As we ramp up for the Rugby World Cup 2007, my first observation is that, perhaps because France will basically be on break for the months of July and August, there does not seem to be much warm up ‘buzz’ here. Cafe banter — French equivalent of water cooler discussions — is not streaming with [...]
Tag Archives | Australia
When politics, branding and entertainment merge…
We are in the midst of a number of important changeovers in governments around the world. My home country, France, has not only changed government, but seems to be giving France a JFK-esque-1st-100-days-run-for-your-money changeover. Sarkozy is giving true meaning to “Ensemble Tout Devient Possible.” And, by ravaging the Socialist Party with nominations in his government, [...]
The future of money… RIP up the Cheque
When I see that the cheque is basically on its way out of existence in the UK — Boots, WH Smith, Asda, Morrison’s and now the London Underground are all banning the cheque for payment — I got to wondering about the future of money and currency. In the UK, I remember well when the [...]
Air Travel … better enjoy the ads
When I compare intra-Europe flying to continental US flying, the two major differences for me are that there are many more direct flights from city to city in Europe (no hub & spokes) and that it is harder to feel the (economic) pinch on European airlines. While flying from Paris to London is technically international, [...]
Lessons from French Elections for USA
Ok, the old news is that UMP candidate Nicolas Sarkozy has won the 2007 French Presidential elections. Argue what you will about the benefit of one or other candidate, the campaign and its results seem to carry several good messages that the American electorate would do well to heed. 1. Turn up to vote. 86% [...]
Subscribe & Connect
Simply enter your email address. Themyndset.com respects your privacy.
Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
