Branding and digital marketing strategy | The Myndset by Minter Dial » Apple

What’s new? What News and Marketing too often have in common!

Minter Dial — Tue, 05 Oct 2010 11:37:37 +0000

Today, we see that marketing and media, in general, have undergone a tidal wave as we move toward true pull (undertow?) marketing, community-based, meaningful relationship building, fighting for share of mind and Facebook "likes" on a myriad of distribution platforms. Under the wave, to a certain degree, the old fashioned marketing tools and old school mainstream media channels have taken a real washing. Everyone is still focused on what's NEW and what's NEWS. But what about deeper reasoning, long term growth and relationship building. Turning a Friend's like into a Fan's love!

Grateful Marketing Lessons : A DEAD show is not a concert, it’s an experience

Minter Dial — Sat, 25 Sep 2010 15:54:06 +0000

"Marketing Lessons from the Grateful Dead." Talk about a book that I wish I had written. As a long time fan of the Dead ("Deadhead") and a businessman, I feel like my involvement with the Dead very much had a positive impact on the way I conceived of marketing and client relations. Albeit, I never truly made the connection. I have a sneaking suspicion that fellow Dead fan, Steve Jobs over at Grateful Apple, may have. Written by David Meerman Scott and Brian Halligan (CEO of HubSpot), "Marketing Lessons from the Grateful Dead" picks out all the great and unorthodox methods that the Grateful Dead used (more or less intentionally, one has to believe) to build up their franchise. What is it about the Grateful Dead that made them so great? Well, as expressed in their name, as a fan you always felt that THEY were grateful for your subscription to their road show. Some commentary and 3 takeaways for brands today...

Why brands must get down and personal – The World According to Apple

Minter Dial — Sun, 15 Aug 2010 17:04:26 +0000

Getting down and personal with your clients and employees is surprisingly foreign for many companies; yet, I maintain that it is going to be an increasingly important element of success for marketers in the future. With the regrouped Apple IOS (i-operating system), customers will be able to swing seamlessly from one product to another. Presumably, the same will be true of other platforms, too. This post discusses how will marketers need to evolve to keep up with these new mobile consumers with interlinked computers, phones and gadgets.

Apple – Imperfect imperfections

Minter Dial — Fri, 16 Jul 2010 21:06:01 +0000

Steve Jobs has shown himself and the company to have flaws. Every first model seems to come with some flaws and usually Apple manages to turn the situation around, aided by the Apple afficionados. This time, with the iPhone 4, Jobs has not done his customary good job... The imperfections are looking more imperfect. Will these be a turning point?

Boutique Paris Hotel: Mama Shelter

Minter Dial — Sat, 12 Jun 2010 05:07:16 +0000

An out of town friend of mine recently told me about this very different kind of boutique hotel in Paris, called Mama Shelter. Isn’t it funny how, sometimes, it takes a tourist to tell you about your own city. First of all, Mama Shelter is a breakthrough name for a hotel, in that it truly [...]

Google Docs – New & Improved

Minter Dial — Wed, 21 Apr 2010 09:36:43 +0000

Just over a week ago, Google Docs released a new version, or should I say they added some necessary improvements? Some of the highlight new features (taken in part from Google’s only laundry list here): The ability to upload, store, and share any file in Google Docs. Your files will be stored in their original [...]

#LeWeb 2009 Paris Conference: Part III of III

Minter Dial — Tue, 09 Feb 2010 14:17:05 +0000

This post was originally published on Dec 14 2009 on a new defunct blog. It is the third in a series of the key learnings from LeWeb 2009 conference (Dec 9-10). As I have written before, I attended the LeWeb Conference 2009 in Paris, and have collected my thoughts here over a collection of three [...]

Humanitarian Social Media Revolution – Haiti brings out the socialness of social media

Minter Dial — Sat, 16 Jan 2010 06:43:01 +0000

The social media platforms have clearly managed to bring speed (real time) and globality (new word) to an unfolding crisis, such as we have seen in the 2007 San Diego forest fire through to the ongoing Haitian disaster.

LeWeb Paris : Business Consequences for 2010-2011

Minter Dial — Mon, 11 Jan 2010 18:34:25 +0000

Digesting all the information at #LeWeb conference 2009, I wrote up what I found were the nine most interesting points in three separate posts (one, two, three).* Here are the consequences of these highlight points, as I see them, for business: Le Web 2009 Even if it’s tera-bly fast, it’s still a slow long tail. The digital world [...]

What’s the Best Automatic Smartphone Signature?

Minter Dial — Sat, 14 Nov 2009 17:59:00 +0000

I was not able to find a ‘best practices’ site or space on the ‘net listing the best “personalised” automatic signatures (which one can add on to the end of emails). Recently, I have noticed a couple of novel signatures tacked on to messages sent from smart phones — if not smart friends! I thought [...]