State of the Spam BusinessHow many legitimate (non junk or spam) emails do you receive in your inbox? It may come as a surprise to you that only 3% of the world’s supply of emails are legitimate, at least that’s what a recent Microsoft survey says. On a personal level, I know that I have [...]
Tag Archives | Asia
Airline Advertisements – Who Can Afford to Experience Luxury Service?
Airline Ads — the good, the bad and the luxury In these trying economic times, one of the industries that will inevitably be hit hard (again), will be the airline industry. Whether for personal or business travel, there is likely to be a good amount of seat-belt tightening. Some wise folk would say that NOW [...]
Airline Competition & Inflight Entertainment – How do they fare?
AIRLINE COMPETITION & INFLIGHT ENTERTAINMENT ARE YOU ON BOARD? As the competition for airline passenger dollars is only going to get worse — between higher oil costs, personnel issues & union negotiations, terrorism threats, ecological considerations [not to mention economic crisis] — you wonder how most of the companies in the airline industry are going [...]
MEDEF 2008 Conference “Think Big”: Is the USA Still a Giant?
Is the US still a Giant the right question? The plenary session of Wednesday evening August 27th at the MEDEF‘s Université d’Ete was entitled: Is the USA still a Giant? And the star-filled panel gave a very vivid and resounding yes to the question, with the normal and logical set of qualifications. For purposes of [...]
Perrier and Agnes b cross-marketing cooperation for Summer 2008
Ever thought about dressing up your bottle? Here’s a cross-marketing campaign that caught my eye. When pouring out this Perrier bottle (sorry that the shot isn’t in focus) at a bar outside the beautiful Chateau of Sully-sur-Loire (in the Loiret), I found the logo of agnès b. on the outside label. The agnès b. website [...]
The Good, the Bad & the Ugly Educational Systems
The Good, The Bad & The Ugly Teachers – How to get rid of the bad apples? As much as I would love to continue praising the great teachers in my life, it occurs to me that many countries feel that their educational systems are in dire straits. With my Franco- Anglo- American educational upbringing, [...]
China steps up efforts on Ecology
China bans free bags! In a second post (“Getting rid of Plastic Bags” May 2007) on the topic, I read in the Herald Tribune with a mixture of satisfaction and curiosity about China’s intended policy to ban the giving out of free plastic bags in shops (effective June 1 2008). What caught my eye in [...]
Global Power Rankings China versus ROW
China is making progress up the Global Power Ranking if you count market caps. Chinese publicly traded companies are now dominating the top 10 list of biggest market capitalizations worldwide. This Figaro article of 30 October highlighted that 5 out of the top 10 largest market caps are Chinese, including world #2 PetroChina at $446 [...]
Rice: Climate change a problem
Was quite interested to see that Secretary of State Condoleezza Rice has openly stated that “climate change is a real problem.” A statement that has taken a long time to come. At a meeting, held in DC, of the 16 most polluting countries, the BBC reports that Rice “challenged leaders to reduce their dependence on [...]
Google my rights – privacy beats piracy
In preparations for the CNIL (Commission Nationale de l’Informatique et des Libertés) meeting 24 September, in Montréal, Google’s Keeper of the Data, Peter Fleischer, has been on the bandwagon for a worldwide protocol for the protection of private data on the net. Fleischer spoke, on 14 September, at a conference in Strasbourg, organised by UNESCO, [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
