What’s your opinion of the celebrity endorsement as a marketing investment? To what extent can an external spokesperson be an authentic representative of a brand? If your brand has (or more likely wants to “achieve”) authenticity, is it a good idea to hire a celebrity? The answer to these questions, in my mind, is likely [...]
Tag Archives | andrew grill
Why to use influence measurement systems such as Klout, Kred or PeerIndex?
To use or not to use? You know it’s a sad day when 18-year old Justin Bieber (91/100) is said to have more influence than Mick Jagger (whose stones are gathering no moss, as they have just announced two more shows both in London and in New York cf Rolling Stone)! But, as controversial as [...]
Interview with Andrew Grill, CEO of Kred, measuring your influence with transparency
Welcome to the Minter Dialogue Radio Show number #35 This interview is with Andrew Grill, CEO of KRED, for real-time transparent community-based influence measurement. Measuring online influence is a hot field and one that typically galvanizes conversation. I met Andrew at the LikeMinds conferences for Social Media Week 2012. We recorded this interview on the [...]
Free updates and a weekly surprise
Simply enter your email address and every week you will receive a little surprise. The Myndset respects your privacy.
Influence Measurement
Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
