Comments for Thought leadership in branding and digital marketing | The Myndset by Minter Dial http://themyndset.com Branding gets personal Fri, 03 Feb 2012 21:07:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on What is the value of a Facebook fan? by Whoa! Look at that…..Engagement! « AFGE COMM Squad http://themyndset.com/2012/02/what-is-the-value-of-a-facebook-fan/#comment-2377 Whoa! Look at that…..Engagement! « AFGE COMM Squad Fri, 03 Feb 2012 21:07:41 +0000 http://themyndset.com/?p=6442#comment-2377 [...] And on the topic of Facebook engagement we thought we’d also share this infographic about the value of a Facebook fan from the Myndset Company. [...] [...] And on the topic of Facebook engagement we thought we’d also share this infographic about the value of a Facebook fan from the Myndset Company. [...]

]]> Comment on What is the value of a Facebook fan? by What is the value of a Facebook fan? | Thought leadership in branding and digital marketing | The Myndset by Minter Dial | Social media marketing | Scoop.it http://themyndset.com/2012/02/what-is-the-value-of-a-facebook-fan/#comment-2376 What is the value of a Facebook fan? | Thought leadership in branding and digital marketing | The Myndset by Minter Dial | Social media marketing | Scoop.it Fri, 03 Feb 2012 20:59:22 +0000 http://themyndset.com/?p=6442#comment-2376 [...] background-position: 50% 0px; background-color:#000766; background-repeat : repeat; } themyndset.com - Today, 12:58 [...] [...] background-position: 50% 0px; background-color:#000766; background-repeat : repeat; } themyndset.com – Today, 12:58 [...]

]]> Comment on What is the value of a Facebook fan? by 6 steps to understanding the REAL value of a Facebook fan http://themyndset.com/2012/02/what-is-the-value-of-a-facebook-fan/#comment-2374 6 steps to understanding the REAL value of a Facebook fan Fri, 03 Feb 2012 17:30:13 +0000 http://themyndset.com/?p=6442#comment-2374 [...] Source: http://themyndset.com/2012/02/what-is-the-value-of-a-facebook-fan/ [...] [...] Source: http://themyndset.com/2012/02/what-is-the-value-of-a-facebook-fan/ [...]

]]> Comment on What is the value of a Facebook fan? by What is the value of a Facebook fan? | Michael Litman http://themyndset.com/2012/02/what-is-the-value-of-a-facebook-fan/#comment-2371 What is the value of a Facebook fan? | Michael Litman Fri, 03 Feb 2012 16:45:42 +0000 http://themyndset.com/?p=6442#comment-2371 [...] What is the value of a Facebook fan? February 3rd, 2012 Posted by litmanlivecouk Tweet via themyndset.com [...] [...] What is the value of a Facebook fan? February 3rd, 2012 Posted by litmanlivecouk Tweet via themyndset.com [...]

]]> Comment on What is the value of a Facebook fan? by Minter Dial http://themyndset.com/2012/02/what-is-the-value-of-a-facebook-fan/#comment-2370 Minter Dial Fri, 03 Feb 2012 16:44:28 +0000 http://themyndset.com/?p=6442#comment-2370 Indeed, this is the next level, one might say, Joakim. The ability to link one single action to a dollar sale is unrealistic; and it's unlikely to hold true. With point 1, digital teams need to establish objectives and goals that make sense... Then applying multi channel funnel analytics can be layered on top of those goals. ... Makes me think of Ford Explorer's programme which was very tight and right in funneling prospects to the Facebook page, and then inciting them to come to the institutional site for a Build & Price... with greater level of engagement... some of which successfully led to sales. Indeed, this is the next level, one might say, Joakim. The ability to link one single action to a dollar sale is unrealistic; and it's unlikely to hold true. With point 1, digital teams need to establish objectives and goals that make sense… Then applying multi channel funnel analytics can be layered on top of those goals. …

Makes me think of Ford Explorer's programme which was very tight and right in funneling prospects to the Facebook page, and then inciting them to come to the institutional site for a Build & Price… with greater level of engagement… some of which successfully led to sales.

]]> Comment on What is the value of a Facebook fan? by Joakim Nilsson http://themyndset.com/2012/02/what-is-the-value-of-a-facebook-fan/#comment-2367 Joakim Nilsson Fri, 03 Feb 2012 10:35:23 +0000 http://themyndset.com/?p=6442#comment-2367 Good that we start to see infographics in this area that paints the true picture, as opposite to the recently popular "Fans are worth $XY". The next question is then how to attribute our actions to the actual sales, how to we find and measure the channels that assist leads? Throwing out tracking linka on all your lead gen links wont paint a good picture as it wont take into account that forum post where you resolved a problem... The future way of doing it is prob something like this 1) measure the relevance of your content/activities 2) use multi channel funnel web analytics software 3) attribute 1,2 to your hard sales numbers Just me thinking out loud again... Good that we start to see infographics in this area that paints the true picture, as opposite to the recently popular “Fans are worth $XY”.

The next question is then how to attribute our actions to the actual sales, how to we find and measure the channels that assist leads?

Throwing out tracking linka on all your lead gen links wont paint a good picture as it wont take into account that forum post where you resolved a problem…

The future way of doing it is prob something like this 1) measure the relevance of your content/activities 2) use multi channel funnel web analytics software 3) attribute 1,2 to your hard sales numbers

Just me thinking out loud again…

]]> Comment on Stakeholder or Shareholder value? What every CEO needs to do by What’s the big problem with building customer loyalty? | Thought leadership in branding and digital marketing | The Myndset by Minter Dial http://themyndset.com/2012/01/stakeholder-or-shareholder-value-what-every-ceo-needs-to-do/#comment-2353 What’s the big problem with building customer loyalty? | Thought leadership in branding and digital marketing | The Myndset by Minter Dial Thu, 02 Feb 2012 11:49:35 +0000 http://themyndset.com/?p=5986#comment-2353 [...] customer loyalty is synonymous with thinking long-term. And, therein lies the BIG problem. A CEO’s first port of call is, for all publicly traded companies, the quarterly earnings report. The [...] [...] customer loyalty is synonymous with thinking long-term. And, therein lies the BIG problem. A CEO’s first port of call is, for all publicly traded companies, the quarterly earnings report. The [...]

]]> Comment on Digital marketing best practice sharing by What’s the big problem with building customer loyalty? | Thought leadership in branding and digital marketing | The Myndset by Minter Dial http://themyndset.com/2012/01/digital-marketing-best-practice-sharing/#comment-2351 What’s the big problem with building customer loyalty? | Thought leadership in branding and digital marketing | The Myndset by Minter Dial Thu, 02 Feb 2012 11:25:52 +0000 http://themyndset.com/?p=6364#comment-2351 [...] problem with marketing in general, and even more so in digital marketing, is that customer loyalty is far from ingrained in the executive’s mindset. And there is good [...] [...] problem with marketing in general, and even more so in digital marketing, is that customer loyalty is far from ingrained in the executive’s mindset. And there is good [...]

]]> Comment on Making the switch: Where to find the money for your Digital Marketing Strategy? by Digital marketing best practice sharing | Thought leadership in branding and digital marketing | The Myndset by Minter Dial http://themyndset.com/2011/12/making-the-switch-where-to-find-the-money-for-your-digital-marketing-strategy/#comment-2343 Digital marketing best practice sharing | Thought leadership in branding and digital marketing | The Myndset by Minter Dial Tue, 31 Jan 2012 21:50:09 +0000 http://themyndset.com/?p=5962#comment-2343 [...] sharing of best practices in digital marketing is a whole other kettle of fish. When hearing about “the way I built a million fans on [...] [...] sharing of best practices in digital marketing is a whole other kettle of fish. When hearing about “the way I built a million fans on [...]

]]> Comment on What is Social Curation? The 3 key success factors by mLearning – Zitegeist and learning to love learning again | Thought leadership in branding and digital marketing | The Myndset by Minter Dial http://themyndset.com/2012/01/what-is-social-curation-3-key-success-factors-for-excellent/#comment-2342 mLearning – Zitegeist and learning to love learning again | Thought leadership in branding and digital marketing | The Myndset by Minter Dial Tue, 31 Jan 2012 21:46:34 +0000 http://themyndset.com/?p=6331#comment-2342 [...] of content that I need: Flipboard & Zite.  Call it the 1-2 punch.  Each is effectively a socially curated online magazine, that allows for a seamless navigation beween previously selected topics, with [...] [...] of content that I need: Flipboard & Zite.  Call it the 1-2 punch.  Each is effectively a socially curated online magazine, that allows for a seamless navigation beween previously selected topics, with [...]

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