Branding and digital marketing strategy | The Myndset by Minter Dial » BBC

Mainstream Media Strategy – Recommendation from a reader’s perspective

Minter Dial — Mon, 28 Sep 2009 05:27:00 +0000

As mainstream media (MSM) companies continue to scramble to find a winning model, I am inspired to write a post based on the interactive (read: moderation) strategy that the BBC has put in place on its news forums. Having taken a look around at a number of other significant news media sites around the world [...]

State of the Spam Business: Spam Pollution

Minter Dial — Sat, 02 May 2009 14:57:00 +0000

State of the Spam BusinessHow many legitimate (non junk or spam) emails do you receive in your inbox? It may come as a surprise to you that only 3% of the world’s supply of emails are legitimate, at least that’s what a recent Microsoft survey says. On a personal level, I know that I have [...]

Velib in Paris – Wheels are coming off…

Minter Dial — Wed, 11 Feb 2009 06:23:00 +0000

The wheels are coming off the track for the Vélib bicycle programme in Paris, a subject I have been following since its inception. According to this BBC write-up (taken in turn from Le Parisien), the Parisians seem to have taken a little too much liberty with the vélo liberté… It seems that, after 18 months, [...]

SMS & Healthy Loving Relationships

Minter Dial — Tue, 27 Jan 2009 05:58:00 +0000

After getting drummed into our heads that using mobile phones may be carcinogenic, I am increasingly encouraged by recent studies saying that using the text (SMS) function is good for you! For its immediacy, the acceptance of shorthand (and errors) as well as the language of emoticons, SMS and Instant Messaging (IM) communication is a [...]

Typing Skills & Games – Credit to Lester Thurow

Minter Dial — Sat, 29 Nov 2008 10:32:00 +0000

Typing not Stereotyping – A True Way to Advance… I have often wondered how my life might have been different had I not learned to type quickly and accurately. I will never forget a lecture I attended by Lester Thurow, former professor of Economics and Dean at MIT, back while I was at Yale (around [...]

Global Gender Gap 2008 Report – Who’s on Top?

Minter Dial — Wed, 12 Nov 2008 19:03:00 +0000

The World Economic Forum have just released the results of the Global Gender Gap Report 2008. There are a few suprising facets to this WEF report, now in its third year, authored by Ricardo Hausmann, Director, Centre for International Development, Harvard University, Laura Tyson, Professor at University of California, Berkeley, and Saadia Zahidi from the [...]

Airline Advertisements – Who Can Afford to Experience Luxury Service?

Minter Dial — Wed, 22 Oct 2008 04:37:00 +0000

Airline Ads — the good, the bad and the luxury In these trying economic times, one of the industries that will inevitably be hit hard (again), will be the airline industry. Whether for personal or business travel, there is likely to be a good amount of seat-belt tightening. Some wise folk would say that NOW [...]

Political Heroes & Role Models Debated in the UK

Minter Dial — Wed, 01 Oct 2008 05:43:00 +0000

Politicians’ Heroes from the English Perspective As if on cue with regard to one my recent posts on role models, the English (run by the Guardian newspaper) have put on two debates – one by each political party — to establish who is the greatest hero [of their party]. The format in each case was [...]

The future of Mainstream Media in today’s world of citizen journalism…

Minter Dial — Sat, 06 Sep 2008 20:30:00 +0000

Why the decline of traditional Main Stream Media? Why the decline of Mainstream Media? This question has been argued and tossed around in many a media organization’s board room over the course of the last five years. Clearly, for news organizations in particular, time is running out to find a solution that will allow the [...]

English Lessons for the French courtesy of French Government

Minter Dial — Wed, 03 Sep 2008 06:51:00 +0000

Xavier Darcos, France’s Education Minister announced the giving of free [correction] English lessons over the summer months (starting next year) to willing students. What a shift in direction for the French who tend to promote francophonie. See here for the BBC News article. When you hear the number of Anglicisms that have encroached into daily [...]