For anyone who is interested in mobile learning (aka mLearning), I highly recommend taking a look this wonderful new mobile app. You don’t need to be a hairdresser to appreciate the quality of the experience. mLearning for professionals My good friends, Kris Sorbie (Redken Global Performing Artist) and Khalid Meniri (Six Agency), have launched a [...]
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mLearning – Zitegeist and learning to love learning again
Tablet Reading: Making Digital Media A Beautiful Experience Sometimes the aha moment comes in mysterious ways. But this weekend, it dawned on me: I actually prefer to read on my iPad than on my computer, and probably more than a regular book if you take my pulse count. The reason: well curated content via a [...]
Stakeholder or Shareholder value? What every CEO needs to do
In search of the CEO Myndset In a world of economic crises, burgeoning competition, regulatory oversight and the revolution that is the Internet, I think it would be fair to say that the role of the CEO is under siege. The “strategic” allocation [read = reduction] of resources in search of that extra margin — [...]
The Future of Learning – How should your company adapt and encourage constant learning?
Learning Organizations: New ways of managing As companies grapple with the effects and opportunities of the Internet, social media and the smartphone, internal organizations are having to adapt and transform to accommodate new ways of communicating, new marketing methods and metrics and, in sum, new ways of managing. An organization’s ability to learn and to [...]
The new GQ for Digital Marketers: What is your Geek Quotient?
Digital Education not just for geeks I have long believed that Digital Education must become a staple of a company’s Permanent Education (i.e. with the internal, corporate University). It can no longer be just a “specialty” class, merely for IT, geeks or those working on the website. My strong belief is that there should be [...]
Blended marketing. What digital marketing can learn from Education
Blend your Marketing As all corners of the world are being turned upside down by the internet (“no rock unturned”), management and brand marketers are scrambling to adjust. The image that my friend, Thierry, gave me is that of a digital tsunami: Visible, forceful and unstoppable. Brand marketers are struggling to find the right mix [...]
MDE#15: Barbara Mallinson, CEO and Founder of OBAMI, a robust social network designed specifically for schools
Barbara Mallinson founded OBAMI, a social network and eLearning platform specifically designed for schools. Barbara is on a mission to bring the best eTools and social networking to teachers and learners. OBAMI enables the teachers to distribute resources, to allow the learners and teachers to comment and discuss the resources, as well as to provide assessments [...]
INSEAD mobile app – technology helping learning and networking
Networking in the 21st century I am very happy to report that my business school, INSEAD, has taken on social media, podcasting and mobile with great vigor. Not that I have followed their every action at INSEAD, nor can I reasonably compare with what its fine competition are doing; however, I wanted to do a [...]
Interesting Site: Famecount, social media counter for the stars
Friday’s here! Starting today, Friday I am going to create a new “corner” on The Myndset. It is going to be a place where I feature an interesting site that caught my attention recently. I will endeavour to explain why it is interesting. Think of this as an alternative to #ff (= follow friday on [...]
3 new rules: blended, blended & blended
If location, location, location is still the mantra for real estate, there is one word that seems to define our existence in the new business world, and, specifically, the world of marketeers. That word is BLENDED. What does blended mean? Blended, in this case, is a mixture between the “real” (or face to face) and [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
