Bad news about Uber continues to dominate the airwaves and the digitally connected consumer — Uber’s target market — is not sitting dormant. There has been the alleged mistreatment of its drivers, women not feeling safe, the godview app to spy on the travels of its customers, digging into the personal lives of its critics, not to mention the overall questionable legality of its business. Last month, the provocative Uber ‘brand’ took another mistep when it broadcast a ludicrously sexist campaign and partnership with Avions de Chasse* in Lyon, France. This partnership was launched end of October 2014, and published on Uber’s blog, before being taken done in short order after justified criticism. This is the initiative that Uber joined hands with:
*Avions de chasse” is the French term for “fighter jets”, but also the colloquial term to designate an incredibly hot chick. Lucky you! the world’s most beautiful “Avions” are waiting for you on this app. Seat back, relax and let them take you on cloud 9!
-The Uber ad in Lyon translated into English, as reported by Buzzfeed earlier last week