ‘contemporary’ moder art, is it not possible that advertisements will be the best “representation” of our era? Surely, this is what Firebrand TV is counting on (opens Oct 22 2007). The plethora of new art–exacerbated by new media for content (mashups and the like) as well as [...]
When a blog becomes institutional
I have been a fan of the freakonomics blog for quite some time — a testament to the power of a good book (now available for $17 on amazon, down from $28 list price!) going on line per se. However, the very notion of a blog is up for grabs at this point as this [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
