Taking a step back recently, I tried to think of all the industries that have been radically transformed by the tsunami of the Internet. Internet has a way of altering the way of the land in many different ways because, fundamentally, it changes the way we all communicate. The immediacy, mobility and multiway channels of [...]
Tag Archives | Business
Boutique Paris Hotel: Mama Shelter
An out of town friend of mine recently told me about this very different kind of boutique hotel in Paris, called Mama Shelter. Isn’t it funny how, sometimes, it takes a tourist to tell you about your own city. First of all, Mama Shelter is a breakthrough name for a hotel, in that it truly [...]
Brands Getting Personal
“Branding gets personal” is the tagline behind The Myndset. A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. The starting point for “Branding Gets Personal” is an obsession with being client centred. In this post, I discuss how we must evolve the marketing mission past the traditional product-oriented 4P’s to encompass a more engaging and experiential marketing, entitled the 5E’s.
Women’s Day 2010 – The French Equilibrium
In Paris, yesterday, I attended a conference hosted by the MEDEF (the union of employers in France), where the ORSE (Observatory of Societal Responsibility in Enterprises) was promoting among other things the arrival of a new book, « Patrons Papas: paroles de dirigeants sur l’équilibre travail et vie privée » (Editions du Cherche Midi) or “Papa Bosses: [...]
LeWeb Paris : Business Consequences for 2010-2011
Digesting all the information at #LeWeb conference 2009, I wrote up what I found were the nine most interesting points in three separate posts (one, two, three).* Here are the consequences of these highlight points, as I see them, for business: Le Web 2009 Even if it’s tera-bly fast, it’s still a slow long tail. The digital world [...]
Momentum Effect by Jean-Claude Larréché (INSEAD)
I attended a presentation last week by Jean-Claude Larréché, famed marketing professor from INSEAD (still teaching there and also was there when I attended in 1993). Jean-Claude gave a short and punchy overview of the key points of his latest book, “The Momentum Effect” which was published by Wharton School Publishing last year and is [...]
Measuring Quality of Life – A review between France and USA
As part of my Franco-American profile, I am naturally drawn to reading about comparisons and competition between France and the US. I came across this May 2009 article, France Beats America, which describes France’s epicurean passion for “living it up” in terms of eating, sleeping and holidaying. On the eating front, as much as obesity [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
