Branding and digital marketing strategy | The Myndset by Minter Dial » Branding

What is your mark? Looking for the miracle beauty cream for your brand culture

Minter Dial — Fri, 09 Mar 2012 16:32:01 +0000

Have you ever noticed, when you walk down the street, that you think you can tell the personality of a person by the wrinkles on his or her face? It seems obvious that the wrinkles caused by smiling or frowning often becomes embedded; we wear the past on our face. We could say that we [...]

Podcast Interview with Kathleen Carroll, President of the Branding Clinic

Minter Dial — Mon, 09 Jan 2012 13:14:30 +0000

MDE19: Turning insights into dollars & cents Kathleen Carroll is President and Chief Branding Strategist at The Branding Clinic, which has the stated mission “to unearth consumer insights for Fortune 500 companies to help their brands achieve double-digit or higher growth.” With a powerful background in branding, where she worked with P&G, Heinz and CNBC (as [...]

Digital Marketing Insights for Brands from political parties

Minter Dial — Tue, 08 Nov 2011 14:27:36 +0000

To be personal, standard bearer and/or institutional in digital media? If you are interested in digital marketing, it is hard not to take interest in what has been happening in the political spheres around the world online. Politicians and political parties face major strategic challenges as they head into 2012 when there are some 28 [...]

To think, to advise & to do? How brand, agency & consultancy can work together to create engagement

Minter Dial — Thu, 20 Oct 2011 10:38:33 +0000

Working toward ENGAGEMENT in digital marketing After a 16-year career at L’Oreal — managing a brand worldwide (Redken), running a subsidiary (Canada) and as head of business development & digital marketing (ExCom Worldwide) — I was lucky enough to work with some of the best agencies and consultants in the world. Now that I am [...]

Giving and Making Sense: How can brands make this their mantra?

Minter Dial — Fri, 07 Oct 2011 16:30:36 +0000

Digital Evolution to Revolution This week, I attended the Hub Forum 2011, the 2nd edition of this new media executive congress. There was a stacked line-up of people on stage throughout the 1 1/2 days and a good-sized audience. On the social media front, there was Jessica Verrilli (business development) from Twitter and Julien Cordoniou [...]

How to avoid mixed messages between brand, PR and corporate communications?

Minter Dial — Tue, 05 Jul 2011 07:21:39 +0000

The overlap in multi-channel communications The options and tools for communication abound and the messages are splintering. Your message is not being heard enough. Sound familiar? In the maelstrom of figuring out the right marketing strategy in today’s internet/social media enhanced world, it seems one of the biggest zones of confusion is who is responsible [...]

Twitter All About Character(s) – part 2

Minter Dial — Thu, 19 May 2011 04:12:43 +0000

How much character in 140 characters It is not about how many characters, but how much character your tweet has. What is a character? In short, I’d say it’s a type of personality. The dictionary definition says that character is the combination of qualities or features that distinguishes one person, group, or thing from another. [...]

Finding your Brand Voice – Inspiring Lessons for Digital Marketing from Roger Ebert @ TED

Minter Dial — Thu, 21 Apr 2011 11:41:00 +0000

Roger Ebert at TED: losing and finding your voice This is a great TED talk. In some regards, it is a great TED talks. A group of people talking with a unified voice. And it spoke to me in many different ways. I absolutely encourage you to take the time to watch it. It will [...]

The Grey Matter(s) – The Brain & Getting Energy (part 1 of 3)

Minter Dial — Wed, 06 Apr 2011 11:02:48 +0000

Paler shades of grey… How much does the the Grey Stuff matter? It may not have been a question you had asked yourself recently, or perhaps not posed that way; but, I believe it has a deeper relevance today, especially if you are in need of energy, looking for expertise or thirsting for good news. [...]

Oil Companies Should Think like Technology Companies

Minter Dial — Tue, 22 Feb 2011 21:44:32 +0000

Here is quite a thought provoking ad, co-produced by Chevron with IBM (“we agree”). A couple of thoughts: How exactly do technology companies think? If it is the Google Beta Myndset, then ok! Microsoft or NCR? Hum! Should it be THINK or ACT [differently]? On the left hand side of the ad was the photograph [...]