The other day, I heard how a project with a code name was actually launched with the very same code name. It kind of makes a mockery of the secrecy that “code” names are supposed to provide, no? Also, under the “it sounds silly, but isn’t,” you can find some sites that launch in beta [...]
Archive | Leadership
RSS feed for this section
Raising your Digital IQ – Why it’s important for all the C-suite
It is my belief that a company’s Digital IQ – the way it integrates and leverages digital technology to service the business needs – will be a key driver and competitive advantage over the next decade. A 2012 Price Waterhouse Cooper report suggests that “… excellence in IT has not been commoditized and is still differentiating [...]
Is social media right for customer service – The right fit for you?
There are now a good number of brands that have identified social media as a channel for customer service (Best Buy, Starbucks, Dell, Zappos to name a few). First, there was the automation trend. Then there was the outsourcing boom. Now there is the social media channel. It seems, however, that most companies still [...]
MDE29: Joseph Jaffe, Chief Interruptor, Digital Marketer and Innovator
This interview is with Joseph Jaffe. Joe is the author of three books, including the groundbreaker, “Life after the 30 second spot” (which, when it came out in 2005, I used to pass around to all the top executives to persuade them about the shift in media and marketing) as well as “Join The Conversation“. [...]
Who owns your Twitter bio at work?
Whose tweet is it, anyway? In December 2011, I wrote up the saga about Noah Kravitz (see the original post “Social Media Ownership” here) and the issue of who owns your social media profile while you are working for and/or representing a company or brand. It is a tricky question. In this case, Noah had built [...]
What if… the world were on time?
What if drivers thought ahead enough not to get stuck in gridlock? What if people got out their change ahead of the toll booth while idly waiting in line? What if people respected lines (read: queues, my English friends)? What if Doctors thought that your time was important, too? What if people’s watches were all [...]
Biggest impact on your business?
Tough choices With the limited resources we all have at our disposal, we must make tough choices. Here are a set of options that, with your magic wand, you can provide for your business overnight. Which is to be? Create your free online surveys with SurveyMonkey, the world’s leading questionnaire tool. I will be most [...]
MDE27: Brian Platz, founder Silkroad Point: gauging employee influence
At this year’s Netexplo Forum*, Silkroad Point was given one of the top 10 new tech awards. Presented by Brian Platz, founder and COO, the Silkroad Point was a project that created quite a stir in Paris (the forum is hosted at the UNESCO HQ). In the fifth and last of this podcast interview series, [...]
To blog or not blog? A very real question for any CEO
I had a lovely interview podcast with a good friend of mine, Olivier Cimilière Cordonnier, who is specialized in Corporate Communications (formerly head of Corporate Communications at Google France) and author of a successful French blog (Le Blog du Communicant 2.0). It sparked a side conversation about the opportunity for a CEO to open a [...]
What is your mark? Looking for the miracle beauty cream for your brand culture
Have you ever noticed, when you walk down the street, that you think you can tell the personality of a person by the wrinkles on his or her face? It seems obvious that the wrinkles caused by smiling or frowning often becomes embedded; we wear the past on our face. We could say that we [...]
Subscribe & Connect
Simply enter your email address. Themyndset.com respects your privacy.
Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
