Marketer’s delight: Ads that surprise While watching television (the film Hurt Locker and #RWC11) this weekend on my trip to Liverpool (UK), I was delighted by two sets of ads. Not very often that happens, so I thought I would share the experience. This is proof that there is still room for great storytelling and [...]
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The dope on Twitter at the Women’s World Cup – a new world record
Women’s World Cup – a showcase event I, like 13.5 million other viewers in the US*, was scotched to the television watching en famille the Women’s World Cup final between the US and Japan this past Sunday. It was a game that — for many of us, I do not doubt — seemed to have [...]
Tweet Tweet : The pulse of the game. You pheel the Phillies!
Reading up on the Philadelphia Phillies series against the SF Giants, I came across the Major League Baseball’s “twitter meter,” an absolutely stunning way to follow the game (via the twitter stream) and to encourage audience participation. The Phillies won on the field and the fans won in the tweeternometer. There are a number of take-aways for business…
Isner v Mahut 92-91
At first brush, you would be excused into wondering if the title of this blog post referred to a basketball match between two lesser well known colleges. Or you might even think it was a court case that occurred in the 1990s? However, I am referring to the result of the first round match at [...]
V for Victory or V for V Painful? Obama and Michelle see things differently….
This photograph from the UK’s Guardian newspaper (17 Sept 2009) caught my attention initially for the curious position, in the foreground, of the unfortunate person on the receiving end of a flip in a judo exhibition. Then I zeroed in on President Obama and Michelle Obama’s expressions, framed between the outstretched legs. The photo is [...]
Mystery solved: Swing your arms to save energy!
A recent study by team of three biomedical researchers from the USA and Holland (headed by Steven Collins at the University of Michigan) has, according to all the newspaper articles I ran across, solved the “burning mystery” why people tend to swing their arms asynchronously with their legs while walking. Apparently, these researchers have managed [...]
Did you ever consider…
Below is a collection of random thoughts. Some are my own, others come from various emails in circulation. Scroll down and peruse. And if you feel so inclined, add to the fray! Have you ever considered why it is that we write Anno Domini (A.D.) in Latin for the “modern era” and when it comes [...]
QYPE – A worldly social media site to search for things to do and see
If you are searching for a good site to figure out where to go or what to do in any number of cities around the world, you might want to try QYPE.CO.UK. Based out of Hamburg, Germany, this social site offers a vast range of services well beyond just where to eat (restaurants) and drink. [...]
Great Values in Hockey…even when it is professional
Don’t you find that too many professional sports smack of too much money & poor values? Below is an email that has been circulating since the end of last year. It is a great story, with a “mostly true” rating from Snopes. The event occurred November 23, 2008. It was first posted on this NHL [...]
Cricket as Life – Howzat for a Philosophy
Cricket as Life – A philosophy to follow Considering the space that sports has taken in my life, I can hardly help thinking that sports are, at the same time, a part of my life as well as a microcosm of life itself. I have written on several occasions in the past on how one [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
