Courtesy of Greg Verdino and Joe Jaffe, have learned about the creation of FIREBRAND TV, “a new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions.” The idea is to create a space (TV, web & mobile platforms) to view the best film commercials just as MTV [...]
Tag Archives | advertising
France seeking to open advertising rules on national television
I am reading with interest the debate in France about “liberalizing” the rules around advertising on television. Both the advertisers (behind the Union des Anonceurs) and Patrick de Carolis (President of France Televisions) have asked to relax the “out of date” rules that, among other consequences, have caused TV media prices to climb 10% per [...]
12 kinds of ads
Here’s an example of on-line learning, from Slate. There are only 12 kinds of ads. I thought this slide show by Seth Stevenson, revisting Donald Gunn’s 1978 theory about there being only 12 kinds of [master] ads possible, was a great little exercise. It certainly got me thinking about ad formats… on tv. The only [...]
Misplaced ad placements
Courtesy of Opinionated Marketers, found this posting about 15 ads with unfortunate location. The naughty ones tends to win out over the morbid, in my opinion. There are location (real estate) and timing (jokes) mantras that come to mind.
Merging fields of ad, web and creative agencies
As the marketing world and consumer behaviour evolve, one of the more interesting battle grounds involves the creative process and production. When a marketer plans to make a communication campaign or a shift in brand image, he/she now has a number of alternatives.As part of any good creative, there is the interrogation on the identity [...]
When politics, branding and entertainment merge…
We are in the midst of a number of important changeovers in governments around the world. My home country, France, has not only changed government, but seems to be giving France a JFK-esque-1st-100-days-run-for-your-money changeover. Sarkozy is giving true meaning to “Ensemble Tout Devient Possible.” And, by ravaging the Socialist Party with nominations in his government, [...]
Paris to New York by train
Eats a Langue Street Got to love these ads by the French national train company SNCF. They have a web-based travel agency voyages-SNCF that is advertising travel (needing air) to certain worldwide destinations based on the names of certain French villages. The campaign first appeared last year, but it’s still fun to see. There are [...]
Air Travel … better enjoy the ads
When I compare intra-Europe flying to continental US flying, the two major differences for me are that there are many more direct flights from city to city in Europe (no hub & spokes) and that it is harder to feel the (economic) pinch on European airlines. While flying from Paris to London is technically international, [...]
Where is the brain’s brand button?
As a consumer, I do not want to spend oodles of time comparing prices and the quality(-ies) of the product. In the shop, or whenever and wherever I buy, I want trust and a preferred relationship [I may sound like a snob, but our current condition encourages this behaviour]. And, in order to create that [...]
Text versus Image
Went to a seminar held by ANVIE in Paris. We discussed in general the changing landscape of the new media. Joseph Jaffe’s book “Life after the 30 second spot” was cited at the beginning, along with the Ries’ and Zyman’s book on the end of advertising (as we know it), to set the stage. You [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
