My friend Yael Rozencwajg (Yopps) and I created this infographic to explain what is and wherein lies the value of a Facebook fan. The short story is that there is no way to place a single value on a fan.…
The ball and chain of short-term results
The problem with marketing in general, and even more so in digital marketing, is that customer loyalty is far from ingrained in the executive's mindset. And there is good reason for that: the focus…
Best practice is all about the experience
Is best practice sharing actually possible? Certainly, by the number of times you hear the term bandied about in business conferences, you would expect the concept to be well rehearsed and successful. However, it…
Tablet Reading: Making Digital Media A Beautiful Experience
Sometimes the aha moment comes in mysterious ways. But this weekend, it dawned on me: I actually prefer to read on my iPad than on my computer, and probably more than a regular…
A healthy social media regime via Curation
It seems certain that Social Curation is one of next big waves of the social web. As the title of Clay Johnson's 2011 book "Information Diet" suggests, we need to get on the information…
In search of the CEO Myndset In a world of economic crises, burgeoning competition, regulatory oversight and the revolution that is the Internet, I think it would be fair to say that the role of the CEO is under siege. The “strategic” allocation [read = reduction] of resources in search of that extra margin — [...]
Podcasts: thumbs up or thumbs down? If you have come to this blog, is it because you know and already like podcasts? Or are you curious about them? Or did you land here by mistake? Do please give me a thumbs up or down on podcasts in the comments below! Create your free online [...]
Learning Organizations: New ways of managing As companies grapple with the effects and opportunities of the Internet, social media and the smartphone, internal organizations are having to adapt and transform to accommodate new ways of communicating, new marketing methods and metrics and, in sum, new ways of managing. An organization’s ability to learn and to [...]
Telling stories There are stories (lies) and there are stories (that move). Great storytelling is about communicating the story in a way that draws you in, makes an emotional connection. A telling story is one where the audience leaves itching to do something, to be someone different. Content and context In storytelling, there are two [...]
MDE19: Turning insights into dollars & cents Kathleen Carroll is President and Chief Branding Strategist at The Branding Clinic, which has the stated mission “to unearth consumer insights for Fortune 500 companies to help their brands achieve double-digit or higher growth.” With a powerful background in branding, where she worked with P&G, Heinz and CNBC (as [...]
Time to reflect I recently saw the new Scorsese film, Hugo. While I didn’t like the film particularly (see the review here), time is certainly a central tenet of the film. Clocks abound. Hugo keeps winding {us} up the clocks… and Scorsese keeps winding us back in time. Time is precious. Our souvenirs, too. People [...]
