A podcast is content… yessir! Mitch Joel remains a man on the ball and one of the most revered voices in digital marketing across North America. In this early morning interview recorded on August 1st, 2011, with Mitch in Montreal, we discussed where we are in digital marketing, how can companies improve their digital strategy [...]
Companies that tout that they are “2.0″ or are ‘working hard’ to become enterprise 2.0 should beware. It is painfully obvious from the outside which companies have truly espoused the Internet 2.0 mentality. Furthermore, for the younger employees, saying you are there when you are clearly not is, at best, disheartening. At worst, it will keep the better talent away.
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These are the new calls to action for digital marketers. The new ROI of marketers will have to take into account the e-factor: the willingness to exchange, the power of the experience, the emotional connection, the authenticity of the engagement, and the essential meaning and return.
6TUWXFXHEFY2 How do I claim a blog on Technorati? If you are an English-language blogger and this question means nothing to you, then I suggest you hightail it over to Technorati to learn about the site and get your blog claimed and ranked on Technorati, the central nervous system of blog cataloguing. What is Technorati? [...]
Friends, Romans and World Citizens, Lend me Your Ears…. Some INSEAD classmates, at VoiceCorp*, have launched a new service (just a month old) called ReadSpeaker: a way to listen to online content read out loud. I have added the new function to this blog (see the little logo at the top of this post, and [...]
Thanks to Greg Verdino’s post, I was inspired to find out what my Twitter or “Tweet” cloud would look like. I attach it [above] in order to compare whether my twittering is consistent or not with my blogging. Per Greg’s comments, a lot more “doing” than being…no real surprises… The differences match the different platforms. [...]
Who loves you or who links into you? This post is not for those who like links on greens, nor cuff links! It is for other bloggers or owners of websites… This post is to let you know how to find out how many other sites are linking back to your web site/blog? This is [...]
Attention all neophyte Bloggers using the Mozilla Firefox browser! I have made significant strides in augmenting my Blogger site thanks to GreaseMonkey with widgets, gadgets and more, including the easy-to-use Trackback mechanism courtesy of Singpolyma. The beauty of the proposed user script (that you must install) is that it has multiple benefits, with scripts allowing [...]
Got turned on to this Virgin America safety announcement (below) via Rohit Bhargava’s Influential Marketing Blog in his post humouristically entitled: the 12 important things he himself learned reading his own blog. The title is deceiving as Rohit invited 12 guests to post on his blog while he was away bringing into the world his [...]
