As a startup or an SMB, the issues of “centralized” branding and global marketing are not even on the radar. But, as companies get bigger, the natural tendency is to centralize the global marketing function. Whether it is L’Oreal, Procter & Gamble, Chanel, Samsung or Apple (i.e European, Asian or USA), all multinationals will [...]
Tag Archives | centralized function
Free updates and a weekly surprise
Simply enter your email address and every week you will receive a little surprise. The Myndset respects your privacy.
Influence Measurement
Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
