Getting “social” is not — or should no longer be — new news for any self-respecting marketing team. These days, social media is pretty much an ongoing topic at any company café or water cooler, even if the absolute marketing dollars remain paltry for the vast majority of brands (social media represented just 4% of [...]
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Instagram: mobile, social and rich (media). Why the Facebook deal makes sense.
The number of eyebrows raised by the $1 billion price tag paid by Facebook for Instagram is perhaps as much a surprise as the price itself. The common refrain is ”What on earth are Facebook thinking, paying so much for a tiny company without any revenues {or profits}?” It seems that the majority of [...]
Who owns your Twitter bio at work?
Whose tweet is it, anyway? In December 2011, I wrote up the saga about Noah Kravitz (see the original post “Social Media Ownership” here) and the issue of who owns your social media profile while you are working for and/or representing a company or brand. It is a tricky question. In this case, Noah had built [...]
Social Media Marketing Nuances – Making a difference across platforms
As brands get hip to social media, I have seen a few organizations take the inevitable shortcuts. These shortcuts can include outsourcing community management (at a more radical level), ignoring the weekend, moderating unwanted comments, or simply not engaging in a conversation. It can also mean trying to automate the community relationship across the multiple [...]
MDE28: Sean Keyes, CMO and co-founder of Avalanshare
A new service to give value to digital sharing Minter Dialogue Radio Show number #28. This interview is with Sean Keyes, CMO and co-owner of Avalanshare. AvalanShare is an interesting start-up that helps brands value and encourage sharing. It’s a social media tool whose purpose is to turn existing clients into “vocal” supporters, rewarding them [...]
Examples of Social Networks hijacked by users around the world
I attended the Netexplo 2012 Forum last week at the UNESCO (in Paris). It was a great event, honoring ten laureates for some exceptional projects (ProPublica, Word Lens, Blindspot…). We also heard from three international speakers, Rishi Khiani (CEO Times Internet, Times of India), Sergio Dávila (Exec Editor at Folha de S. Paolo) and Amadou Mahtar Ba [...]
MDE21: Interview with Lukas Maixner, co-founder of SocialBakers
Lukas Maixner is co-founder of Socialbakers.com, the world’s largest Facebook statistics portal, and quickly gaining prominence for tracking the other major social media sites. Based out of Prague, Lukas is in charge of Socialbakers’ Professional Services Unit called Candytech, a digital media agency who can be one of only a few in the world that [...]
How can your brand use Pinterest effectively?
Pinterest, a pinboard for the visually inspired First, what is Pinterest? I think this image says it all: Pinterest is a huge success (at least in North America). While a picture can say a 1,000 words, a little text doesn’t hurt (especially for #tagging)! There are scores of infographics on Pinterest, a telling testament to [...]
6 valuable tips on how to manage your daily digital inbox
Keeping the discipline to clean your digital inbox Don’t you sometimes feel overwhelmed by the number of messages with which you have to deal? The challenge is that, as fast as you might curtail, prune or cut off incoming media, it seems that new ones sprout up all over the place. It requires regular discipline [...]
Who’s on first? Is client centric truly desirable?
Is your team on board with your client centric strategy? Who’s on first? I love this old line from Abbott & Costello (see the absolutely hilarious 1945 video below) and made famous around the world by Tom Hank in Forest Gump. As businesses struggle to figure out which end is up in the topsy turvy, [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
