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	<title>Thought leadership in branding and digital marketing &#124; The Myndset by Minter Dial &#187; Africa</title>
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	<description>Branding gets personal</description>
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		<title>Perpetuum Jazzile Africa from Slovenia: Nature meets Music Storm</title>
		<link>http://themyndset.com/2009/06/perpetuum-jazzile-africa-from-slovenia-nature-meets-music-storm/</link>
		<comments>http://themyndset.com/2009/06/perpetuum-jazzile-africa-from-slovenia-nature-meets-music-storm/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 16:49:00 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[New Tech]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[music]]></category>

		<guid isPermaLink="false">http://themyndset.com/2009/06/16/perpetuum-jazzile-africa-from-slovenia-nature-meets-music-storm/</guid>
		<description><![CDATA[Nature meets Music. Here is a wonderful example of creativity, where a Slovenian chorus has created a superlative, supranatural segue into a wonderfully uplifting song, entitled Africa. The choir is called Perpetuum Jazzile, &#8220;Slovenia&#8217;s only jazz choir, conducted by Tomaž Kozlevčar who is also its art director. It thrills its audience with a colourful programme, [...]]]></description>
			<content:encoded><![CDATA[<div style="text-align: center;"><span style="font-size: large;"><strong>Nature meets Music.</strong></span></div>
<p>Here is a wonderful example of creativity, where a Slovenian chorus has created a superlative, supranatural segue into a wonderfully uplifting song, entitled <em>Africa</em>.  The choir is called <a href="http://en.perpetuumjazzile.si/">Perpetuum Jazzile</a>, <strong style="font-weight: normal;">&#8220;Slovenia&#8217;s only jazz choir, conducted by Tomaž Kozlevčar who is also its art director. It thrills its audience with a colourful programme, extraordinary singing and unique joy.&#8221;</strong></p>
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		<title>Value of a Facebook Friend placed at 37 cents &#8211; What a Whopper.</title>
		<link>http://themyndset.com/2009/01/value-of-a-facebook-friend-placed-at-37-cents-what-a-whopper/</link>
		<comments>http://themyndset.com/2009/01/value-of-a-facebook-friend-placed-at-37-cents-what-a-whopper/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 05:56:00 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Africa]]></category>

		<guid isPermaLink="false">http://themyndset.com/?p=482</guid>
		<description><![CDATA[How much is your friendship worth? Just 37 cents! I love this. Burger King is up to its notorious self, finding all sorts of ways to gain rebellious publicity. In this most recent activity, Burger King announced that it would give any person that drops 10 Facebook friends a coupon to buy a Whopper. With [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://4.bp.blogspot.com/_jiCUbKKhklI/SW7USyGo61I/AAAAAAAAB8s/vNlabv5jzPI/s320/Joe+Ngari+photo+Facebook+Friends" width="240" />
		</p><p><b>How much is your friendship worth?  </b>Just 37 cents!</p>
<p><a href="http://3.bp.blogspot.com/_jiCUbKKhklI/SW7ULFoiWlI/AAAAAAAAB8k/jNBD_1sAS0U/s1600-h/angry+burger+king+burger.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Burger King Whopper Sacrifice" border="0" src="http://3.bp.blogspot.com/_jiCUbKKhklI/SW7ULFoiWlI/AAAAAAAAB8k/jNBD_1sAS0U/s320/angry+burger+king+burger.jpg" /></a>I love this.  <a href="http://www.burgerking.com/">Burger King</a> is up to its notorious self, finding all sorts of ways to gain rebellious publicity.  In this most recent activity, Burger King announced that it would give any person that drops 10 <a href="http://www.facebook.com/">Facebook</a> friends a coupon to buy a Whopper.  With a Whopper priced at $43.69, that would effectively put the price tag of a friend on Facebook at 37 cents.  The campaign, called Whopper Sacrifice, is now closed as some 24,000 people quickly sacrificed 10 of their friends to reap the Whopper coupon.  Here is the story from the  <a href="http://bits.blogs.nytimes.com/2009/01/09/are-facebook-friends-worth-their-weight-in-beef/">New York Times</a>.  If you want to check out the Whopper Sacrifice application, it&#8217;s <a href="http://www.new.facebook.com/tos.php?api_key=2ea228a60c0eb6ac3a0302412bc91797&amp;next=http%3A%2F%2Fwww.whoppersacrifice.com%2Ffb%2F&amp;v=1.0&amp;canvas">here</a>.  And, if you are one of the people on the losing end, who got dropped by a now &#8220;ex-friend,&#8221; the Burger King team were sufficiently foreseeing, to provide the <a href="http://www.angry-gram.com/index.php">angry-gram application</a> directly on their site (photo top right), with the ability to write to your ex-friend a nasty letter (replete with an angry hamburger).  Here below s a neat little artistic rendering of the program from a Kenyan, Joe Ngari.</p>
<div class="separator" style="clear: both; text-align: center;"></div>
<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_jiCUbKKhklI/SW7USyGo61I/AAAAAAAAB8s/vNlabv5jzPI/s1600-h/Joe+Ngari+photo+Facebook+Friends" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Facebook Friends versus Burger King Whopper Sacrifice" border="0" src="http://4.bp.blogspot.com/_jiCUbKKhklI/SW7USyGo61I/AAAAAAAAB8s/vNlabv5jzPI/s320/Joe+Ngari+photo+Facebook+Friends" /></a></div>
<p>Frankly, it&#8217;s a wonderful piece of marketing,  (a) getting at the notion of those who have oversubscribed their Friends, (b) giving out a free burger during the difficult economic times, and all this (c) with an application on <b><a href="http://news.softpedia.com/news/Facebook-Second-Visited-Website-After-Google-this-Christmas-101340.shtml">Facebook, the second most visited site, after Google, over the Christmas perio</a>d</b>.  Kudos to the BK marketing team and the <a href="http://www.cpbgroup.com/">Crispin Porter &amp; Bogusky</a> ad agency that came up with this counter intuitive program.  And the cost?  Ok, let&#8217;s say $10,000 for the FB app.  Add $20,000 for the 2 light websites (angry-gram and Sacrifice Whopper) including the hosting for the sake of argument.  And, let&#8217;s say there&#8217;s a whopping 30% uptake on the coupons (30% of $88,560) meaning $26,568 worth of redemption of the coupons sent out electronically, of course, taken at a reasonable cost of goods of perhaps 15% (I have no idea of the fast food COGS), adds less than $4,000.  Of course, there are the agency fees to add.  So the total cost would be $35K plus agency fees.  Not bad from where I sit, even if I don&#8217;t like fast food.</p>
<p>Somehow, I managed not to get dropped, but I&#8217;d love to hear your reactions!</p>
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		<title>Obamania Worldwide &#8211; The Dreams &amp; The Reality</title>
		<link>http://themyndset.com/2008/11/obamania-worldwide-the-dreams-the-reality/</link>
		<comments>http://themyndset.com/2008/11/obamania-worldwide-the-dreams-the-reality/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 20:23:00 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[Crisis]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[diversity]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Kenya]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Russia]]></category>
		<category><![CDATA[Sarkozy]]></category>
		<category><![CDATA[sociology]]></category>
		<category><![CDATA[tennis]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[Values]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://themyndset.com/2008/11/12/obamania-worldwide-the-dreams-the-reality/</guid>
		<description><![CDATA[OBAMANIA &#38; OTHER REFLECTIONS ON A SUNDAY MORNING The effect of the Obama victory overseas has been impressive. Much like the initial outpouring after September 11th, 2001, since November 5th, 2008, I have come across a newfound sense of support for the US from many different corners of the world, and the support is quite [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://4.bp.blogspot.com/_jiCUbKKhklI/SRtATSUZuQI/AAAAAAAABWs/GDR7TYu_Mf8/s320/Barack+%26+Michelle+Obama.jpg" width="240" />
		</p><h2 style="text-align: center;"><strong>OBAMANIA &amp; OTHER REFLECTIONS ON A SUNDAY MORNING </strong></h2>
<p><a style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" href="http://4.bp.blogspot.com/_jiCUbKKhklI/SRtATSUZuQI/AAAAAAAABWs/GDR7TYu_Mf8/s1600-h/Barack+%26+Michelle+Obama.jpg"><img src="http://4.bp.blogspot.com/_jiCUbKKhklI/SRtATSUZuQI/AAAAAAAABWs/GDR7TYu_Mf8/s320/Barack+%26+Michelle+Obama.jpg" border="0" alt="Barack &amp; Michelle Obama" /></a>The effect of the Obama victory overseas has been impressive.  Much like the initial outpouring after September 11th, 2001, since November 5th, 2008, I have come across a newfound sense of support for the US from many different corners of the world, and the support is quite similar in intensity.  For most foreigners with whom I speak, the sentiment goes along the lines: You, Americans (at least on the coasts), faced with the biggest worldwide economic crisis in a century, 2 long unfinished wars, an Osama Bin Laden still on the lam, the prospect of ecological disasters and the risk of more voter scandals (untested new urns), overcame the urge for a recidivist reactionary vote, to adopt and hail its base values by electing Obama.</p>
<h3><strong>What is driving this support around the world for Obama?</strong></h3>
<p>In part, I detect an enormous feeling of hope, like the release of a good dream.<a style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" href="http://3.bp.blogspot.com/_jiCUbKKhklI/SR_BbT_EGwI/AAAAAAAABXE/QBTQOUHaYZY/s1600-h/Dream+1.jpg"><img src="http://3.bp.blogspot.com/_jiCUbKKhklI/SR_BbT_EGwI/AAAAAAAABXE/QBTQOUHaYZY/s320/Dream+1.jpg" border="0" alt="Dream" /></a> He represents hope that change is truly going to come.  What is said can be done.  That diversity is not just a buzz word.  I also detect that many are putting their hopes on the shoulders of Americans to rebolster the world, a world that is increasingly rocky.  Beyond the economic crisis and environmental concerns, the Western world is worried by the deeper, structural issues including the rise of China, the Russian renaissance, the continuing splintering of nationalities and ethnicities as well as the omen of global terrorism.  I don&#8217;t mean to have visions of grandeur for the Americans, but we all need to dream and many people seem to have tied up their dreams with Obamania.  Aside from the 66.7 million American voters, Muslim communities around the world, the African community (well beyond Kenya), even a town in Japan have identified or associated themselves with Obama.  And in the &#8220;<a title="If the World Could Vote" href="http://iftheworldcouldvote.com/results" target="_blank">If the World Could Vote</a>&#8221; site, 87.3% of the nearly 900,000 people (up from the 49,000 I wrote about in my <a title="Minter Dialogue" href="http://minterdial.com/2008/09/if-the-world-could-vote-they-would-vote-obama/" target="_blank">September post</a>) casting their online selection for Obama.</p>
<p>Few would doubt that Obama&#8217;s plate is eminently full.  As a black Parisian radiologist, Maxim, said to me, &#8220;it is a poisoned gift.&#8221;</p>
<p>For Obama and the Americans, all the real work is now ahead and <strong>it will be important to observe (a) the level and effectiveness in the bipartisanship</strong> &#8212; I have been positively impressed by the effect of President Sarkozy had in bringing in several valuable Socialists into his government; and (b) <strong>how Obama manages against the oh-so-high expectations</strong>. If the Democratic party were to get a filibuster-proof 60 seats in the Senate (3 seats still undecided) and with the strong House representation (between 255-259 seats), there is a chance that Obama will be able to put through a good portion of his vision.  But, what happens systematically &#8212; it seems no matter the president, the party or the country &#8212; is that there is a boomerang effect some 12-18 months after induction into office.  The dissatisfied electorate then &#8220;punishes&#8221; the standing leader, curbs his or her power and the result is a near lame-duck experience for the remaining years.  I have started to think that this is just a natural cycle in democracy.  More likely than not, an external and/or unexpected event will likely occur that will unbalance the apple cart and, whether or not his policies have had time to work, will have a material impact on his presidency.  It does seem ironic that an unexpected event will be likely.  But, this, too, seems to be a part of the natural cycle.</p>
<h3><strong>Four More Reflections</strong> &#8230;</h3>
<p>As I ponder this Sunday morning, there are four more things I would like to say about the past couple of weeks.</p>
<p><a style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" href="http://4.bp.blogspot.com/_jiCUbKKhklI/SR_B65H3CzI/AAAAAAAABXM/1cj8j9qksyE/s1600-h/china+flag.jpg"><img src="http://4.bp.blogspot.com/_jiCUbKKhklI/SR_B65H3CzI/AAAAAAAABXM/1cj8j9qksyE/s320/china+flag.jpg" border="0" alt="China Flag" /></a>1/ Don&#8217;t you find it symbolic that the Chinese bailout plan at $586B is just below the US one in size ($700B)?  Although, compared to its GDP (China&#8217;s is estimated at US$3-4 trillion versus $14 trillion for the US), the Chinese effort is far more seismic. You get the feeling that the turning point is around the corner.  The burgeoning question for me is <strong>how will we, Americans, manage to alter our mania for consumption, so much a fibre of today&#8217;s US society?</strong><br />
<strong><br />
</strong><br />
<a style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" href="http://2.bp.blogspot.com/_jiCUbKKhklI/SR-9tOIwQ9I/AAAAAAAABW0/u87ayMenoA8/s1600-h/speed+limit+50.jpg"><img src="http://2.bp.blogspot.com/_jiCUbKKhklI/SR-9tOIwQ9I/AAAAAAAABW0/u87ayMenoA8/s320/speed+limit+50.jpg" border="0" alt="Speed Limit = 50 mph" /></a> 2/<strong> Forty&#8217;s are in.</strong> Obama, at 47 years old, joins a healthy stable of &#8220;forty-something&#8221; leaders. Georgia&#8217;s President Mikheil Saakashvili is the youngest I could find at 41 years old.  Russia&#8217;s President Dmitri Medvedev and Sweden&#8217;s PM Fredrik Reinfeldt are 43.  Ukraine&#8217;s Yulia Tymoshenko, Ireland&#8217;s Brian Cohen and Spain&#8217;s Jose Luis Zapatero are 48.  Canada&#8217;s Stephen Harper is 49.  I am sure that I have missed out a few others &#8212; but these are all (with the exception of Harper) leaders born in the 1960s.  [Note, among other notables, that Sarkozy (53), Merkel (54), and Putin (56) are, with the majority of other leaders, in their 50s.]</p>
<p>3/ Seeing that Obama is a Web 2.0 President-elect (he has his own <a title="Twitter Social Media for Barack Obama" href="http://twitter.com/BarackObama" target="_blank">Twitter</a>, <a title="Barack Obama website" href="http://my.barackobama.com/page/content/hqblog/" target="_blank">MyBarackObama</a> <a href="http://my.barackobama.com/page/content/hqblog/">blog</a>, <a title="Youtube Channel" href="http://www.youtube.com/user/barackobamadotcom?ob=4" target="_blank">YouTube</a>, etc), how far can he be a Sustainable Development-President as well?  See here for a prior post on the relatedness of <a title="Myndset Digital Marketing Web 2.0 &amp; Sustainable Development" href="http://themyndset.com/2008/11/common-factors-in-web-2-0-sustainable-development/" target="_blank">web 2.0 and sustainable development</a>.  Certainly, this article by <a title="Information Week" href="http://www.informationweek.com/news/internet/web2.0/showArticle.jhtml?articleID=212001315" target="_blank">Thomas Claburn at InformationWeek</a> would seem to back up the possible correlation.  <span style="background-color: blue; color: white;">ADDED 22 NOVEMBER</span><span style="color: #333333; font-family: georgia;">: </span><span style="color: #333333; font-family: georgia;">I was turned</span><strong style="color: #333333; font-family: arial;"> </strong><span style="color: #333333; font-family: georgia;">on to this NY Times article, &#8220;</span><a style="color: #333333; font-family: arial;" title="NY Times" href="http://www.nytimes.com/2008/11/09/fashion/09boomers.html?_r=3&amp;pagewanted=1&amp;sq=Generation%20O&amp;st=cse&amp;scp=1" target="_blank">Generation O get its hopes up</a><span style="color: #333333; font-family: georgia;">&#8221; (Nov 7) after publishing this post.  Obama communicated in a way that &#8220;spoke&#8221; to people.  As the article writes, &#8220;Government under Mr. Obama, they believe, would value personal disclosure and transparency in the mode of social-networking sites. Teamwork would be in fashion, along with a strict meritocracy.&#8221;</span></p>
<p>4/ Did you realize that within two days of each other, Obama won the US Presidency, Jo-Wilfried Tsonga won the Paris Masters 2008 and was crowned #1 for France, while Lewis Hamilton became the youngest ever  Formula 1 Champion?  As both Hamilton and Tsonga are 23 1/2 years old, Obama at 47 is exactly double their age.  And all three of them are métise (specifically a black father and a white mother). Rather remarkable, no?</p>
<p><strong>Your thoughts?</strong></p>
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		<title>China steps up efforts on Ecology</title>
		<link>http://themyndset.com/2008/01/china-steps-up-efforts-on-ecology/</link>
		<comments>http://themyndset.com/2008/01/china-steps-up-efforts-on-ecology/#comments</comments>
		<pubDate>Sun, 13 Jan 2008 06:45:00 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[China]]></category>

		<guid isPermaLink="false">http://themyndset.com/?p=315</guid>
		<description><![CDATA[China bans free bags! In a second post (&#8220;Getting rid of Plastic Bags&#8221; May 2007) on the topic, I read in the Herald Tribune with a mixture of satisfaction and curiosity about China&#8217;s intended policy to ban the giving out of free plastic bags in shops (effective June 1 2008). What caught my eye in [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://3.bp.blogspot.com/_jiCUbKKhklI/R4xG5VNfRAI/AAAAAAAAAoU/YxILYuOi3Mk/s200/plastic+bags+Beijing+AFP.jpg" width="240" />
		</p><p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_jiCUbKKhklI/R4nB01NfQ-I/AAAAAAAAAoE/w15aUrK2yxw/s1600-h/plastic+bag+NOT%21.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://2.bp.blogspot.com/_jiCUbKKhklI/R4nB01NfQ-I/AAAAAAAAAoE/w15aUrK2yxw/s320/plastic+bag+NOT%21.jpg" alt="Not a Plastic Bag" id="BLOGGER_PHOTO_ID_5154864361883255778" border="0" /></a><span style="font-weight: bold;">China bans free bags!  </span>In a second post (&#8220;<a href="http://minterdial.blogspot.com/2007/05/getting-rid-of-plastic-shopping-bags.html">Getting rid of Plastic Bags</a>&#8221; May 2007) on the topic,   I read in the <a href="http://www.iht.com/articles/2008/01/09/asia/plastic.php">Herald Tribune</a> with a mixture of satisfaction and curiosity about China&#8217;s intended policy to ban the giving out of free plastic bags in shops (effective June 1 2008).   What caught my eye in a <a href="http://www.lefigaro.fr/">Figaro</a> article (Jan 10, 2008 <span style="font-style: italic;">Economie </span>section) on the same subject, was that China evaluates its plastic bag consumption at (&#8220;at least&#8221;) 1.75 billion per year.  With some rough maths, that means that each Chinese person uses less than 1 1/2 plastic bags per year.  Either the Chinese are adept at reusing those flimsy bags <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_jiCUbKKhklI/R4xG5VNfRAI/AAAAAAAAAoU/YxILYuOi3Mk/s1600-h/plastic+bags+Beijing+AFP.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://3.bp.blogspot.com/_jiCUbKKhklI/R4xG5VNfRAI/AAAAAAAAAoU/YxILYuOi3Mk/s200/plastic+bags+Beijing+AFP.jpg" alt="China Going Green?" id="BLOGGER_PHOTO_ID_5155573624192582658" border="0" /></a>(because they buy so little?), or that is a somewhat understated consumption number.   Judging by this photo (from AFP) in Beijing, there may be room on the upside.</p>
<p>Per the site, <a href="http://www.cleangreenbags.com/">Clean Green Bag</a>, the USA uses 100 billion plastic bags in a year.  For frame of reference via <a href="http://www.inhabitat.com/2007/06/23/melbourne-bans-plastic-bags/">Inhabitat</a>, &#8220;Australians currently use about 6 billion plastic bags a year, with an average use of about 16 bags per person per week.&#8221;<br /><strong><br /><span style="font-weight: normal;">From <a href="http://www.inhabitat.com/2007/06/23/san-franciscos-ban-on-plastic-bags/">another Inhabitat post</a>, I garnered these facts: there are </span>4 to 5 trillion </strong>non-degradable plastic bags used worldwide annually. <span style="font-weight: bold;">430,000 gallons of oil </span>are needed to produce 100 million non-degradable plastic bags.    And, from an <a href="http://www.msnbc.msn.com/id/22565129/">MSNBC article</a>, I quote the following &#8220;The Sierra Club estimated that <span style="font-weight: bold; color: rgb(0, 102, 0);">if every one of New York City’s 8 million people used one less grocery bag per year, it would reduce waste by about 5 million pounds.&#8221;</span></p>
<p>It should be noted that the plastic bag ban in China goes into effect just before the Olympic Games in Beijing&#8230; Good timing!</p>
<p>If you want to do an &#8220;ecology&#8221; tour in China, that is also <a href="http://www.travel-to-china.net/tour_ecology.htm">available</a>&#8230; But don&#8217;t expect to visit their landfills or meet with the Ecology Minister&#8230; It&#8217;s more about a pleasant visit of the China wildlife and fauna.</p>
<p>Yet, for having banned plastic bags, there remains the question of the paper (as in from trees) bags.  Action is needed on that front too.  For the best solution, <span style="font-weight: bold;">bring your own canvas bag</span> (<a href="http://nz.answers.yahoo.com/question/index?qid=20071115153015AAM44PV">see here for Yahoo answer from NZ</a>).  And for more informative solution, read here via <a href="http://www.cleangreenbags.com/">Clean Green Bag Alternatives</a>.</p>
<p>The China ban is following in the footsteps of many countries or cities around the world, including <span style="text-decoration: underline;">Melbourne</span>, Israel, Bangladesh, South Africa, Ireland and even 30 towns in Alaska.  Last year, <a href="http://www.inhabitat.com/2007/06/23/san-franciscos-ban-on-plastic-bags/">San Francisco</a> went one step better than the levying of a fee for plastic bags by banning them altogether.  In so doing, SF is setting the trend for the US.  Read more here via <a href="http://www.treehugger.com/files/2007/03/san_francisco_t_1.php">TreeHugger</a>.</p>
<p>For more viewing on the topic, check out the Plastic Bag exhibit that was staged in London.  See here courtesy of <a href="http://www.inhabitat.com/2007/08/11/plastic-bag-photography-exhibition-in-london/">Inhabitat</a>.  And here I found a great <a href="http://www.greenisuniversal.com/">Green Glossary</a>, from <a href="http://blogs.nbcuni.com/greenisuniversal/2007/11/which_plastics_should_i_avoid_1.html">Green is Universal blog</a>, courtesy of NBC.</p>
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		<title>Cheeky Watson &#8211; Politically Correct Rugby</title>
		<link>http://themyndset.com/2007/09/cheeky-watson-politically-correct-rugby/</link>
		<comments>http://themyndset.com/2007/09/cheeky-watson-politically-correct-rugby/#comments</comments>
		<pubDate>Wed, 19 Sep 2007 04:20:00 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Africa]]></category>

		<guid isPermaLink="false">http://themyndset.com/2007/09/19/cheeky-watson-politically-correct-rugby/</guid>
		<description><![CDATA[Thought I&#8217;d share with you, in brief, the story of Cheeky Watson, 53, a South African rugby star who turned down playing in the (senior) Springboks as part of an anti-apartheid protest. It was 1976, the year of the Soweto uprising and the beginning of the anti-apartheid movement. Rather than join the Springboks, Cheeky Watson, [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://4.bp.blogspot.com/_jiCUbKKhklI/RvCryY2Q1UI/AAAAAAAAATc/QG2vvt53irs/s200/south+africa+springboks.jpg" width="240" />
		</p><p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_jiCUbKKhklI/RvCryY2Q1UI/AAAAAAAAATc/QG2vvt53irs/s1600-h/south+africa+springboks.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://4.bp.blogspot.com/_jiCUbKKhklI/RvCryY2Q1UI/AAAAAAAAATc/QG2vvt53irs/s200/south+africa+springboks.jpg" alt="RSA Rugby - Without Cheeky Watson?" id="BLOGGER_PHOTO_ID_5111774459217368386" border="0" /></a>Thought I&#8217;d share with you, in brief, the story of <a href="http://en.wikipedia.org/wiki/Cheeky_Watson">Cheeky Watson</a>, 53, a South African rugby star who turned down playing in the (senior) Springboks as part of an anti-apartheid protest.  It was 1976, the year of the <a href="http://en.wikipedia.org/wiki/Soweto_uprising">Soweto uprising</a> and the beginning of the anti-apartheid movement. Rather than join the Springboks, Cheeky Watson, along with his brother Valence, opted to play for Kwa-ru, a rugby team in the township of Kwazakhele.  He affiliated himself with the ANC and South Africa&#8217;s Communist Party. Threatened with arrest by the Minister of Sports and death threats from others, Cheeky played on despite the huge impact to him and his family.  Their house was burned down in 1986.  Cheeky retired from rugby in 1991 without ever playing for the Springboks.</p>
<p>As recently as May 2007, Cheeky&#8217;s legacy and controversy continues in the form of his <a href="http://www.super14.com/stormers/default.asp">Stormer </a>Super 14 star son, <a href="http://en.wikipedia.org/wiki/Luke_Watson">Luke</a>, who was &#8220;pushed&#8221; into the Springbok&#8217;s roster by the SARU President, against the coach&#8217;s wishes.  Story from the <a href="http://sport.independent.co.uk/rugby_union/article2556408.ece">Independent Online</a>.  After this incident, Luke was finally given his first cap for the Springboks in June, playing against Samoa, but was injured in the contest and, nursing nagging injuries, was excluded from the RWC roster.  Cheeky has chosen not to support the Boks in RWC 2007.</p>
<p>Blogs refering to Cheeky&#8217;s ongoing presence&#8230;in sports and South African politics<br /><a href="http://sportscreed.blogspot.com/2007/09/blacks-warming-to-boks.html">This is a religion&#8230;</a>  Survey says 70% of blacks in RSA now support the Boks<br /><a href="http://www.keo.co.za/2007/08/24/cheeky-snubs-boks/">Cheeky snubs Boks</a><br /><a href="http://shit-and-other-unpleasant-things.blogspot.com/2007/06/politics-and-sports.html">S*** and Other Unpleasant Stuff</a><br />South Africa Foreign Policy Blog</p>
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		<title>When politics, branding and entertainment merge&#8230;</title>
		<link>http://themyndset.com/2007/07/when-politics-branding-and-entertainment-merge/</link>
		<comments>http://themyndset.com/2007/07/when-politics-branding-and-entertainment-merge/#comments</comments>
		<pubDate>Mon, 16 Jul 2007 08:07:00 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[Apple]]></category>
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		<category><![CDATA[Clinton]]></category>

		<guid isPermaLink="false">http://themyndset.com/?p=147</guid>
		<description><![CDATA[We are in the midst of a number of important changeovers in governments around the world. My home country, France, has not only changed government, but seems to be giving France a JFK-esque-1st-100-days-run-for-your-money changeover. Sarkozy is giving true meaning to &#8220;Ensemble Tout Devient Possible.&#8221; And, by ravaging the Socialist Party with nominations in his government, [...]]]></description>
			<content:encoded><![CDATA[<p>We are in the midst of a number of important changeovers in governments around the world.  My home country, France, has not only changed government, but seems to be giving France a JFK-esque-1st-100-days-run-for-your-money changeover.  Sarkozy is giving true meaning to &#8220;Ensemble <span style="font-weight: bold;">Tout</span> Devient Possible.&#8221;  And, by ravaging the Socialist Party with nominations in his government, Sarkozy is going a whole new power to the word <span style="font-style: italic;">Ensemble </span>(together).  During the French elections, campaign websites were a must,  political platform comparison sites were the rage (<a href="http://minterdial.blogspot.com/2007/05/lessons-from-french-elections-for-usa.html">see prior blog</a>), and  blogs were in full action, <a href="http://sarkozyblog.free.fr/">Sarkozy Campaign</a> (not continued since election) and even for the Ecolo <a href="http://blog.voynet2007.fr/">Dominique Voynet</a>, among others, were on line.  Of course, campaigning must be virtual and &#8216;brick &#038; mortar&#8217;.  As my friend Eric says, the Sarkozy brand even took up the democratic jogging.  All in all, branding and the place of new technologies was at a new level in the 2007 Presidential Elections.</p>
<p>In the UK, after elections in Scotland, Ireland and Wales earlier in the year, Blair handed over to Brown without much real fanfare.  While England can theoretically wait until 2010, it would seem likely that Brown will call for an earlier General Election.  We&#8217;ll see then how much Brown will play with his image, touch new technologies and revolutionize the election process.</p>
<p>Looking ahead now, elections will be spawning like tadpoles.   Many of them will be very important for geo-politics.  In the next month alone, we will be seeing elections in India (Presidential this week), Kazakhstan (parliamentary), Turkey (parliamentary this weekend); then in Jamaica as well as 5 countries in Africa (Cameroon, Mali, Congo, Sierra Leone&#8230;).  In the fall, there is Switzerland, Ukraine, Vietnam, Australia and Argentina (not many in the Middle East!).    But, the BIGGIE, of course, is 2008 in the US.  And the jockeying is well under way. </p>
<p>If the preliminaries are any indication, the amount of novelty in communications may well prove revolutionary as well.  I have recently fallen upon the viral campaign by Hillary Clinton.  See <a href="http://www.youtube.com/watch?v=BfkRjvAYuOc">Hillary Clinton Viral Video</a>, a Sopranos parody based on the <a href="http://www.youtube.com/watch?v=7EwUG2nSLdw">Series Finale</a>&#8230;.It is a little rough, but the amateur feel is not disagreeable as, too slick could send the wrong message.  I applaud the originality of her e-campaign chief.  If Ms Clinton continues in this direction, she will certainly set the stage for a new kind of campaign and, by starting now, she will create a deep rooted buzz as well ramp up the learning curve in the run-up.  John Edwards, aside from his notoriously expensive crop, is a regular on www.twiter.com.  Meanwhile, the main content provider is, of course, the internet community itself.  Just search youtube and any one of the major candidates; one highlight: the <a href="http://www.youtube.com/watch?v=6h3G-lMZxjo">1984 takeoff</a>, a mash-up video inspired by Apple, which was apparently done by a disenchanted ex-Obama staff member.  For the most part, youtube projects the bad side of the candidates.  But, I believe that could change for candidates knowing how to play in that arena.  It will mean have exceptional communications skills &#8211; applied to a whole new media compared with 2004.  In Turkey, because of the restrained access on television, the campaign seems to have become half in the streets, half on youtube, where (according to Europe 1 radio) there are a combined 7,000 videos posted for the two main parties.  All in all, these types of messages give new meaning to branding, entertainment and politics.  New technologies will definitely play a very strong role in USA &#8217;08 Presidential Elections.  Who can compete as effectively with Hillary?  It should be enthralling.  And, to some extent, it will be more about brains than brawn, because quick amateur videos are very democratic and, moreover, tend to be better received than slick, professional ads.</p>
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		<title>Will Live Earth encourage the sports world to go green?</title>
		<link>http://themyndset.com/2007/07/will-live-earth-encourage-the-sports-world-to-go-green/</link>
		<comments>http://themyndset.com/2007/07/will-live-earth-encourage-the-sports-world-to-go-green/#comments</comments>
		<pubDate>Sat, 14 Jul 2007 17:09:00 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[Ecology Sports]]></category>
		<category><![CDATA[Philadelphia Eagles]]></category>
		<category><![CDATA[Rugby World Cup 2007]]></category>
		<category><![CDATA[World Cup]]></category>

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		<description><![CDATA[In the aftermath of Live Earth 7.7.07, it struck me that the sporting world could also take up the green cause in a more formal fashion. Live Earth apparently attracted an audience of 2 billion people. [As an aside, I would like to see some of the performers be greater role models in their personal [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://2.bp.blogspot.com/_jiCUbKKhklI/RpkEpn608LI/AAAAAAAAAIk/PFVCk0oTuow/s200/greens+of+golf.jpg" width="240" />
		</p><p>In the aftermath of <a title="Live Earth Org" href="http://www.liveearth.org/" target="_blank">Live Earth 7.7.07</a>, it struck me that the sporting world could also take up the green cause in a more formal fashion.  Live Earth apparently attracted an audience of 2 billion people.  [As an aside, I would like to see some of the performers be greater role models in their personal lives.]  The <a title="Rugby World Cup" href="http://www.rugbyworldcup.com/" target="_blank">World Cup of Rugby 2007</a> in France, the Super Bowl (every year in the US) and the <a title="FIFA World Cup" href="http://www.fifa.com/worldcup/index.html" target="_blank">Football (aka Soccer) World Cup 2010</a> in South Africa would<a href="http://2.bp.blogspot.com/_jiCUbKKhklI/RpkEpn608LI/AAAAAAAAAIk/PFVCk0oTuow/s1600-h/greens+of+golf.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5087102367228555442" style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://2.bp.blogspot.com/_jiCUbKKhklI/RpkEpn608LI/AAAAAAAAAIk/PFVCk0oTuow/s200/greens+of+golf.jpg" border="0" alt="" /></a> be great platforms to showcase that they care more than just the turf on which they play. Considering all the money involved in sports and the status symbols and opinion leaders that sports heroes represent, they certainly would have their fans&#8217; ears.  And they have the merit of a worldwide scope.  I shudder to think of the impact on golf courses and the amount of water needed to sprinkle the greens.  What about Formula One getting a dose of diesel?<br />
<span style="font-size: 100%;"><br />
In an effort to find a down-to-earth incentive &#8212; beyond common sense &#8212; for the sports world to take up the mantle, it seems that, if the trends continue, the number of rained out games, parched grounds, melted ice rinks and so on will on increase, causing havoc to the schedulers not to mention ticket sales. In the anticipated climate changes, sports equipment will have to be adapted. Conditioning will be dramatically impacted as players will need to contend with enormous swings in temperatures. Stadiums will need to be adjusted to include air conditioning in the summer. This will all mean less dollars and cents for the owners. Not good business. So, should we not be seeing an Earth Fit 8.8.08 or a Green Dream Team as part of the <a title="Beijing 2008 Olympics" href="http://en.beijing2008.com/" target="_blank">2008 Summer Olympics</a> in Beijing?  It would be a great message if China, which along with the US are the two countries most responsible for carbon dioxide emissions, were to take up the cause more publicly.  Politics and sports have a natural cause in this regard. I would like to showcase this site that seems to have taken the (China, speaking of the Olympics) bull by the horns: <a title="Ecology Sports" href="http://www.ecologysports.com/" target="_blank">www.ecologysports.com</a>.</span></p>
<h2>The Green Dream Team</h2>
<p>A potential Green Dream Team of sports figureheads could ally themselves across a number of sports. On the one hand, the sponsors of individuals could find the marriage of performance and the eco-cause of value. If Roger Federer chose to take on the campaign, Nike, Wilson (racket) and Rolex might all benefit. Among tennis&#8217; former stars, John McEnroe and Martina Navratilova have already joined in the cause for clean water by being ambassadors for the Global Water Foundation (one of its originators is Johan Kriek). Maybe a quorum of past &amp; present already in the making?</p>
<p>Another sport that needs to look the effects of the climate change directly in the face is skiing where, in the past season alone, there were seven World Cup events were entirely canceled for a lack of snow.  In an icy cool show of support, there is news (<a title="BBC" href="http://news.bbc.co.uk/2/hi/uk_news/england/london/6899612.stm" target="_blank">from the BBC</a>) of the 1km swim by the courageous Lewis Pugh in the Arctic, a sad statement that such a swim is even possible.  And then there is my US hometown, Philadelphia, whose sports teams I all support (especially the bottom of the barrel in &#8217;07 Flyers).  The Philadelphia Eagles have made a happy marriage with the firey slogan &#8220;<span lang="EN-US"><a title="Philadelphia Eagles Go Green" href="http://www.philadelphiaeagles.com/media-lounge/photo-gallery/Eagles-Announce-Go-Green-Stadium-Initiative/7FD43F93-C6B5-40F5-B730-AF45E5EAB030" target="_blank">Go Green</a></span>.&#8221;  They are certainly setting a very good example as they have also officially joined the <a title="Stop Global Warming" href="http://www.stopglobalwarming.org/sgw_partner.asp?141256" target="_blank">Stop Global Warming March</a>.</p>
<p>In short, there are many people beginning to get on the bandwagon, but let&#8217;s push it up another notch and reach for the visibility that Live Earth achieved, but with another audience.</p>
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		<title>Getting rid of plastic shopping bags</title>
		<link>http://themyndset.com/2007/05/getting-rid-of-plastic-shopping-bags/</link>
		<comments>http://themyndset.com/2007/05/getting-rid-of-plastic-shopping-bags/#comments</comments>
		<pubDate>Wed, 30 May 2007 04:55:00 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[Environment]]></category>
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		<guid isPermaLink="false">http://themyndset.com/?p=98</guid>
		<description><![CDATA[When in Nice on holidays, I gladly paid 5 cents at the Monaco Carrefour for a plastic shopping bag. Upon researching the topic, there are apparently between 500 billion and 1 trillion plastic bags used every year by consumers worldwide. I am glad to see that San Francisco has recently actually outlawed plastic bags. They [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://2.bp.blogspot.com/_jiCUbKKhklI/Rl0H1ZWJiZI/AAAAAAAAACc/jYVcJAxFkMw/s200/plastic+bag+toxic.jpg" width="240" />
		</p><p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_jiCUbKKhklI/Rl0H1ZWJiZI/AAAAAAAAACc/jYVcJAxFkMw/s1600-h/plastic+bag+toxic.jpg"><img id="BLOGGER_PHOTO_ID_5070217369407293842" style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://2.bp.blogspot.com/_jiCUbKKhklI/Rl0H1ZWJiZI/AAAAAAAAACc/jYVcJAxFkMw/s200/plastic+bag+toxic.jpg" alt="" border="0" /></a><br />
When in Nice on holidays, I gladly paid 5 cents at the Monaco Carrefour for a plastic shopping bag. Upon researching the topic, there are apparently between 500 billion and 1 trillion plastic bags used every year by consumers worldwide. I am glad to see that San Francisco has recently actually <a title="SF Environment" href="http://www.sfenvironment.org/our_sfenvironment/news.html?topic=details&amp;ni=81" target="_blank">outlawed plastic bags</a>. They claim that this move will reduce oil consumption by 800,000 gallons a year. Wow. Imagine if the entire US followed suit. Aside from the fouling of cityscapes (trees) and clogging up landfills, plastic bags are an expense for companies (&#8220;price of doing business) without providing much good(will) advertising. However, swapping plastic for paper bags is not the answer. <span style="font-weight: bold;">People should be encouraged/forced to bring their own <a title="Reusable Bags" href="http://www.reusablebags.com/" target="_blank">reusable bags</a></span><a href="http://www.reusablebags.com/">.</a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_jiCUbKKhklI/Rl0LZZWJicI/AAAAAAAAAC0/_RqsS7Z6jus/s1600-h/organicstringcotton.jpg"><img id="BLOGGER_PHOTO_ID_5070221286417467842" style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://2.bp.blogspot.com/_jiCUbKKhklI/Rl0LZZWJicI/AAAAAAAAAC0/_RqsS7Z6jus/s200/organicstringcotton.jpg" alt="" border="0" /></a> Plastic bags are basically bad for economics, much less ecology. When we bring home a plastic bag, we systematically re-use the plastic bags in our kitchen poubelle (garbage). But that is truly not enough. Paying for plastic bags is a minimum. If a country such as Taiwan is doing so (also Ireland), then surely this should be more commonplace in the US and Europe. Plastic bags are banned in South Africa, Rwanda, Bhutan and Bangladesh (because of blocking drains during flooding). Paris is banning plastic bags by the end of 2007 with the rest of France in 2010. The US should follow the French example.</p>
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