Branding and digital marketing strategy | The Myndset by Minter Dial » coffee

Starbucks opens eco-store, 50th in France

Minter Dial — Fri, 10 Jul 2009 21:01:00 +0000

Starbucks France celebrated last week (July 1st) the opening of its 50th store in the country, with all the Starbucks high brass in attendance. Located in the Disney Village at Disneyland outside of Paris, this store is the first “eco-responsible” Starbucks outside of Seattle, where they have already opened two such eco-concept stores. The concept [...]

Coffee Latte Face Art – New Level of Personalized Service

Minter Dial — Sun, 31 May 2009 08:27:00 +0000

If you think you are getting state-of-the-art in personalized service when Starbucks can offer you a selection with up to 19,000 different varieties, try this one out for size. Mike Keen, who runs a small barista (coffee shop), called Studio 6 Coffee House, in Denver, provides a personalized portrait of the coffee client on the [...]

McDOPEY? Microsoft Desktop Optimization Pack Comes to Paris

Minter Dial — Sun, 22 Feb 2009 07:40:00 +0000

Microsoft Desktop Optimization Pack (MDOP): Implementation that is a whisker too long? Microsoft has launched this ad campaign for its MDOP in France. I took a couple of blackberry photos (sorry for the quality) in the metro (tube) station at l’Etoile /Charles de Gaulle in Paris. The poster comes as a double header (so to [...]

In case you didn’t know about the Woman with the Longest Nails in the World

Minter Dial — Thu, 19 Feb 2009 05:09:00 +0000

A woman, named Lee Redmond, with longest nails in the world suffered a bad car accident over the weekend and lost all her nails. It is hard to imagine, but she had not cut her nails since 1979. The combined total length was nearly 9 metres, with the longest a thumb nail at 90cm. The [...]

Life in the Fast Lane and Hooters

Minter Dial — Sat, 22 Mar 2008 06:29:00 +0000

I would like to share with you with a little thought today. There used to be a time when I thought it desirable to live life in the fast lane. What does that mean? Well, by my understanding it means living with time whizzing by, memories blurring, names & faces forgotten and years merging into [...]

Taxi economics in Paris

Minter Dial — Sun, 23 Dec 2007 12:15:00 +0000

This is not a Grinch who stole Christmas or a post about Uncle Scrooge, but it does have to do with money (economics) and service… During the last public transport strike in Paris in November, I avoided as best I could taking a taxi. Aside from the staunch traffic jams and eco-guilt*, I was not [...]