15th August, 2010 - Posted by Minter Dial - No Comments
Getting down and personal with your clients and employees is surprisingly foreign for many companies; yet, I maintain that it is going to be an increasingly important element of success for marketers in the future. With the regrouped Apple IOS (i-operating system), customers will be able to swing seamlessly from one product to another. Presumably, the same will be true of other platforms, too. This post discusses how will marketers need to evolve to keep up with these new mobile consumers with interlinked computers, phones and gadgets. Read More
10th May, 2010 - Posted by Minter Dial - 5 Comments
I read a post last week on Brandchannel entitled “Are Luxury Watches Stuck in Time?” which triggered a few thoughts including: How many luxury industries are stuck in time and what is the level of risk for the upper end markets? First, I would have to agree with Milton Pedraza, CEO and Founder of the Luxury » Read More
18th March, 2010 - Posted by Minter Dial - 2 Comments
Marmite is required taste. For those of you who have ever tried it, you know that Marmite (owned by Unilever) does not leave you neutral. This “love it or hate it” element is captured beautifully in the Marmite Cereal Bar ad campaign that is currently on display in England. Given my cosmetics background, I could » Read More
17th March, 2009 - Posted by Minter Dial - 1 Comment
The Paris mayor’s office has seen fit to launch an outdoor ad campaign to keep Paris clean. The image of trash in one or other natural environment is headlined with “unacceptable” or “scandalous” in Paris, too! To the extent that photos of trash in Paris would have not had much impact, this is quite a » Read More
8th March, 2009 - Posted by Minter Dial - 7 Comments
MEANINGFUL MESSAGES AND SINGULAR SHOPPING EXPERIENCES… A consumer’s journey with a brand Ever since I latched on to the Firebrand (RIP) site, I have been interested in the concept of advertising as content, beyond merely being a reflection of contemporary society. Ads that have content have meaning and create conversations. They can become viral, » Read More
22nd February, 2009 - Posted by Minter Dial - No Comments
Microsoft Desktop Optimization Pack (MDOP): Implementation that is a whisker too long? Microsoft has launched this ad campaign for its MDOP in France. I took a couple of blackberry photos (sorry for the quality) in the metro (tube) station at l’Etoile /Charles de Gaulle in Paris. The poster comes as a double header » Read More
15th January, 2009 - Posted by Minter Dial - No Comments
How much is your friendship worth? Just 37 cents! I love this. Burger King is up to its notorious self, finding all sorts of ways to gain rebellious publicity. In this most recent activity, Burger King announced that it would give any person that drops 10 Facebook friends a coupon to buy a » Read More
16th December, 2008 - Posted by Minter Dial - 1 Comment
I have spent the morning looking at and rating two different “community” sites with different concepts: Bootb and Pratiks, with proof that not all sites are created equal. BOOTB – “unlimited creativity” www.bootb.com I discovered a new concept in the Internet world which appeals to me no end. It is called BootB, for Be Out of the » Read More
22nd October, 2008 - Posted by Minter Dial - 7 Comments
Airline Ads — the good, the bad and the luxury In these trying economic times, one of the industries that will inevitably be hit hard (again), will be the airline industry. Whether for personal or business travel, there is likely to be a good amount of seat-belt tightening. Some wise folk would say that » Read More
5th October, 2008 - Posted by Minter Dial - No Comments
Some journeys cannot be put into words. New York, 3 a.m. Blues in C Have you all seen this absolutely fantastic advertisement from Louis Vuitton? In this ad above, we have Keith Richards photographed by Annie Leibovitz. It is a forceful combination of an experience, a nostalgia and a baby boomer. You have » Read More
4th June, 2008 - Posted by Minter Dial - No Comments
Paris de la diversité et du premier emploi – translates (with a play on words in the first word Paris which also means bets/betting) into: “Betting on diversity and a first job.” This advertisement is for a forum in Paris (June 12th, 2008) to help young people — with diverse backgrounds — to » Read More
12th May, 2008 - Posted by Minter Dial - No Comments
I had a marvelous marketing moment recently. I was walking down the Champs Elysées and, having just flown and enormously enjoyed Emirates Airline, I saw a photograph [left] on this storefront of a Paris St-Germain (PSG) football player wearing his uniform emblazoned “Fly Emirates.” Here is the thought: the Emirates’ advertisement actually made » Read More
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