Modern life is, at best, complex and, at worst, horribly wasteful and confusing. I am galled by the number of chargers that I must pack with me when I travel with my various electronics. On any given holidays, I will leave with the iPod, the blackberry, the Bluetooth earpiece, the laptop, electric razor, and the [...]

Of Standards, Convergence & Collaboration – Winning back consumer confidence
Looking for an Older Version of your Software ?
Having spent the better part of the evening trying to download an older version of Internet Explorer in order to play an old DVD for my daughter’s homework, I finally landed upon the best solution: OldVersion.com OldVersion so rightly says in its tagline: “because newer isn’t always better…” But in my case, it was because [...]

How to import Hotmail .csv into Apple Mac Mail
If you are looking to import your Hotmail address book into your Apple Mac Mail, here is a nifty application created by Steve Roy: Address Importer Software. It is free for the first use (he asks for a $10 donation thereafter). I have used it just once and it took me less than 10 minutes [...]

Apple Stores – Sheer Genius
Listening to Apple‘s videocast of the opening speech at this year’s MacWorld 2009, I heard that Apple stores around the world receive 3.4 million visitors per week. Via a separate source, I see that Apple had 251 stores as of the end of calendar year 2008 (as reported here on CNET) and is planning to [...]

Apple’s inspiration reaches out… again
The never ending flow of examples of how Apple has impacted the world continues… Above is an outdoor ad in Paris by a travel site (www.marmara.com) using multiple coloured suitcases, much like the Apple Shuffle, to mention one of the iconoclastic campaigns. In both combinations, there is a joyful combination of personalisation, fun colours and [...]

Convergence – In search of the Uber Consolidation
Are you like me, Seeking the Consolidation & Convergence of all Applications, Tools and Electrical Wires? I enjoyed this article from Engadget “What Apple could learn from Palm Web OS” and it spurred me to consider my state of un-convergence, with the multiplicity of electronics that I lug around, different coloured USB keys to swap [...]

Microsoft Opening Stores — A landslide or a landmine?
News is out that Microsoft is going to start opening its own stores. (Seattle Times 12/2/09 or Mercury News, 13/2/09) Having hired David Porter, a 25-year veteran of Walmart, Microsoft wants to go down the Apple path to create a retail outlet to express, educate and sell its wares… (Photo below courtesy of Gizmodo) Personally, [...]
Steve Jobs’ Launch of Macintosh in 1984… Video down Memory Lane
Feeling nostalgic during these difficult times? You are not alone. Many people, in this worrisome period (inspite of the arrival of Obama), are looking for creature comforts, reassurance and transparency. In the spirit of rekindling nostalgic moments, below is a little trip down memory lane, with the quixotic Steve Jobs launching the original Mac. Not [...]

Apple iPod Vending Machine at Airports around USA….
At Las Vegas McCarran Airport, I found this kiosk selling a number of Apple goods. It was a peculiar site, the logo atop being the little Apple of my eye, caught my attention. While Apple has seemingly established these vending machines in many airports (I have read about kiosks at JFK, DFW, Atlanta, SFO, Indianapolis…) [...]

Podcasts and Videocasts – New reasons to walk to work
Despite the sleek look & feel, I know that the Apple iPhone is still not perfect for my needs, so I have resisted the temptation thus far. Instead, I am content to max out my iPod. Although the agenda and contacts are weak applications in the Apple mobile platforms, I now have all my family [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.








