This interview with Jennifer Preston, Social Media Editor at the New York Times, was conducted by my good friend, Olivier Cimelière, who translated and posted it on his fabulous blog Le Blog du Communicant 2.0. You can find the French version article here: “Journalistes osez les reseaux sociaux.” I benefited from the V.O. version and [...]
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How to make an engaging post: greatest lessons learned from the Obama campaign
Old School Comms For those of us brought up in the old school of “Communications”, we tended to consider a communication tantamount to a broadcast. ”Get that message out there!” I can hear the echo of some old bosses. On top of that, we had to manage (dominate) the message from A to Z. Old [...]
Picking apart a Facebook page: some key tips and throwaways
In my ongoing analysis of the Presidential campaigns, I thought I might stop and look at the Facebook page layouts that Romney and Obama had. Some good and bad points, in my opinion. Whether I am right or wrong, the major point of this post we must all develop a social media critical eye. Here [...]
Do you know what your friends say about you… really?
You are your network With most of these social media networks, you can scope out who knows who with great ease. When you are on Facebook, it’s awfully fun (scary?) to see whom among your friends knows each other. But, on a whole other level, I think it’s a different ball game when you can [...]
What can brands learn from the 2012 US Presidential Elections – Obama, Romney or USA?
In search of sense (not cents) After living through the most expensive Presidential campaign in the history of the world (not just the US), one has to scratch one’s head about the state of the democratic process. A whopping $1.057 billion was spent on ad campaigns (out of more than $1.2 billion raised) by the two candidates. The [...]
America: new market research needed!
Too tight to call? According to all the pre-Election media hype and poll results, the presidential elections in the US were “too tight to call” right up until the last minute. Yet, the final score in terms of electoral votes was a gaping 332 (62%) for President Obama to 206 (38%) for Mitt Romney. The margin [...]
Guest Post on Brian Solis’ blog: The Age of Transparency (in France)
For those of you not on my mailing list (please do sign up here if you enjoy my blog’s content), I recently had a guest article published on Brian Solis’ blog.* This article, which analyzes the digital campaigns of the two finalist candidates for the French presidential elections of 2012, Nicolas Sarkozy and François Hollande, was [...]
The Olympics XXX – social if not sexy
Aside from the grand opening and closing shows, the resounding success of the whole event and overall excitement, the 2012 London Olympics were marked by three stand-out phenomena that all speak to an opening up of the world. Most notably, it was the first time that women from each country competed. Even if, for some, [...]
What does the Fortune Global 500 listing say about your country?
I read over the latest Fortune Global 500, released July 23, 2012, and wondered how people tend to read this issue. Presumably, CEOs take immense pride by being part of this list. But, for you and me and other regular Joe’s and Jane’s, what is your takeaway when you see the Fortune Global 500 listing? I tend [...]
The three biggest excuses not to get it done and what to do about it!
As I travel around the world and work in different organizations, I see women and men trying to get to grips with the trifecta of problems (aka excuses) as to why business is not going as well as they would like: no time no resources no luck Ok, perhaps, that’s a little provocative and certainly [...]
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Influence Measurement
Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
