Institute CSA & Havas Media Brand Study in France In a newly released annual survey from France — created by the Institute CSA on behalf of Havas Media – that identifies the top brands present in the lives of the French, there were a number of major shifts, demonstrating in my mind, how branding has been [...]
Tag Archives | brand strategy
What really makes for great content marketing?
As Google continues to play with its algorithm, so must the spin masters, voodoo marketers and link farmers go fishing in other ponds. One of the chosen areas on which many choose to jump seems to be the content marketing bandwagon. As with all these digital marketing opportunities, starting back to the era of banners, [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
