Branding and digital marketing strategy | The Myndset by Minter Dial » books

Six Pixels of Separation – Mitch Joel – Ask “Why?”

Minter Dial — Sun, 23 Aug 2009 09:21:00 +0000

Written by Mitch Joel, a man [and social media guru] whom I have had the pleasure of being connected to for the past 5 years, “Six Pixels of Separation” has just come out in North America. I haven’t read the book yet, but I surely will. In the interim, I thought I’d post this YouTube [...]

The E-volution of the Book… Kindle, Sony, Google weighing in

Minter Dial — Sat, 21 Feb 2009 08:10:00 +0000

The evolution of all media is fascinating to follow, but today I am going to zero in on the printed word. Whether it’s the future of magazines, books, mainstream newspapers or even research & professional journals, the internet platform is causing radical paradigm shifts and there are some hefty decisions to be made/duked out for [...]

The Grand Divide Between Education & Teaching

Minter Dial — Mon, 03 Nov 2008 07:25:00 +0000

The difference between Educating and Teaching… and the emptiness inside I have decided to translate into English a post I did in French over the weekend due to the interesting discussion that it provoked. An article, entitled (for you francophones) « Il y a un divorce entre enseignement intellectuel et formation morale », by Jacqueline [...]

Think Different — What do Feminism, Einstein & Sleep have in common?

Minter Dial — Fri, 24 Oct 2008 05:53:00 +0000

Learning to think differently As a marketer, I am always on the lookout for people who think and act differently. A part of my gestalt, my personality, I associate with people who think differently. Sometimes, that means being the contrarian or the devil’s advocate in a conversation. At other times, it just means looking at [...]

Worldmapper – The world through different filters

Minter Dial — Sun, 05 Oct 2008 08:23:00 +0000

Here is a great site for people with a global mindset: Worldmapper — a wonderful way to review the the worldwide situation… The site features maps of the world distorted according to the criteria. In their own words, “Worldmapper is a collection of world maps, using equal area cartograms where territories are re-sized on each [...]

Television Viewership Still Rising; Reading Too?

Minter Dial — Mon, 07 Jul 2008 17:46:00 +0000

Television and Internet viewing versus dwindling attention span… I was stunned to see that television ogling by Americans, who are over 12 years old, has continued to rise despite the Internet. A census bureau study, published in the USA Today of June 25, 2008, said that since the year 2000, people over 12 years old [...]

Review: Join the Conversation by Joseph Jaffe

Minter Dial — Sat, 12 Apr 2008 02:28:00 +0000

I am officially Joining the Conversation, starting with this review of Joseph Jaffe’s latest book, Join the Conversation (JTC). In full disclosure mode, I am writing this review as part of Joe’s experiment UNM2PNM (how to use new media to prove new marketing). Written in a very conversational style with a slew of real world [...]

Yo-Yo Ma on NPR’s “This I Believe”

Minter Dial — Mon, 31 Mar 2008 02:36:00 +0000

And this I, too, believe… As part of All Things Considered, NPR and Jay Allison have (re-)created a “This I believe” segment, based on a 1950s radio program of the same name that was hosted by acclaimed journalist Edward R. Murrow. The purpose of the show is to ask individuals of a variety of backgrounds [...]

NPR discusses Facebook Privacy…again

Minter Dial — Sun, 30 Mar 2008 00:05:00 +0000

The issue of privacy continues to dominate the offline discussion on Facebook. NPR’s Talk of the Nation, Science Friday, 21 March 2008, featured a special on Facebook, and the big privacy question. Hosted by Ira Flatow, the show featured Daniel Weitzner (WWW Consortium)*, and Alessandro Acquisti (Carnegie Mellon)** as well as Emily Vander Veer, author [...]

Lecture at Yale: “Containment: Rebuilding a Strategy against Global Terror”

Minter Dial — Sun, 10 Jun 2007 08:34:00 +0000

I managed to make it to a couple of lectures during my 20th Reunion Weekend at Yale. The standout lecture was from Professor Ian Shapiro, Sterling Professor of Political Science and Henry R. Luce Director of the Whitney and Betty MacMillan Center for International and Area Studies at Yale. The title of the lecture is [...]