In my former life at L’Oreal, in the professional products division (selling professional products to hairdressers), we used to spend a lot of time trying to convert a hairdressing salon from one hair color range to another. When a color was well entrenched in the salon, all the stylists were confident with their formulae and [...]
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MDE27: Brian Platz, founder Silkroad Point: gauging employee influence
At this year’s Netexplo Forum*, Silkroad Point was given one of the top 10 new tech awards. Presented by Brian Platz, founder and COO, the Silkroad Point was a project that created quite a stir in Paris (the forum is hosted at the UNESCO HQ). In the fifth and last of this podcast interview series, [...]
MDE26: Erika Anderson, CEO and founder of H2020, in search of good water!
I attended the Netexplo Forum 2012 on March 15-16, held at the splendid UNESCO headquarters, in Paris. Netexplo* is an observatory of new tech trends around the world, with which I have been associated for the last couple of years. There were ten award winners highlighted at the event, each coming from the four corners [...]
MDE25: Joe Salesky, founder of Freemonee, winner at the #Netexplo 2012 Forum
I attended Netexplo* 2012, held at the UNESCO headquarters in Paris March 15-16. During the two days, ten new tech projects around the world were awarded a Netexplo prize. I was lucky enough to grab a few of the award winners — including Joe Salesky, Chief Strategy Officer and co-founder of Freemonee – for a podcast interview. [...]
Examples of Social Networks hijacked by users around the world
I attended the Netexplo 2012 Forum last week at the UNESCO (in Paris). It was a great event, honoring ten laureates for some exceptional projects (ProPublica, Word Lens, Blindspot…). We also heard from three international speakers, Rishi Khiani (CEO Times Internet, Times of India), Sergio Dávila (Exec Editor at Folha de S. Paolo) and Amadou Mahtar Ba [...]
MDE24: Tracy Weber, Pulitzer Prize winner, ProPublica Award winner at Netexplo
At the Netexplo Forum* 2012 (March 15-16), held at the magnificent UNESCO headquarters, in Paris, ten new tech initiatives were recognized with a Netexplo Award. One of the ten award winners was ProPublica - Dollars for Docs, “investigative journalism in the public interest.” Tracy Weber and Charles Ornstein (pictured below) were on both on hand to receive the [...]
MDE23: Interview with Word Lens founder, Otavio Good at Netexplo
An interview with Word Lens founder, Otavio Good, award winner at the Netexplo Forum 2012, on March 15-16, held at the UNESCO headquarters in Paris. Netexplo is an observatory of new tech trends around the world, with which I have been associated for the last couple of years. There were ten award winners highlighted at [...]
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RTBot – A spammy new search engine… Warning: stay away!
The latest form of spam Recently, I was contacted directly by someone announcing that I should check out RTBot (Real Time Bot) a new search engine, dare I say, yet another. So I checked it out. The RTBot search engine promises Real-Time information, where you can enter a topic title and “instantly” get related digital contents [...]
Where is the value added in an eCommerce site?
With some 500,000 eCommerce sites in the US and presumably over double that in Europe (considering that each country has to have its own language and that France alone has over 100,000), eCommerce is hitting the big time. If you take the USA and Europe combined, eCommerce registered slightly over 350 billion euros in revenues [...]
Gmail Send Later – a nifty new extension
I just discovered a new extension for gmail called “Right Inbox.” Ironically, the first feature available, “send later,” might be more aptly called the ‘right outbox,’ but the idea is to have your mail land in the destination inbox at the right time. A potentially valuable tool for international digital marketers The feature to [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
