Few would quibble with the notion that change is in the air. This year, with heads of state/parliamentary elections in over 60 countries, we can expect many incumbent governments to change (witness the most recent cases of France and Greece…). Last year, we also saw a slew of non-democratic changes of heads of state in the [...]
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Politics and the web: Choosing the right digital media strategy
Digital Marketing by the Pols I made a presentation a couple of weeks ago at Hotel Napoleon, at the Conference entitled “Innovation Napoleon.” This conference, at which I have made a number of presentations, unites a heterogenous crowd around digital and innovation topics. Usually, there is anywhere up to 100 people in attendance. At this [...]
Digital Marketing Insights for Brands from political parties
To be personal, standard bearer and/or institutional in digital media? If you are interested in digital marketing, it is hard not to take interest in what has been happening in the political spheres around the world online. Politicians and political parties face major strategic challenges as they head into 2012 when there are some 28 [...]
Social Media and Politics: A roadmap for the 2012 elections and brands
2012: The year of seismic elections Next year is the year of presidential elections in a vast array of countries, with particularly high profile elections in US, France, Russia, India, Turkey and China. Moreover, arguably as important from a geo-political standpoint, there are the inaugural and/or still-to-be-fixed elections in hot spots like Egypt, Tunisia, Angola, [...]
How free is free? The limits of free press
Front Page News? I was quite stunned to see this morning the front cover of two (of the three) main “free” daily papers — that are distributed to commuters throughout France — where both publications this morning carried EXACTLY the same over-page H&M advertisement. Good for H&M? That said, I wonder to what extent each [...]
Access to FREE wifi – A right, a mystery or an elusive concept?
The Internet of Everything Wireless Fidelity (wifi) a standard? Is free access to wifi something that we should all expect in the future? I personally believe so, not that I completely understand all the technical ramifications and costs. Specifically, is wifi something that will need to be upgraded regularly, like USB or 3G? Or is [...]
News flash – Twitter is Social MEDIA : Obama says Osama’s dead
BREAKING NEWS MayDay, MayDay: I interrupt this fine Monday morning to bring you breaking news: Twitter is the best & fastest way to get the news. Twitter is not just social, it is media. I learned about the death of Osama Bin Laden this morning in my Twitter stream. Apparently, this was the same experience [...]
Twitter NHL: New Highs Looming … in France?
The hockey stick effect We have all seen and/or read about tipping points and hockey stick curves. Digital media seems to be full of them. None seem more powerful than the one below: the rise in awareness of Twitter in the US 2008-2010. Perhaps inspired by the beginning of the NHL playoffs (go Flyers!), I [...]
Surprising facts about the fastest growing countries on Facebook last week
An Unvieling of Facebook’s Growth Not that we need to keep weekly tabs on the meteroic rise of Facebook, but there was something a little curious about the statistics that were published (thanks to CheckFacebook) about the fastest growing Facebook countries last week (week of April 18, 2011). I noticed two things in particular. What [...]
MDE #11: François Pétavy, CEO Of Eyeka – Co-creation & crowdsourcing for brands
I had the chance to meet François Pétavy, a fellow INSEAD alum, who is CEO of Eyeka, a successful French start-up providing a co-creation and crowdsourcing platform for brands around the world. Eyeka manages a community of over 140,000 creative consumers who participate and co-create with brands on a wide array of briefs that focus [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
