It’s Good to Talk? An old British Telecom (BT) saying that’s not applicable for Eurostar … or any public transportation for that matter. Having recently done a couple of round trips on the Eurostar I have made a few survey-of-one conclusions about the need for a standard of etiquette for cell phone usage on trains. [...]
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Human Touch and the anti-Facebook trend
Will a robot ever have the human touch? As I wrote in a prior post, I was highly disappointed after being called only a “reasonable geek” in a rather comprehensive (if marginally outdated) Geek Test at InnerGeek. As much as I am a reasonable geek and am thirsty for all new technologies, it is this [...]
Finishing Touch and Completing To Do Lists
To Do or Not to Do? I get, what seems to be, undue pleasure at times by crossing out an item on my list of things to do. The mere act of crossing out the item (or ticking the box on the blackberry or PDA “tasks”) is itself a pleasure. That said, I have observed [...]
Global Power Rankings China versus ROW
China is making progress up the Global Power Ranking if you count market caps. Chinese publicly traded companies are now dominating the top 10 list of biggest market capitalizations worldwide. This Figaro article of 30 October highlighted that 5 out of the top 10 largest market caps are Chinese, including world #2 PetroChina at $446 [...]
Facebook and new media communication…the deluge continues
Facebook, Blackberry, LinkedIn, Viadeo, Hotmail, Twitter, Plaxo, Jaiku, Bloglight.ning, del.icio.us and so on … the options for getting in touch are spreading rampantly. There is, on the one hand, a convergence and agglomeration of sites and, on the other, a massive divergence in terms of electronic communications. This latter consideration has now hit me frontally [...]
SNCR – Spending on conversational marketing looking up
A new research study from SNCR says that spending on conversational marketing will outstrip traditional marketing by 2012. Commissioned by New Communications Review (SNCR, run by Jen McClure), and Joe Jaffe, the study shows some interesting figures and projections from 260 respondents (and I quote): * 70% are currently spending 2.5% or less of their [...]
Firebrand TV – The MTV of Ads?
Courtesy of Greg Verdino and Joe Jaffe, have learned about the creation of FIREBRAND TV, “a new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions.” The idea is to create a space (TV, web & mobile platforms) to view the best film commercials just as MTV [...]
Ah, the pleasures of being in the countryside
(English version of prior post written in French) A trip to the village of Eymoutiers (pop C. 3000), in the Limousin area of France, for a weekend of relaxation with the family. This is the village about which I wrote in a prior post, where the Casino supermarket is open Sunday. On the way down [...]
The future of money… RIP up the Cheque
When I see that the cheque is basically on its way out of existence in the UK — Boots, WH Smith, Asda, Morrison’s and now the London Underground are all banning the cheque for payment — I got to wondering about the future of money and currency. In the UK, I remember well when the [...]
Distribution lists and email practice(s)
Are you on anyone’s mailing list? Have you created mailing lists at work? Have you created mailing lists at home? Well, I can answer yes to all the above. However, thanks to a recently diverted email I received from my father, I noticed [not without a little jealousy] that he was on a mailing list [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
