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	<title>The Myndset</title>
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	<link>http://themyndset.com</link>
	<description>Branding &#38; Digital Media - Making it personal</description>
	<lastBuildDate>Thu, 02 Sep 2010 04:10:53 +0000</lastBuildDate>
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		<title>Foursquare hits three million</title>
		<link>http://themyndset.com/2010/09/foursquare-hits-three-million/</link>
		<comments>http://themyndset.com/2010/09/foursquare-hits-three-million/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 04:10:53 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[New technologies]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Gowalla]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[Location Based]]></category>
		<category><![CDATA[Loopt]]></category>
		<category><![CDATA[MyTown]]></category>

		<guid isPermaLink="false">http://themyndset.com/?p=2862</guid>
		<description><![CDATA[
			
				
			
		
Hopefully, you been paying attention to the ever growing trend of location based social media networks.  There are many vying for our attention&#8211;albeit all again heavily weighted to the North American market.  Gowalla (3 million), MyTown from Booyah (3 million and, as yet, only available on the iphone), Loopt (4 million) and, my personal favorite [...]


Related posts:<ol><li><a href='http://themyndset.com/2010/04/top-5-reasons-why-businesses-should-be-on-facebook/' rel='bookmark' title='Permanent Link: Top 5 reasons why businesses should be on Facebook'>Top 5 reasons why businesses should be on Facebook</a></li>
<li><a href='http://themyndset.com/2009/03/twitter-sweeping-growth-as-business-tool/' rel='bookmark' title='Permanent Link: Twitter &#8211; Sweeping Growth as Business Tool'>Twitter &#8211; Sweeping Growth as Business Tool</a></li>
<li><a href='http://themyndset.com/2010/07/government-guarantor-privacy/' rel='bookmark' title='Permanent Link: Government as Guarantor of Privacy?'>Government as Guarantor of Privacy?</a></li>
<li><a href='http://themyndset.com/2007/10/facebook/' rel='bookmark' title='Permanent Link: Facebook'>Facebook</a></li>
<li><a href='http://themyndset.com/2010/02/social-media-is-a-misnomer-word-of-mouth-is-an-outcome-not-a-technique/' rel='bookmark' title='Permanent Link: Social Media is a misnomer; Word of Mouth is an outcome, not a technique'>Social Media is a misnomer; Word of Mouth is an outcome, not a technique</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Emotional and Winning Words</title>
		<link>http://themyndset.com/2010/08/emotional-titles-and-winning-words/</link>
		<comments>http://themyndset.com/2010/08/emotional-titles-and-winning-words/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 16:43:51 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[Marketing of Marques]]></category>
		<category><![CDATA[New technologies]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[spelling]]></category>
		<category><![CDATA[title]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://themyndset.com/?p=2806</guid>
		<description><![CDATA[
			
				
			
		
Wordsmithing remains a critical talent.   Whether it is crafting the right slogan, snaring a killer title for your email campaign or cutting down to 140 characters the sweetest tweet, the word is [still] in.  If images and videos generally gain more traction on the &#8216;net, the filter through which you have to go to get [...]


Related posts:<ol><li><a href='http://themyndset.com/2008/10/english-words-being-removed-from-the-collins-dictionary/' rel='bookmark' title='Permanent Link: English Words Being Removed from the Collins Dictionary'>English Words Being Removed from the Collins Dictionary</a></li>
<li><a href='http://themyndset.com/2007/09/time-four-rational-and-emotional-relationships-with-time/' rel='bookmark' title='Permanent Link: Time four&#8230; rational and emotional relationships with Time'>Time four&#8230; rational and emotional relationships with Time</a></li>
<li><a href='http://themyndset.com/2008/05/winning-the-boat-race-lessons-in-leadership-teamwork/' rel='bookmark' title='Permanent Link: Winning The Boat Race &#8211; Lessons in Leadership &amp; Teamwork'>Winning The Boat Race &#8211; Lessons in Leadership &amp; Teamwork</a></li>
<li><a href='http://themyndset.com/2009/10/of-standards-convergence-collaboration-winning-back-consumer-confidence/' rel='bookmark' title='Permanent Link: Of Standards, Convergence &#038; Collaboration &#8211; Winning back consumer confidence'>Of Standards, Convergence &#038; Collaboration &#8211; Winning back consumer confidence</a></li>
<li><a href='http://themyndset.com/2007/07/the-untranslatables-part-3-of-the-things-we-say/' rel='bookmark' title='Permanent Link: The Untranslatables &#8211; Part 3 of the Things we say&#8230;'>The Untranslatables &#8211; Part 3 of the Things we say&#8230;</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Baby Steps and Cool Cars &#8211; How to be customer centric AND innovative</title>
		<link>http://themyndset.com/2010/08/being-customer-centric-innovative-baby-steps/</link>
		<comments>http://themyndset.com/2010/08/being-customer-centric-innovative-baby-steps/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 17:15:05 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[Marketing of Marques]]></category>
		<category><![CDATA[Modern Leadership]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[Cool Cars]]></category>
		<category><![CDATA[crowd-sourcing]]></category>
		<category><![CDATA[customer centric]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Local Motors]]></category>
		<category><![CDATA[product]]></category>

		<guid isPermaLink="false">http://themyndset.com/?p=2782</guid>
		<description><![CDATA[A recent paper in the Journal of Product Innovation Management states that, in the ideation phase of new product development, it was found to be better to be technology-focused as the two other approaches (customer centric, competitor focused) generally brought about compromise or smaller product evolutions.  At first brush, per the study, being innovative and customer centric seems potentially to be anachronistic.  While I can intuitively understand that initial ideation is best driven by a technologically focused team, as the study intimates, the notion of being customer centric remains absolutely vital in ALL other elements of development and execution.  How to reconcile being customer centric and innovative?


Related posts:<ol><li><a href='http://themyndset.com/2007/11/customer-service-is-dead/' rel='bookmark' title='Permanent Link: Customer Service is Dead?'>Customer Service is Dead?</a></li>
<li><a href='http://themyndset.com/2008/03/cars-going-green-ecomotivation-and-eco-taglines/' rel='bookmark' title='Permanent Link: Cars Going Green &#8212; Ecomotivation and Eco-Taglines'>Cars Going Green &#8212; Ecomotivation and Eco-Taglines</a></li>
<li><a href='http://themyndset.com/2009/10/customer-relationship-management-crm-2-examples-one-good-one-bad/' rel='bookmark' title='Permanent Link: Customer Relationship Management (CRM) &#8211; 2 examples, one good, one bad.'>Customer Relationship Management (CRM) &#8211; 2 examples, one good, one bad.</a></li>
<li><a href='http://themyndset.com/2008/01/china-steps-up-efforts-on-ecology/' rel='bookmark' title='Permanent Link: China steps up efforts on Ecology'>China steps up efforts on Ecology</a></li>
<li><a href='http://themyndset.com/2009/05/jawbone-latest-noiseassassin-model-customer-service-report/' rel='bookmark' title='Permanent Link: Jawbone: Latest NoiseAssassin Model &amp; Customer Service Report'>Jawbone: Latest NoiseAssassin Model &amp; Customer Service Report</a></li>
</ol>]]></description>
		<wfw:commentRss>http://themyndset.com/2010/08/being-customer-centric-innovative-baby-steps/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why brands must get down and personal &#8211; The World According to Apple</title>
		<link>http://themyndset.com/2010/08/brands-must-get-personal-apple-ios/</link>
		<comments>http://themyndset.com/2010/08/brands-must-get-personal-apple-ios/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 17:04:26 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[Branding Gets Personal]]></category>
		<category><![CDATA[Mobile Marketing & Technology]]></category>
		<category><![CDATA[New technologies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[i-ad]]></category>
		<category><![CDATA[i-tv]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[itouch]]></category>
		<category><![CDATA[personal]]></category>

		<guid isPermaLink="false">http://themyndset.com/?p=2710</guid>
		<description><![CDATA[Getting down and personal with your clients and employees is surprisingly foreign for many companies; yet, I maintain that it is going to be an increasingly important element of success for marketers in the future.  With the regrouped Apple IOS (i-operating system), customers will be able to swing seamlessly from one product to another.  Presumably, the same will be true of other platforms, too.  This post discusses how will marketers need to evolve to keep up with these new mobile consumers with interlinked computers, phones and gadgets.


Related posts:<ol><li><a href='http://themyndset.com/2010/05/brands-getting-personal/' rel='bookmark' title='Permanent Link: Brands Getting Personal'>Brands Getting Personal</a></li>
<li><a href='http://themyndset.com/2010/07/apple-imperfect-imperfections/' rel='bookmark' title='Permanent Link: Apple &#8211; Imperfect imperfections'>Apple &#8211; Imperfect imperfections</a></li>
<li><a href='http://themyndset.com/2008/11/categorising-my-personal-emails/' rel='bookmark' title='Permanent Link: Categorising my personal emails'>Categorising my personal emails</a></li>
<li><a href='http://themyndset.com/2008/07/no-search-function-on-the-apple-iphone-and-itouch/' rel='bookmark' title='Permanent Link: No Search Function on the Apple Iphone and Itouch?'>No Search Function on the Apple Iphone and Itouch?</a></li>
<li><a href='http://themyndset.com/2009/03/apple-stores-sheer-genius/' rel='bookmark' title='Permanent Link: Apple Stores &#8211; Sheer Genius'>Apple Stores &#8211; Sheer Genius</a></li>
</ol>]]></description>
		<wfw:commentRss>http://themyndset.com/2010/08/brands-must-get-personal-apple-ios/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Emotion in a bottle? Washing away the blues!</title>
		<link>http://themyndset.com/2010/08/emotion-in-a-bottle-washing-away-the-blues/</link>
		<comments>http://themyndset.com/2010/08/emotion-in-a-bottle-washing-away-the-blues/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 13:16:41 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[Branding Gets Personal]]></category>
		<category><![CDATA[Marketing of Marques]]></category>
		<category><![CDATA[Modern Leadership]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[generic]]></category>
		<category><![CDATA[Herbal Essence]]></category>
		<category><![CDATA[L'Oreal]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[shampoo]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://themyndset.com/?p=2616</guid>
		<description><![CDATA[I bookmarked this article from the Wall Street Journal, entitled "Wash Away Bad Hair Days,"  about P&#038;G's efforts to recapture consumers who, over the most recent hard times, have cut back on 'premium' shampoos, such as Pantene, in favor of lower priced or generic products.  In recent years, the article describes how P&#038;G have been doing elaborate testing to evaluate the emotional impact of a shampoo, in an effort to rinse out bad hair days (and the lack of confidence that comes with them).  So, then, where is the emotional content in the shampoo marketing campaigns?


Related posts:<ol><li><a href='http://themyndset.com/2009/09/i-love-brands-at-a-major-discount/' rel='bookmark' title='Permanent Link: I love brands &#8230; at a major discount?'>I love brands &#8230; at a major discount?</a></li>
<li><a href='http://themyndset.com/2008/02/social-shopping-as-part-of-the-web-2-0-revolution/' rel='bookmark' title='Permanent Link: Social Shopping as part of the Web 2.0 Revolution'>Social Shopping as part of the Web 2.0 Revolution</a></li>
<li><a href='http://themyndset.com/2010/05/brands-getting-personal/' rel='bookmark' title='Permanent Link: Brands Getting Personal'>Brands Getting Personal</a></li>
<li><a href='http://themyndset.com/2007/06/the-mantra-of-connection/' rel='bookmark' title='Permanent Link: The mantra of Connection'>The mantra of Connection</a></li>
<li><a href='http://themyndset.com/2010/03/brand-building-the-importance-of-transparency/' rel='bookmark' title='Permanent Link: Brand Building: The importance of Transparency'>Brand Building: The importance of Transparency</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Plain Training versus Learning &amp; Growing &#8211; 7 key guidelines</title>
		<link>http://themyndset.com/2010/07/plain-training-versus-learning-growing-7-key-guidelines/</link>
		<comments>http://themyndset.com/2010/07/plain-training-versus-learning-growing-7-key-guidelines/#comments</comments>
		<pubDate>Sat, 31 Jul 2010 07:48:27 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[Growing your Business]]></category>
		<category><![CDATA[blending learning]]></category>
		<category><![CDATA[Jim Collins]]></category>
		<category><![CDATA[Learning Organization]]></category>
		<category><![CDATA[Powerpoint]]></category>
		<category><![CDATA[Sales University]]></category>
		<category><![CDATA[seminar]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://themyndset.com/?p=2694</guid>
		<description><![CDATA[It is my belief that continuing education in a company will be one of the distinguishing forces that sorts the great from the good brands.  Great education is not just motivating.  It is not just a way to improve skills and acquire knowledge.  Great education is a fundament to creating a corporate "culture" and transmitting and living corporate values.  If innovation, collaboration and fluid communication are vital for creating a successful client-centric organization, a training philosophy that is itself innovative, collaborative and interactive is a great way to set your company on a successful trajectory.  Here are 7 important guidelines to making great education.


Related posts:<ol><li><a href='http://themyndset.com/2008/06/sex-education-training/' rel='bookmark' title='Permanent Link: Sex Education Training'>Sex Education Training</a></li>
<li><a href='http://themyndset.com/2009/08/ease-finger-soreness-when-learning-to-play-guitar-wikihow/' rel='bookmark' title='Permanent Link: Ease Finger Soreness when Learning to Play Guitar &#8211; wikiHow'>Ease Finger Soreness when Learning to Play Guitar &#8211; wikiHow</a></li>
<li><a href='http://themyndset.com/2007/04/text-versus-image/' rel='bookmark' title='Permanent Link: Text versus Image'>Text versus Image</a></li>
<li><a href='http://themyndset.com/2007/03/tennis-versus-golf-playing-through-the-ages/' rel='bookmark' title='Permanent Link: Tennis versus Golf &#8212; playing through the ages'>Tennis versus Golf &#8212; playing through the ages</a></li>
<li><a href='http://themyndset.com/2007/11/global-power-rankings-china-versus-row/' rel='bookmark' title='Permanent Link: Global Power Rankings China versus ROW'>Global Power Rankings China versus ROW</a></li>
</ol>]]></description>
		<wfw:commentRss>http://themyndset.com/2010/07/plain-training-versus-learning-growing-7-key-guidelines/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>How Naughty Are You? &#8211; Volvo takes a test drive downtown</title>
		<link>http://themyndset.com/2010/07/how-naughty-are-you-volvo-takes-test-drive-downtown/</link>
		<comments>http://themyndset.com/2010/07/how-naughty-are-you-volvo-takes-test-drive-downtown/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 16:50:02 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[Marketing of Marques]]></category>
		<category><![CDATA[New technologies]]></category>
		<category><![CDATA[naughty]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[sexy]]></category>
		<category><![CDATA[Volvo]]></category>

		<guid isPermaLink="false">http://themyndset.com/?p=2742</guid>
		<description><![CDATA[In a bold marketing coup, related to an effort to remove itself from a "too safe" and "family car" image, Volvo launched its S60 in five cities across Europe and conducted, secretly, an experiment designed to measure the naughtiness of the crowd.  Guests -- an 'in' crowd of BPs, bloggers and celebrities -- were invited to find the location via an augmented reality application on layar.  Through a sociological lens, it is certainly taking Volvo down a risqué, non politically correct path... in line with its sex symbol logo.  Personally, I think it is a great initiative.  


Related posts:<ol><li><a href='http://themyndset.com/2008/02/geek-test/' rel='bookmark' title='Permanent Link: Geek Test'>Geek Test</a></li>
<li><a href='http://themyndset.com/2007/06/air-travel-better-enjoy-the-ads/' rel='bookmark' title='Permanent Link: Air Travel &#8230; better enjoy the ads'>Air Travel &#8230; better enjoy the ads</a></li>
<li><a href='http://themyndset.com/2009/03/keep-paris-clean-says-the-mayors-office/' rel='bookmark' title='Permanent Link: Keep Paris Clean says the Mayor&#8217;s Office&#8230;'>Keep Paris Clean says the Mayor&#8217;s Office&#8230;</a></li>
<li><a href='http://themyndset.com/2010/06/innovative-different-hotel-paris-mama-shelter/' rel='bookmark' title='Permanent Link: Boutique Paris Hotel: Mama Shelter'>Boutique Paris Hotel: Mama Shelter</a></li>
<li><a href='http://themyndset.com/2010/03/marmite-mighty-love-it-or-hate-it/' rel='bookmark' title='Permanent Link: Marmite &#8211; Mar-Mighty? Love it or Hate it?'>Marmite &#8211; Mar-Mighty? Love it or Hate it?</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Social Retail &#8211; Boden&#8217;s face(book!) is the company.  A personal story.</title>
		<link>http://themyndset.com/2010/07/johnnie-boden-clothessocial-retail/</link>
		<comments>http://themyndset.com/2010/07/johnnie-boden-clothessocial-retail/#comments</comments>
		<pubDate>Sun, 25 Jul 2010 17:22:04 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[Branding Gets Personal]]></category>
		<category><![CDATA[Marketing of Marques]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Boden]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://themyndset.com/?p=2721</guid>
		<description><![CDATA[
			
				
			
		
Have you not heard of Johnnie Boden?  Talk about turning your life into a brand!
I am impressed with the UK clothing retailer Boden (not to be mixed up with Boden, the store fixtures retailer).   Johnnie Boden, a failed banker-turned-teacher, launched a men&#8217;s clothing business in 1991 and created a company, based entirely on his persona [...]


Related posts:<ol><li><a href='http://themyndset.com/2010/02/why-does-a-social-media-strategy-succeed-or-fail-in-a-company/' rel='bookmark' title='Permanent Link: Why does a Social Media strategy succeed or fail in a company?'>Why does a Social Media strategy succeed or fail in a company?</a></li>
<li><a href='http://themyndset.com/2008/10/facebook-moskovitzs-departure-means-egg-on-the-face/' rel='bookmark' title='Permanent Link: Facebook Moskovitz&#8217;s departure means egg on the face&#8230;'>Facebook Moskovitz&#8217;s departure means egg on the face&#8230;</a></li>
<li><a href='http://themyndset.com/2009/02/the-e-volution-of-the-book-kindle-sony-google-weighing-in/' rel='bookmark' title='Permanent Link: The E-volution of the Book&#8230; Kindle, Sony, Google weighing in'>The E-volution of the Book&#8230; Kindle, Sony, Google weighing in</a></li>
<li><a href='http://themyndset.com/2010/05/brands-getting-personal/' rel='bookmark' title='Permanent Link: Brands Getting Personal'>Brands Getting Personal</a></li>
<li><a href='http://themyndset.com/2007/05/the-life-cycle-of-a-successful-company-and-the-importance-of-the-brand/' rel='bookmark' title='Permanent Link: The life cycle of a [successful] company and the importance of the brand'>The life cycle of a [successful] company and the importance of the brand</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Surprise tweet from the Stockholm Historical Museum</title>
		<link>http://themyndset.com/2010/07/stockholm-historical-museum/</link>
		<comments>http://themyndset.com/2010/07/stockholm-historical-museum/#comments</comments>
		<pubDate>Sat, 24 Jul 2010 08:17:16 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[Marketing of Marques]]></category>
		<category><![CDATA[Museum]]></category>
		<category><![CDATA[Stockholm]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://themyndset.com/?p=2704</guid>
		<description><![CDATA[If it were not enough to enjoy a wonderful visit to the museum, someone at the museum is tracking what is going on in the social media space and is making the visit last longer!  


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<li><a href='http://themyndset.com/2008/05/twitter-tweet-clouds-versus-blog-clouds/' rel='bookmark' title='Permanent Link: Twitter Tweet Clouds versus Blog Clouds'>Twitter Tweet Clouds versus Blog Clouds</a></li>
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		<title>Your legacy&#8230;on Facebook</title>
		<link>http://themyndset.com/2010/07/facebook-memorial-legacy/</link>
		<comments>http://themyndset.com/2010/07/facebook-memorial-legacy/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 06:18:01 +0000</pubDate>
		<dc:creator>Minter Dial</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[death]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[legacy]]></category>

		<guid isPermaLink="false">http://themyndset.com/?p=2690</guid>
		<description><![CDATA[This is surely not one of the most top-of-mind topics for many people on Facebook; but, after I read yesterday's Herald Tribune/NY Times article, entitled "Facebook and its users grapple with memorials and persistent ghosts," I thought again and believe the topic needs airing.  I include 4 action points.


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</ol>]]></description>
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