There are a lot of misconceptions about “digital” that certainly make executing a digital transformation programme feel rather titanesque. It doesn’t help that far too many executives have clung on to old communication habits. Some executives can be heard saying things like:
I am just too busy to get into social media.
If I start on social media, I know I’ll be bombarded, sucked in…
Anyway, what’s wrong with email?
It is hard enough to come to grips with digital when you live and use digital. It’s altogether perplexing when one has no clue how personally to use the devices, tools and platforms. Without the personal experience, digital is not something one can “just understand.” Within an organization, the new digital tools, devices and platforms have an important impact on work processes, governance and organization. Yet, the biggest change is one of mindset. (more…)