I managed to make it to a couple of lectures during my 20th Reunion Weekend at Yale. The standout lecture was from Professor Ian Shapiro, Sterling Professor of Political Science and Henry R. Luce Director of the Whitney and Betty MacMillan Center for International and Area Studies at Yale. The title of the lecture is [...]
Tag Archives | Apple
Jobs and Gates D5 Interview – History continues to be made
Taking the cue from my good blogging friend Eric, here is an 8 minute excerpt of Gates and Jobs being joint interviewed at the D5 WSJ Executive Conference. Sterling comments, jabs and complicity. Two greats quotes (both from Jobs) from the interview: At Apple, we have a saying of “The ship that leaks from the [...]
Left handed people are my kind of people
Being left handed is a minority problem (estimated up to 15%). I am not left-handed, but it is a characteristic that I systematically notice in people (I have never managed to detect left-eyed fish – see ABC report). When my wife asked me what image or expectation I had as a youth of my wife [...]
Un-derstanding the un-world, a new marketing concept
This is not an ode to the underworld. It isn’t even a portrait of the world’s [dirty] underwear. It is a description of a new marketing concept: The new Value-Added is Nothing. In the un-world, the value added in the consumer’s eyes is the lack of complication. We, as consumers, are looking for plain simplicity, [...]
Ipod – old fashioned marketing
I remember in my entrepreneurial days thinking that it was a good idea to have the name of the company start with an “A” so that we would appear at the beginning of the [old concept] yellow pages (sort of the ABCs of marketing). Today, we are confronted with two realities that are interesting in [...]
High time for a war on irritants…
Roger Cohen’s article, entitled “Perhaps, it’s high time for a War on Irritants,” in The Herald Tribune Mar 31-Apr 1 2007, was a great read as it was spot-on with how the little things matter. As Cohen writes, “…as we move and work more, and depend more on fallible technology, it may be that accumulated [...]
Tennis versus Golf — playing through the ages
Are you golf or tennis? When you hear golf fans, you hear about the tranquility, the variety of courses, the “good nature of the other players” and the chance to chat over the 5 hours it typically takes to play 18 holes. Listening to the same people, tennis on the other hand is short, [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
