Tag Archives: Apple
Marketing, Social Media October 5, 2010

What’s new? What News and Marketing too often have in common!

Today, we see that marketing and media, in general, have undergone a tidal wave as we move toward true pull (undertow?) marketing, community-based, meaningful relationship building, fighting for share of mind and Facebook “likes” on a myriad of distribution platforms. Under the wave, to a certain degree, the old fashioned marketing tools and old school mainstream media channels have taken a real washing. Everyone is still focused on what’s NEW and what’s NEWS. But what about deeper reasoning, long term growth and relationship building. Turning a Friend’s like into a Fan’s love!

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Branding, Marketing September 25, 2010

Grateful Marketing Lessons : A DEAD show is not a concert, it’s an experience

YellBears2.jpg dancing image by karmicrevolution222

“Marketing Lessons from the Grateful Dead.” Talk about a book that I wish I had written. As a long time fan of the Dead (“Deadhead”) and a businessman, I feel like my involvement with the Dead very much had a positive impact on the way I conceived of marketing and client relations. Albeit, I never truly made the connection. I have a sneaking suspicion that fellow Dead fan, Steve Jobs over at Grateful Apple, may have. Written by David Meerman Scott and Brian Halligan (CEO of HubSpot), “Marketing Lessons from the Grateful Dead” picks out all the great and unorthodox methods that the Grateful Dead used (more or less intentionally, one has to believe) to build up their franchise. What is it about the Grateful Dead that made them so great? Well, as expressed in their name, as a fan you always felt that THEY were grateful for your subscription to their road show. Some commentary and 3 takeaways for brands today…

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Branding, Mobile, New Tech August 15, 2010

Why brands must get down and personal – The World According to Apple

Getting down and personal with your clients and employees is surprisingly foreign for many companies; yet, I maintain that it is going to be an increasingly important element of success for marketers in the future. With the regrouped Apple IOS (i-operating system), customers will be able to swing seamlessly from one product to another. Presumably, the same will be true of other platforms, too. This post discusses how will marketers need to evolve to keep up with these new mobile consumers with interlinked computers, phones and gadgets.

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Business, Leadership, Mobile July 16, 2010

Apple – Imperfect imperfections

Steve Jobs has shown himself and the company to have flaws. Every first model seems to come with some flaws and usually Apple manages to turn the situation around, aided by the Apple afficionados. This time, with the iPhone 4, Jobs has not done his customary good job… The imperfections are looking more imperfect. Will these be a turning point?

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Branding, Business, Marketing June 12, 2010

Boutique Paris Hotel: Mama Shelter

Comfortable and Understandable Browser on MamaShelter

An out of town friend of mine recently told me about this very different kind of boutique hotel in Paris, called Mama Shelter.  Isn’t it funny how, sometimes, it takes a tourist to tell you about your own city. First of all, Mama Shelter is a breakthrough name for a hotel, in that it truly [...]

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Mobile, New Tech April 21, 2010

Google Docs – New & Improved

Google Docs new features

Just over a week ago, Google Docs released a new version, or should I say they added some necessary improvements? Some of the highlight new features (taken in part from Google’s only laundry list here): The ability to upload, store, and share any file in Google Docs. Your files will be stored in their original [...]

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Business February 9, 2010

#LeWeb 2009 Paris Conference: Part III of III

This post was originally published on Dec 14 2009 on a new defunct blog.  It is the third in a series of the key learnings from LeWeb 2009 conference (Dec 9-10). As I have written before, I attended the LeWeb Conference 2009 in Paris, and have collected my thoughts here over a collection of three [...]

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Social Media January 16, 2010

Humanitarian Social Media Revolution – Haiti brings out the socialness of social media

Putting Social into Social Media

The social media platforms have clearly managed to bring speed (real time) and globality (new word) to an unfolding crisis, such as we have seen in the 2007 San Diego forest fire through to the ongoing Haitian disaster.

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Business January 11, 2010

LeWeb Paris : Business Consequences for 2010-2011

Digesting all the information at #LeWeb conference 2009, I wrote up what I found were the nine most interesting points in three separate posts (one, two, three).*  Here are the consequences of these highlight points, as I see them, for business: Le Web 2009 Even if it’s tera-bly fast, it’s still a slow long tail. The digital world [...]

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Mobile November 14, 2009

What’s the Best Automatic Smartphone Signature?

Automatic Signature Message

I was not able to find a ‘best practices’ site or space on the ‘net listing the best “personalised” automatic signatures (which one can add on to the end of emails). Recently, I have noticed a couple of novel signatures tacked on to messages sent from smart phones — if not smart friends! I thought [...]

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