The other day, I heard how a project with a code name was actually launched with the very same code name. It kind of makes a mockery of the secrecy that “code” names are supposed to provide, no? Also, under the “it sounds silly, but isn’t,” you can find some sites that launch in beta [...]
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Social Media and the Women’s Forum – The relevance of social media at events
I was recently asked by the Women’s Forum to write about the relevance of using social media for their Forum event. Certainly, events and social media are a terrific match. And, for an event that is, by definition, women-centric, social media has even more sense. For brands, I believe that events are an extremely important [...]
How to improve email marketing and the value of friends online
Getting “social” is not — or should no longer be — new news for any self-respecting marketing team. These days, social media is pretty much an ongoing topic at any company café or water cooler, even if the absolute marketing dollars remain paltry for the vast majority of brands (social media represented just 4% of [...]
The Artist as a parable for the new era of digital marketing
“Out with the old. In with the new.” From the silent film The Artist, this line was “spoken” by the character, Peppy Miller (played by Bérénice Bejo), as she was PRing her new film, “The Beauty Spot,” all the while ushering in the era of the talkie. Just in case you didn’t read about the [...]
MDE29: Joseph Jaffe, Chief Interruptor, Digital Marketer and Innovator
This interview is with Joseph Jaffe. Joe is the author of three books, including the groundbreaker, “Life after the 30 second spot” (which, when it came out in 2005, I used to pass around to all the top executives to persuade them about the shift in media and marketing) as well as “Join The Conversation“. [...]
Social Media Marketing Nuances – Making a difference across platforms
As brands get hip to social media, I have seen a few organizations take the inevitable shortcuts. These shortcuts can include outsourcing community management (at a more radical level), ignoring the weekend, moderating unwanted comments, or simply not engaging in a conversation. It can also mean trying to automate the community relationship across the multiple [...]
What are the eCommerce business models?
Have you ever tried to figure out the different (and viable) eCommerce business models? In this post, I will try to provide a lucid categorization and will happily hear your remarks. eCommerce – still in its infancy With the growing consumer acceptance of eCommerce and a difficult business environment, brands and businesses are all beadily eyeing the [...]
The ingredients of a great storyteller
Great teachers are great storytellers When I think back to the great teachers I have had in my life, they were all great storytellers. For instance, I recall how my prep school history teacher would relate the situation as if he were there with the historical characters. I also like to think back to my [...]
What is the value of a Facebook fan?
My friend Yael Rozencwajg (Yopps) and I created this infographic to explain what is and wherein lies the value of a Facebook fan. The short story is that there is no way to place a single value on a fan. The answer is that “it depends.” Not only are some fans worth more than others, [...]
What’s the big problem with building customer loyalty?
The ball and chain of short-term results The problem with marketing in general, and even more so in digital marketing, is that customer loyalty is far from ingrained in the executive’s mindset. And there is good reason for that: the focus is frequently on the wrong ball. The ball they focus on is tied to [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
