For all the talk of storytelling, we don’t often hear much about store-ytelling. On 10th avenue and 19th street in Manhattan, in West Chelsea, you ought to experience Story! It’s a truly innovative retail concept (thanks @MarkHurst for showing to me). Story is a store that is devised as a living story. With a temporary [...]
Storytelling is all the rage… In a quest for content, brands are looking to create stories to recount (online, in particular). The catch is that the stories must resonate with their audience and, more pressingly, must ring true for the employees. I see marketers (assisted by their ad agencies) attempting to create stories; but, the [...]
Social value embedded in Search Is it clear for you that social search is for real? As Google and Facebook face off against each other, Microsoft and Facebook are getting all the more “friendly.” As a result, Social Search is becoming evermore present and is giving Microsoft’s Bing renewed life (not just like). Bing has made [...]
“The Brand University”, an article published on the BrandChannel site.
The world of branding has undergone a very real revolution as far as both the consumer and the employee are concerned. The challenge that companies are now facing is how to adapt to several convergent paradigm shifts. To this end, brands might consider instituting a Brand University as a compelling way to accompany such a change.
“Branding gets personal” is the tagline behind The Myndset. A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. The starting point for “Branding Gets Personal” is an obsession with being client centred. In this post, I discuss how we must evolve the marketing mission past the traditional product-oriented 4P’s to encompass a more engaging and experiential marketing, entitled the 5E’s.
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.