Minter Dialogue #50 This interview is with Giles Palmer, CEO and founder of BrandWatch, an UK-based social media monitoring company that has been around since 2007. Giles is at the heart of mining and understanding text, which remains a hot and rather difficult, if not disputed area in the world of social media marketing. You’ll [...]
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Interview with Jeremy Waite, head of Social Strategy for Adobe EMEA cc @jeremywaite
Minter Dialogue #49 This interview is with Jeremy Waite (@JeremyWaite), who is in charge of Social Strategy Consulting at Adobe EMEA. With a strong operational background and practice in building and implementing social media strategy, Jeremy is also great fun. To wit, he is proud to have been a giraffe keeper! A man of influence, [...]
Podcasts – Why and how you should get to listening to some podcasts as part of your daily digital regime
Podcasts have evolved from a trendy buzz word into a more mature phase, where you can now find some admirable longstanding podcasts that have withstood the test of time. That said, the podcast as a medium remains somewhat marginal in terms of mainstream consumption. I catalogued the number of podcasts out there before, in an [...]
Interview with @BrianSolis on the Inescapable Digital Transformation
Minter Dialogue #48 This interview is with Brian Solis, author of Engage!, The End of Business as Usual as well as the marvelous Conversation Prism (right, and now in its third version). In this podcast, recorded in Paris ahead of the Innovation Napoleon conference I am hosting with Brian, we discuss a wide range of topics [...]
MDE46: Scott Weitz, CEO and founder of Driver Digital, for video content distribution
Minter Dialogue #46 This interview is with Scott Weitz, founder and CEO of Driver Digital, specialized in driving viewers and interaction with video media across all measure of platforms. Previously, Scott founded Driver Media with my long-time friend from university, JD Williams. We all know that video is a hot commodity online. Great video is hotter [...]
MDE47: Kathleen Mitchell, VP EMEA for Stella and Dot Jewelry Direct Sales
Minter Dialogue #47 This interview is with Kathleen (Gillin) Mitchell, a former colleague from my L’Oreal days and now head of EMEA for Stella and Dot, an innovative company, founded by Jessica Herrin, that is built on a direct sales model merged with social and eCommerce. Recognized as one of Inc 500’s fastest growing companies, Stella [...]
MDE45: Interview with @Odile_Roujol, SVP Brand and Communications at Orange France
Minter Dialogue #45 This interview is with Odile Roujol, a friend and ex-colleague from my days at L’Oreal and now SVP, in charge of Brand and Communications for the French telco giant, Orange. Being the delivery mechanism across all our screens, it’s a fascinating world, making Orange far upstream compared to most brands. Orange France [...]
MDE44: @AmySchlein, CubeYou for deeper Facebook marketing
Minter Dialogue #44 This interview is with Amy Schlein, whom I met at Le Web 2012 in Paris. Amy is Marketing Director at CubeYou, an innovative platform that allows marketers to mine and analyze data inside Facebook, well beyond the basic Facebook Insights. Anyone who wants to use Facebook as a serious marketing tool needs [...]
MDE43: Delphine Robiot, ex Tommy.com, talking eCommerce tips and tricks
Minter Dialogue #43 This interview is with Delphine Robiot, a bona fide expert in eCommerce. Delphine has more than a ten-year track record in eCommerce, having been in charge of Tommy Hilfiger’s eCommerce store, Tommy.com, across Europe as well as her running her own pure player start-up, Plantes et Jardins. For anyone interested in eCommerce, [...]
MDE42: Marc Rougier @marcfuseki – CEO and founder of Scoop.it, curation and content marketing platform
Minter Dialogue #42 This interview, recorded at Le Web 2012, is with Marc Rougier, a past participant on my French podcast (hear the French interview of Marc from April 2011). Marc is founder and CEO of Scoop.it, one of the darlings in the curation space, helping individuals, brands and businesses to edit and share content [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
