Facebook, Blackberry, LinkedIn, Viadeo, Hotmail, Twitter, Plaxo, Jaiku, Bloglight.ning, del.icio.us and so on … the options for getting in touch are spreading rampantly. There is, on the one hand, a convergence and agglomeration of sites and, on the other, a massive divergence in terms of electronic communications. This latter consideration has now hit me frontally [...]
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SNCR – Spending on conversational marketing looking up
A new research study from SNCR says that spending on conversational marketing will outstrip traditional marketing by 2012. Commissioned by New Communications Review (SNCR, run by Jen McClure), and Joe Jaffe, the study shows some interesting figures and projections from 260 respondents (and I quote): * 70% are currently spending 2.5% or less of their [...]
Firebrand TV – The MTV of Ads?
Courtesy of Greg Verdino and Joe Jaffe, have learned about the creation of FIREBRAND TV, “a new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions.” The idea is to create a space (TV, web & mobile platforms) to view the best film commercials just as MTV [...]
Ah, the pleasures of being in the countryside
(English version of prior post written in French) A trip to the village of Eymoutiers (pop C. 3000), in the Limousin area of France, for a weekend of relaxation with the family. This is the village about which I wrote in a prior post, where the Casino supermarket is open Sunday. On the way down [...]
The future of money… RIP up the Cheque
When I see that the cheque is basically on its way out of existence in the UK — Boots, WH Smith, Asda, Morrison’s and now the London Underground are all banning the cheque for payment — I got to wondering about the future of money and currency. In the UK, I remember well when the [...]
Distribution lists and email practice(s)
Are you on anyone’s mailing list? Have you created mailing lists at work? Have you created mailing lists at home? Well, I can answer yes to all the above. However, thanks to a recently diverted email I received from my father, I noticed [not without a little jealousy] that he was on a mailing list [...]
Media panel at Yale University
At the Yale Reunion this weekend, I attended–thanks to a happy acquaintance with an ’82 Yalie–a media panel entitled “Meet the Press”. The panel consisted of four ’82 grads from Yale, featuring Amy Klobuchar (Minnesota Senator -D), Richard Greenberg (NBC), Maggie Jackson (Associated Press, writer freelance for NYT and Boston Globe) and Nancy Gibbs (Time [...]
Big city living – the big not-so-easy
Having spent basically all my life living in big metropolitan centres around the [western] world, I am prone to wax on about their long vaunted advantages: cultural centre, variety of people, business opportunities, anonymity, blah blah blah. Then there are the ordinary complaints, such as the cost of living, getting kids into schools, parking, rudeness, [...]
The young & the old – Japan and France
A country known for its long living citizens, Japan is ironically at risk of halving its population by the end of the century (currently at around 125 million). The Japanese Ministry of Healthy already projects, quite realistically, 100 million by 2050. The challenges of the non-modernist life (and business) style has caught up with their [...]
Computer Geek TBC LOL
I am wondering whether I will achieve Geek status… Somehow I missed out on thinking it was an attractive moniker in the old days. Today, I am not so sure. At the very least, I might not get lost when the kids rotate from one game to another or gravitate to more sophisticated gadgets. Then, [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
