A new research study from SNCR says that spending on conversational marketing will outstrip traditional marketing by 2012. Commissioned by New Communications Review (SNCR, run by Jen McClure), and Joe Jaffe, the study shows some interesting figures and projections from 260 respondents (and I quote): * 70% are currently spending 2.5% or less of their [...]
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Strikes in Paris, Blogger & Yankees
With a transport strike in Paris now underway, a breakdown with Blogger today (although it wasn’t exactly a strike, it almost felt like it) and the general strikeout by the Yankees (and maybe soon the Red Sox in the ALCS), it seems that strikes are in the air. And it doesn’t stop there. A quick [...]
Word consumption & the power of silence
Saving Private Time We consume words with our most precious resource: time. As such, we should be entirely watchful in its expenditure. Are you not tired of the deluge of words that gush out of some people’s mouths? Between formalities, small talk and thoughtlessness, a day can be spent in the total absence of substance. [...]
News media being remodeled…as we speak
The two-second news spot? As if the 24-second spot weren’t condensed enough (thanks CNN), we now seem to be moving into nano-news era. On top of that, via services such as blogs, Twitter, wikipedia and others, the proliferation of news services and sources seems to be accelerating. And, the reliability is being hurt in equal [...]
Lost work hours from Facebook alone?
The BBC reports yesterday from the ongoing BA (British Association) Festival of Science at York University conference that Facebook is estimated to cause 130 million pounds PER DAY in lost productivity. Naturally, after one considers the lost productivity of phone calls and emails, it is only likely that one would analyze the lost productivity of [...]
Flight Simulator on Google Earth …
There are many things that keep amazing me (and perhaps you, too) on the Web. Google and Facebook are paving new and surprising ways, as in embedding little “surprises” that reward curiosity and surely spark viral discussion. The bonus, in the case of Google Earth, is that the surprise is true original content — divinely [...]
College courses on Facebook!
Stanford University is now offering a course in how to use Facebook… specifically on “application deployment.” Stanford Course. Got to love that spunk (way to snake the fame from Harvard, from whence came the founders)! How quick are business schools getting up to speed? Stanford is clearly paving the way in terms of “getting” new [...]
News on the [twitter] fly
Well, just as time is money, getting the news out there first is gold (at least for news media). I was fascinated by the time line on the breaking of the news about the death of US House of Representative from Washington, Jennifer Dunn. As you can read in this Seattle PI Blog, Live on [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
