Companies will forever continue to look for ways to make productivity gains. Consultants are brought in, new bosses plant their flags with their new big ideas, HR is called in to reduce headcount. Sound familiar? Yet, one of the biggest opportunities for productivity improvements, I believe, comes from closing the proverbial gap between what is [...]
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Sphere of influence – In which topic are you influential?
Online influence measurement systems and schemes remain a hotly debated area. Intellectually, we understand that real influence is, of course, is a blend of off and online. Influence is also highly contextual. Influence is subdivisible into spheres of influence. {Click to Tweet!} As these online measurement systems evolve, they are attempting to clarify which sphere [...]
What is the right leadership mindset for winning organizations today? The checklist!
In this era of fundamental transformation, it has never been more difficult to find the right leadership mindset. As I travel around the world and work in different organizations, I see women and men trying to get to grips with the trifecta of problems: no time no resources no luck Ok, maybe that’s a little [...]
What’s the single biggest Customer Service no-no?
These days, any self-respecting brand has to consider customer service as an integral part of the consumer experience. This is even more true if the brand is in the high value or luxury sector. Customer service is one of the great ways of humanizing a brand, providing tailored advice and/or service for the particular case [...]
How to identify influencers on social media?
If you want to get your message out, there is nothing like good word of mouth. But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids. {Click to Tweet!} So how, as a brand marketer, can you appropriately and efficiently identify influencers? Figuring out influencers The route [...]
Real leadership credentials and schools as social networks
Great leadership is undoubtedly rare. Establishing the best leadership credentials is a tricky task for any board. Every culture has their preferences, and it would be foolish to suggest that the best perceived schools are bad credentials anywhere. Schools act as social networks and schoolmates are, hopefully, lifelong friends. However, there comes a point in [...]
The digital marketing mindset: the DM brief and why digital marketing will get more expensive
The right digital marketing mindset is an elusive concept in a world of short-term results. As companies continue to pour resources into their digital marketing efforts, the pressure is heightening on marketers and agencies to perform. Briefs — even if they are supposedly tailored to the digital marketing universe — remain strictly amateur for the [...]
How to beat Obama? Why executives need to change their online personality to be digital influencers
Aside from running the biggest corporation in the world, Barack Obama has proven himself a master of digital marketing. His 2012 repeat performance showed a seasoned, even more effective approach considering the new scope and breadth of audience available on the many social media platforms. Obama is, by any standard, a digitally savvy leader. He’s [...]
Three Wise Men or Three Why’s Men? How to recruit for the right attitude
Coming out of the Christmas period, you probably had your fill of the three wise men. My favorite crack I heard was “A virgin birth I can believe, but finding three wise men?” {Click to Tweet} As readers of this blog will know, there is a reason why Mindset is spelt with a Y. I [...]
Interview with @BrianSolis on the Inescapable Digital Transformation
Minter Dialogue #48 This interview is with Brian Solis, author of Engage!, The End of Business as Usual as well as the marvelous Conversation Prism (right, and now in its third version). In this podcast, recorded in Paris ahead of the Innovation Napoleon conference I am hosting with Brian, we discuss a wide range of topics [...]
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Influence Measurement
Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
