My friend Yael Rozencwajg (Yopps) and I created this infographic to explain what is and wherein lies the value of a Facebook fan. The short story is that there is no way to place a single value on a fan. The answer is that “it depends.” Not only are some fans worth more than others, [...]
Tablet Reading: Making Digital Media A Beautiful Experience Sometimes the aha moment comes in mysterious ways. But this weekend, it dawned on me: I actually prefer to read on my iPad than on my computer, and probably more than a regular book if you take my pulse count. The reason: well curated content via a [...]
A healthy social media regime via Curation It seems certain that Social Curation is one of next big waves of the social web. As the title of Clay Johnson’s 2011 book “Information Diet” suggests, we need to get on the information fitness program and social curation is a very apt solution. So, what exactly is [...]
Time to reflect I recently saw the new Scorsese film, Hugo. While I didn’t like the film particularly (see the review here), time is certainly a central tenet of the film. Clocks abound. Hugo keeps winding {us} up the clocks… and Scorsese keeps winding us back in time. Time is precious. Our souvenirs, too. People [...]
You are your ( social ) network The case of Noah Kravitz has hit front page and, rightly so. If you haven’t heard about it, you should read this article in the New York Times. In short, Noah Kravitz is being sued for damages – to the tune of $340,000 — by his former employer, PhoneDog [...]
Money … and time With people running around trying to eke out an extra ounce of productivity in every breathing minute of the day, I often hear people say “I don’t have the budget for digital, yet…” It is a most common refrain. Much like the statement (dare I say, cop out), “I don’t have [...]
Oyé Oyé: managers listen up In the 16 years that I worked in the professional salon business around the world for L’Oreal (Redken, Kerastase…), I met a great number of extraordinary men and women who are hairdressers, several of whom I still count as close friends. Social beings by definition, the best hairdressers have a [...]
Two Nil (aka 2-0) as opposed to 2.0? I frequently hear the term Digital Marketing team. It makes me think that there is still an us versus them kind of mentality inside companies, where management is still not sure who should be responsible for “digital.” It is still the case in certain media companies as [...]
Everyone’s talking about it! So, why not to jump into digital media marketing? As much as there is all this hype about businesses getting into social media, there are still a vast majority of companies that have not made the step – and that’s perfectly normal if you consider that a majority of [especially smaller] [...]
Digital Marketing by the Pols I made a presentation a couple of weeks ago at Hotel Napoleon, at the Conference entitled “Innovation Napoleon.” This conference, at which I have made a number of presentations, unites a heterogenous crowd around digital and innovation topics. Usually, there is anywhere up to 100 people in attendance. At this [...]
