After the Economist’s special section on the "A world of Connections" (April 28), I was glad to receive a link from a new (connected) acquaintance, Vincent, on Connected Marketing: http://www.connectedmarketing.org/surveys/. Connection is in the air. The ten predictions made by Justin Kirby in 2005 are a testament to how fast the marketing world is changing. [...]
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Un-derstanding the un-world, a new marketing concept
This is not an ode to the underworld. It isn’t even a portrait of the world’s [dirty] underwear. It is a description of a new marketing concept: The new Value-Added is Nothing. In the un-world, the value added in the consumer’s eyes is the lack of complication. We, as consumers, are looking for plain simplicity, [...]
The life cycle of a [successful] company and the importance of the brand
Inspired by this blog on “Pink Slip,” “Business Darwinism and the will to survive“, I ponder how even great companies survive long term. The very concept of lasting [forever] can almost seem counter intuitive (in the world of capital markets). I see the cycle of even those companies “built to last” as destined to un-last [...]
The name game
Following only a couple days after posting a comment on old-fashioned marketing (starting with your ABCs), I came across an article in the Daily Telegraph (Tuesday May 22, page 29) entitled “Is your name to blame for your life?” The article featured an online study of 15,000 readers, declaratively, showing that their lives were indeed [...]
Ipod – old fashioned marketing
I remember in my entrepreneurial days thinking that it was a good idea to have the name of the company start with an “A” so that we would appear at the beginning of the [old concept] yellow pages (sort of the ABCs of marketing). Today, we are confronted with two realities that are interesting in [...]
Serious games – innovations in France
You may have heard of the notion of “serious games”… edutainment in its latest form. You play, and you don’t even see the time pass as you learn. Have a few examples of positively interesting games, in part courtesy of Le Monde article yesterday. (the examples are all in French, sorry!) 1) France has a [...]
Where is the brain’s brand button?
As a consumer, I do not want to spend oodles of time comparing prices and the quality(-ies) of the product. In the shop, or whenever and wherever I buy, I want trust and a preferred relationship [I may sound like a snob, but our current condition encourages this behaviour]. And, in order to create that [...]
Times are a changin’ – In Search of Moments of Change
A convert of the “tipping point” concept, I am most interested in the exact elements that bring about change in a person’s personality or career. In particular, I think of how certain people in my circle have gone from “super popular” to super drop-out, or from super nerd to super successful, etc. But, there are [...]
Text versus Image
Went to a seminar held by ANVIE in Paris. We discussed in general the changing landscape of the new media. Joseph Jaffe’s book “Life after the 30 second spot” was cited at the beginning, along with the Ries’ and Zyman’s book on the end of advertising (as we know it), to set the stage. You [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
