A book to love Have you ever been recommended a book where the person starts with, “Boy do I have a book for you, you’ll love it…”? Without even buying or reading the book, I often stop to think what impression the person has of me that would make them recommend it. After reading the [...]
Raising money (without raising hairs)
Got this nice story courtesy of Bill in England. Lewis Cullman – notable NYC and Yale philanthropist – has written a little book about raising money, “Can’t Take It With You. The Art of Making and Giving Money.”The story goes along the lines :“Raising money is serious business, but keep your sense of humor. Things [...]
Times are a changin’ – In Search of Moments of Change
A convert of the “tipping point” concept, I am most interested in the exact elements that bring about change in a person’s personality or career. In particular, I think of how certain people in my circle have gone from “super popular” to super drop-out, or from super nerd to super successful, etc. But, there are [...]

Text versus Image
Went to a seminar held by ANVIE in Paris. We discussed in general the changing landscape of the new media. Joseph Jaffe’s book “Life after the 30 second spot” was cited at the beginning, along with the Ries’ and Zyman’s book on the end of advertising (as we know it), to set the stage. You [...]
The wild world of the web
As many of you know, I have been researching and writing a book about my grandfather, Lt. Minter Dial, after whom I was named. In the continuing pursuit of information, the internet seems to provides endless new sources. Since my grandfather died in December 1944 as a prisoner of the Japanese, it seems so unimaginable [...]
Irony of names
Have you ever read John Train’s “Most Remarkable Book of [Real People's] Names”? Most recommendable. You will find that a married couple was called Doctor and Doctor Doctor. Then to list but a few of the enormously weird names out there:Gaston J. Feeblebunny,Mary Louse Pantzaroff of Huron Country, OhioDr. E. Z. Filler, Dentist, Roslyn Heights, [...]
Ayn Rand fan club
Probably not many of us still around who love Ayn Rand, but I believe that her philosophies (determinism, objectivism…) remain appropriate and valid; even if the writing style has aged. The Fountainhead is a delightful novel and Howard Roark’s discipline and relationship with time is still applicable to today’s manic life. Atlas Shrugged is a [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.









