2nd September, 2010 - Posted by Minter Dial - No Comments
Hopefully, you been paying attention to the ever growing trend of location based social media networks. There are many vying for our attention–albeit all again heavily weighted to the North American market. Gowalla (3 million), MyTown from Booyah (3 million and, as yet, only available on the iphone), Loopt (4 million) and, my personal favorite » Read More
25th July, 2010 - Posted by Minter Dial - 1 Comment
Have you not heard of Johnnie Boden? Talk about turning your life into a brand! I am impressed with the UK clothing retailer Boden (not to be mixed up with Boden, the store fixtures retailer). Johnnie Boden, a failed banker-turned-teacher, launched a men’s clothing business in 1991 and created a company, based entirely on his persona » Read More
20th July, 2010 - Posted by Minter Dial - 1 Comment
This is surely not one of the most top-of-mind topics for many people on Facebook; but, after I read yesterday’s Herald Tribune/NY Times article, entitled “Facebook and its users grapple with memorials and persistent ghosts,” I thought again and believe the topic needs airing. I include 4 action points. Read More
16th July, 2010 - Posted by Minter Dial - 5 Comments
(Update July 28) With the massive leak of over 91,000 documents from the US Army operations in Afghanistan to wikileaks, the notions of security, confidentiality, privacy and piracy have hit the front pages of mass media around the world. The role of the internet and the oversight of governments on issues of privacy, in particular, is » Read More
4th July, 2010 - Posted by Minter Dial - 7 Comments
The calamity of the Gulf of Mexico does not need one more person (me) to harangue BP. They are surely paying the BIG price as it is. But, in terms of crisis management, I do not believe the history books or case studies will be particularly kind to BP. In several respects, BP is a » Read More
10th June, 2010 - Posted by Minter Dial - 5 Comments
The world of the Internet seems to be having a face-off with the concepts of privacy and anonymity. Google is under criminal investigation for its streetview data on GoogleMaps (BBC News). Wikileaks is under siege since one of its anonymous sources, a certain ‘rogue’ Bradley Manning (a 22-year-old who had just broken up with his » Read More
28th May, 2010 - Posted by Minter Dial - 7 Comments
“Branding gets personal” is the tagline behind The Myndset. A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. The starting point for “Branding Gets Personal” is an obsession with being client centred. In this post, I discuss how we must evolve the marketing mission past the traditional product-oriented 4P’s to encompass a more engaging and experiential marketing, entitled the 5E’s. Read More
20th May, 2010 - Posted by Minter Dial - 2 Comments
6TUWXFXHEFY2 How do I claim a blog on Technorati? If you are an English-language blogger and this question means nothing to you, then I suggest you hightail it over to Technorati to learn about the site and get your blog claimed and ranked on Technorati, the central nervous system of blog cataloguing. What is Technorati? It is » Read More
5th May, 2010 - Posted by Minter Dial - No Comments
I tweeted recently about the state of the Twitter business as far as Heads of State were concerned. With the arrival of new kid on the block, Hugo Chavez (you rebel, you) and the upcoming general election in the UK, I feel that the topic is hot! As of today, below is the hit parade ranked » Read More
19th April, 2010 - Posted by Minter Dial - 3 Comments
Following on the heels of the post “Why NOT join Facebook” which I posted on slideshare a week ago, I have created its antidote, “Top 5 reasons why businesses should use Facebook.” Using the same style, it is posted only as a static presentation as opposed to the animated one with music which I use in » Read More
9th April, 2010 - Posted by Minter Dial - 4 Comments
I recently put this presentation up on slideshare, entitled the “Top 6 Reasons Why NOT to Join Facebook.” Thought I’d post it here too. The original presentation (in Keynotes) comes with some fun animations and is set to a song I co-wrote with an old-friend Stephanie Singer, many moons ago, entitled, “Convinced Man”… featuring » Read More
22nd February, 2010 - Posted by Minter Dial - 3 Comments
After a power meeting with Justin Kirby, founder of Yooster (a word-of-mouth opinion poll) and author of Connected Marketing, I thought it worthwhile to comment on two of Justin’s key mantras: 1/ “Social media is a misnomer.” Social media (“SM”) sites such as Twitter or Facebook are technologies where people come to deposit content. Such sites » Read More
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