Minter Dialogue #61 This interview is with Giles Corbett, a fellow INSEAD alumnus, who runs Libon, as part of the Orange Group. Libon is an innovative OTT service that provides a radically different experience to ordinary voice mail. For example, it transcribes voice messages into text with surprising accuracy. Beyond voice mail functionality, Libon also [...]
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Details – The devil in digital marketing : A Eurostar case study
Boosting your travel experience I enjoy travel, despite the myriad hassles*. Digital is now an integral part of that travel experience. Thus, I also enjoy pointing out digital marketing initiatives by travel companies. For example, I am a regular on the EUROSTAR between Paris and London. Hat tip number 1: Free wifi at St Pancras [...]
With innovation, how to find a balance between Strategy and Communications?
I have been to several conferences or read in the news about how X company is pre-announcing a new revolution that will be launched in… 2014. For some of us, that feels like a century away. Promising the future Last week, for example, I was reading how one of the French mobile service providers [...]
Digital in Merchandising – A classic mistake in blended marketing
On and Offline … in harmony The House of Fraser on Oxford Street (London) broadcast over a two-day period that it was doing an in store (offline) and online promotion. By all appearances, it seemed like a perfect case of blended marketing. So, I was happy to test the waters. Below was the call out at [...]
Why Social Media Goes Wrong
Geo-Loco : More loco than Local I have gradually begun to ween myself off of Foursquare. Gone are the competitive days where I feverishly checked in to see how many points I had won. One of my prouder check-ins was worth 16 points (see right) when I accumulated miles and a few other miscellaneous bonuses, [...]
Speed, trips and whitespace – 3 keys in my pocket
With my deep passion for the Grateful Dead, you would be excused for getting confused by my title (even if you are listening to the music play ♬). But, in this case, I am thinking of three key critical factors for success in digital design. Watch your Speed (…driving that train… ♩♬) Not just because Google [...]
What the social phone means for digital marketing
On the heels of the bloody 2Q earnings report by Facebook, the subject of the Facebook phone has become a hot topic, promptly denied by Mark Zuckerberg. The question of the Facebook phone garners a good amount of negativity, probably associated with a fear for privacy. There was already great controversy back in February 2012 [...]
Offsetting Google dependency, an upsetting thought?
Having just listened to the podcast interview by Daniel Rowles (Target Internet) of Dr Dave Chaffey, I was intrigued by the concept of avoiding reliance on Google for your business. Is it possible or desirable to avoid Google for your business? What Dave and Daniel were promoting was reducing the reliance on Google search. Specifically, the [...]
Totally Me Personal and Professional, Global and Local
Getting personal Marketers and corporations are just going to have to get comfortable with the personal side. To the extent that clients are looking for any excuse not to buy the more expensive proposition, brands need to give and prove their value. There are many ways to create a personalized – if not personal – [...]
Hard touch, soft touch. How touchy are you? Meeting the digital dial.
You would have thought that with a last name Dial, I would be all over the idea of a digital dial? For the past few years, however, I have been errant. In essence, I have been pressing the fast forward button on the iPhone video as if it were a button on a physical tape [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
