Innovation is a word that is used very frequently in business meetings and written with great conviction in annual reports. Innovation is a lofty ambition that can inspire. And, it is considered by many as the single biggest driver of value. As Thierry Wellhoff, wrote in his book, “Values*,” innovation is a perennial favorite value (different from value-added) in enterprises. In the 2009 survey that was published by the Wellcom Agency (in conjunction with the International ECCO network), innovation was the #2 value, just behind quality for all international companies. Both Quality and Innovation are head and shoulders above the rest. In this survey, which looks at around 4,000 companies in 11 countries, for India, France, Holland and the UK, innovation is the #1 most cited value. Below are the top 10 values per the 2009 Wellcom survey.
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