Tablet Reading: Making Digital Media A Beautiful Experience Sometimes the aha moment comes in mysterious ways. But this weekend, it dawned on me: I actually prefer to read on my iPad than on my computer, and probably more than a regular book if you take my pulse count. The reason: well curated content via a [...]
Telling stories There are stories (lies) and there are stories (that move). Great storytelling is about communicating the story in a way that draws you in, makes an emotional connection. A telling story is one where the audience leaves itching to do something, to be someone different. Content and context In storytelling, there are two [...]
Money … and time With people running around trying to eke out an extra ounce of productivity in every breathing minute of the day, I often hear people say “I don’t have the budget for digital, yet…” It is a most common refrain. Much like the statement (dare I say, cop out), “I don’t have [...]
Straight Talk: The foggy parameters of Digital Marketers Certain people and organizations function better when all the lines and roles are clearly defined. They hold dear the job description and want orderly reporting structures. For these people, living in ambiguity, with unclear objectives in a constantly changing landscape feels like a nightmare. Waking up every [...]
Two Nil (aka 2-0) as opposed to 2.0? I frequently hear the term Digital Marketing team. It makes me think that there is still an us versus them kind of mentality inside companies, where management is still not sure who should be responsible for “digital.” It is still the case in certain media companies as [...]
Networking in the 21st century I am very happy to report that my business school, INSEAD, has taken on social media, podcasting and mobile with great vigor. Not that I have followed their every action at INSEAD, nor can I reasonably compare with what its fine competition are doing; however, I wanted to do a [...]
The two-step solution to unlocking your NOTES For well over two years, ever since I transferred over fully to iOS i.e. the iPhone (from the world of the Blackberry) and from Outlook over to gmail, I have had one lingering regret: how to recuperate my 915 notes which were created in Outlook. Enter: Frederic P-L [...]
Are you available on the….? Hate ‘em as you may, meetings are a mainstay in business because of the underlying power of conversation. And communication is the lifeblood of a business. However, one of the biggest hurdles is in finding a time that fits everyone’s packed agendas. This is all the more true for a [...]
ON: a service to help manage your contacts and mobile in a new way… For the past several months, I tried out the service “ON Voicefeed,” which was developed by Orange Vallée, a subsidiary of the Orange Group, in charge of innovation and development. The ON service was officially launched in February 2011. What does [...]
Apps – too often, all bells, not whistle. There are a lot of companies that have jumped on the bandwagon to create mobile applications. The problem is that so many of them are meaningless. I can think of several where, aside from sloppy functionality, the app itself does material to help me in my daily [...]
