Few would quibble with the notion that change is in the air. This year, with heads of state/parliamentary elections in over 60 countries, we can expect many incumbent governments to change (witness the most recent cases of France and Greece…). Last year, we also saw a slew of non-democratic changes of heads of state in the [...]
Archive | Social Media
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Social media theatre in New York
I thought this street advertising for Godspell at Circle in the Square theatre on Broadway (NY) was brilliant. Clearly, this is one socially savvy Broadway theatre (and/or it has a good agency behind it). The play has a full (dare I say heavenly) battery of social media pages and accounts, including Facebook, Twitter and Youtube. Anyway, [...]
Social Media Conversion – Why converting from one platform to another will become a major headache
In my former life at L’Oreal, in the professional products division (selling professional products to hairdressers), we used to spend a lot of time trying to convert a hairdressing salon from one hair color range to another. When a color was well entrenched in the salon, all the stylists were confident with their formulae and [...]
Raising your Digital IQ – Why it’s important for all the C-suite
It is my belief that a company’s Digital IQ – the way it integrates and leverages digital technology to service the business needs – will be a key driver and competitive advantage over the next decade. A 2012 Price Waterhouse Cooper report suggests that “… excellence in IT has not been commoditized and is still differentiating [...]
Is social media right for customer service – The right fit for you?
There are now a good number of brands that have identified social media as a channel for customer service (Best Buy, Starbucks, Dell, Zappos to name a few). First, there was the automation trend. Then there was the outsourcing boom. Now there is the social media channel. It seems, however, that most companies still [...]
In defense of brand blogging – in need of some trust?
USA Today recently wrote up an article about the end of corporate blogging. Refering to a study done by U Mass (Dartmouth) done earlier this year, it said that “…the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies listed by Inc. magazine. [...]
Social Media and the Women’s Forum – The relevance of social media at events
I was recently asked by the Women’s Forum to write about the relevance of using social media for their Forum event. Certainly, events and social media are a terrific match. And, for an event that is, by definition, women-centric, social media has even more sense. For brands, I believe that events are an extremely important [...]
Foursquare case study at Crowne Plaza – how to make geolocalization work for digital marketers
Have you noticed of late the precipitous falloff of activity on Foursquare? If you are a user, I’m going to guess that you — like me — have taken the finger off the Foursquare pedal ever since they altered the scoring system. The race for first position has totally lost its appeal — even for [...]
Women in social media – Why she makes business sense
Every day, it seems that a new social media site is being born. I don’t think that is an exaggeration. So, how to make head or tails of each of them? Sifting through the social media jungle If I were a venture capitalist or perhaps even an investment banker (and I did work at DLJ [...]
The Double Browser – Why we definitely need two browsers
Why we need two browsers on every computer This is a post especially for those of you who have two accounts on any social media platform, but it actually applies to anytime you have two different accounts on the same service. Here are examples of cases why this post may speak to you: you have two [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
