Gender & cultural differences abound After having attended the International Women’s Forum 2011 in Deauville, where I spoke about Muscling up one’s eReputation with the dynamic Caroline Ghosn (Slideshare presentation available here), I was happy to hear about a released study that confirmed that women and men tend to use social media differently. The study, [...]
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Interesting Site: EthicalDeal (Groupon goes Green)
Group buying with a purpose For this week, I thought I would point out a fairly new initiative that is a twist on Groupon. It is group buying with an ethical flavor: ethicalDeal. As the site explains, ethicalDeal helps you discover the best green stuff to do, see and buy in your city, at exclusive discounts, through [...]
The Grey Matter(s) – Managing Diversity and Grey Hairs (part 2 of 3)
A touch of grey (hair) proud of your greys? Companies talk a lot about bringing “diversity” into their organization. But, for all their stated desires, the fact of the matter is that it is easier said than done. Introducing or increasing diversity (be it more women, different ethnicities, people with disabilities, and those with grey hair) into [...]
FEVAD President Francois Momboisse – eCommerce in France
Attended a most interesting INSEAD breakfast presentation last week by François Momboisse, President since 2002 of the FEVAD (the association covering eCommerce and distance selling in France). François is also head of international digital operations for the FNAC (a leading retailer of high tech and cultural goods). Herewith a little state of the e-business in France.
How the Internet is Revolutionizing Business Everywhere
Taking a step back recently, I tried to think of all the industries that have been radically transformed by the tsunami of the Internet. Internet has a way of altering the way of the land in many different ways because, fundamentally, it changes the way we all communicate. The immediacy, mobility and multiway channels of [...]
Sir James Dyson Airblade: Favourite Hair Dryer Status
As you travel around and visit the various public toilets, you tend to come across an ever growing array of hand dryers. Nothwithstanding the different ecological benefits, which obviously vary between units, some hand dryers are more effective and sleek than others. Not that I have seen any list of top ranked hand dryers, although [...]
Is there Good News in the Swine Flu?
Swine Flu: Some bad news, some profiteers, and perhaps some good new habits! As the world awaits for the onslaught of the swine flu [porcine flu, aka A(H1N1)], there are going to be evident winners and losers. The losers? Basically all of us: consumers, society at large and business (especially with poor cash flow), [...]
Frightful packaging waste with Canon printer ink cartridges
There are a number of marketing concepts which capture the consumer with a proprietary and branded system that requires regular replenishment of equally proprietary and costly refills. There are two “handcuff” systems with which I am confronted on a regular basis: my Gillette Mach 3 razor and my bluetooth Canon printer. In both cases, the [...]
The Green Revolution(s) – Gre(at)en Article by Thomas L Friedman
I particularly enjoyed Thomas Friedman’s editorial in the New York Times (or International Herald Tribune) of June 25, 2009, entitled “The Green Revolution(s)”. For those of you are still not inclined to believe in the need to reduce man-made pollution and join the ecological bandwagon, here is a well written exposé on why we should [...]
Starbucks opens eco-store, 50th in France
Starbucks France celebrated last week (July 1st) the opening of its 50th store in the country, with all the Starbucks high brass in attendance. Located in the Disney Village at Disneyland outside of Paris, this store is the first “eco-responsible” Starbucks outside of Seattle, where they have already opened two such eco-concept stores. The concept [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
