Today, we see that marketing and media, in general, have undergone a tidal wave as we move toward true pull (undertow?) marketing, community-based, meaningful relationship building, fighting for share of mind and Facebook “likes” on a myriad of distribution platforms. Under the wave, to a certain degree, the old fashioned marketing tools and old school mainstream media channels have taken a real washing. Everyone is still focused on what’s NEW and what’s NEWS. But what about deeper reasoning, long term growth and relationship building. Turning a Friend’s like into a Fan’s love!
Tag Archives | Apple
Grateful Marketing Lessons : A DEAD show is not a concert, it’s an experience
“Marketing Lessons from the Grateful Dead.” Talk about a book that I wish I had written. As a long time fan of the Dead (“Deadhead”) and a businessman, I feel like my involvement with the Dead very much had a positive impact on the way I conceived of marketing and client relations. Albeit, I never truly made the connection. I have a sneaking suspicion that fellow Dead fan, Steve Jobs over at Grateful Apple, may have. Written by David Meerman Scott and Brian Halligan (CEO of HubSpot), “Marketing Lessons from the Grateful Dead” picks out all the great and unorthodox methods that the Grateful Dead used (more or less intentionally, one has to believe) to build up their franchise. What is it about the Grateful Dead that made them so great? Well, as expressed in their name, as a fan you always felt that THEY were grateful for your subscription to their road show. Some commentary and 3 takeaways for brands today…
Why brands must get down and personal – The World According to Apple
Getting down and personal with your clients and employees is surprisingly foreign for many companies; yet, I maintain that it is going to be an increasingly important element of success for marketers in the future. With the regrouped Apple IOS (i-operating system), customers will be able to swing seamlessly from one product to another. Presumably, the same will be true of other platforms, too. This post discusses how will marketers need to evolve to keep up with these new mobile consumers with interlinked computers, phones and gadgets.
Apple – Imperfect imperfections
Steve Jobs has shown himself and the company to have flaws. Every first model seems to come with some flaws and usually Apple manages to turn the situation around, aided by the Apple afficionados. This time, with the iPhone 4, Jobs has not done his customary good job… The imperfections are looking more imperfect. Will these be a turning point?
Boutique Paris Hotel: Mama Shelter
An out of town friend of mine recently told me about this very different kind of boutique hotel in Paris, called Mama Shelter. Isn’t it funny how, sometimes, it takes a tourist to tell you about your own city. First of all, Mama Shelter is a breakthrough name for a hotel, in that it truly [...]
Google Docs – New & Improved
Just over a week ago, Google Docs released a new version, or should I say they added some necessary improvements? Some of the highlight new features (taken in part from Google’s only laundry list here): The ability to upload, store, and share any file in Google Docs. Your files will be stored in their original [...]
Humanitarian Social Media Revolution – Haiti brings out the socialness of social media
The social media platforms have clearly managed to bring speed (real time) and globality (new word) to an unfolding crisis, such as we have seen in the 2007 San Diego forest fire through to the ongoing Haitian disaster.
LeWeb Paris : Business Consequences for 2010-2011
Digesting all the information at #LeWeb conference 2009, I wrote up what I found were the nine most interesting points in three separate posts (one, two, three).* Here are the consequences of these highlight points, as I see them, for business: Le Web 2009 Even if it’s tera-bly fast, it’s still a slow long tail. The digital world [...]
What’s the Best Automatic Smartphone Signature?
I was not able to find a ‘best practices’ site or space on the ‘net listing the best “personalised” automatic signatures (which one can add on to the end of emails). Recently, I have noticed a couple of novel signatures tacked on to messages sent from smart phones — if not smart friends! I thought [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
