Following only a couple days after posting a comment on old-fashioned marketing (starting with your ABCs), I came across an article in the Daily Telegraph (Tuesday May 22, page 29) entitled “Is your name to blame for your life?” The article featured an online study of 15,000 readers, declaratively, showing that their lives were indeed [...]
Archive | Politics
RSS feed for this sectionNYC Presidential Race (courtesy Freakonomics)
I found refreshing, as a pseudo New Yorker, this blog by Freakonomics duo, Levitt & Dubner, on the possibility of having three of the US Presidential candidates coming from New York: H Clinton (D), Giuliani (R) and Bloomberg (Independent)…! When you know that NY or New England historically speaking isn’t good at producing Presidents, it [...]

Paying taxes in France
After attending a briefing meeting by KPMG on how to pay French taxes (we are getting close to tax day here), I found a few items worthy of note. Unlike most [modern] countries, there is no salary with-holding (by the employer) for taxes. Just for social security — proof of the importance of the social [...]
Lessons from French Elections for USA
Ok, the old news is that UMP candidate Nicolas Sarkozy has won the 2007 French Presidential elections. Argue what you will about the benefit of one or other candidate, the campaign and its results seem to carry several good messages that the American electorate would do well to heed. 1. Turn up to vote. 86% [...]
Spending on US political campaigns
Until recently, I wasn’t aware that US presidential candidates were only allowed to accept $2,300 from a single individual in the primaries and another $2,300 for the presidential campaign. The only exception is the candidate him/herself who is allowed to invest as much as he/she wants. A candidate such as Michael Bloomberg therefore has a [...]
Educating the children on democracy
I must say that my wife, Yendi, has taken the elections as a great opportunity to “teach” the children (Oscar 10 and Alexandra 7) the interest of the right to vote. Without bias, we have asked them to judge the candidate’s pamphlets (inevitably a visual assessment) as well as to go through the Le Monde [...]
French Presidential Elections: Greater use of the internet in the political debate
In these French elections, as an American, I do not vote. Nonetheless, I must applaud several internet-based initiatives, enabling voters to evaluate which candidate best corresponds to one’s own opinions via a series of questions. The computer simulation then spits out an answer. There are four internet quizzes that I took and would like to [...]
European competitivity, French competitivity
We are 24 hours away from the French elections and I feel compelled to add a new comment. I read an article by Cyrille Lachevre entitled “La faiblesse de la compétitivité française,” in the Figaro on April 12, 2007. Other European countries are making strides to compete more effectively. The article referred to the Swedish [...]
Irony of names
Have you ever read John Train’s “Most Remarkable Book of [Real People's] Names”? Most recommendable. You will find that a married couple was called Doctor and Doctor Doctor. Then to list but a few of the enormously weird names out there:Gaston J. Feeblebunny,Mary Louse Pantzaroff of Huron Country, OhioDr. E. Z. Filler, Dentist, Roslyn Heights, [...]
Stock markets : Tokyo vs NYSE
The Figaro newspaper on 20 March published a thorough audit of France. Very interesting if only that it doesn’t seem to scream out what is needed to change around the situation (stagnant growth, etc.). While reading the audit, I came across stats on various stock markets. Two notable facts were illustrated (source FIBV, Euronext): in [...]
Search The Myndset
Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.








