Just as we have Unilever presenting the “real” woman with their Dove campaign, on the other end of the scale, we have digital retouching going democratic. In 2006, an Israeli firm launched a software to allow for perfect retouching of faces. Found this subject courtesy of this now defunct blog (closed down after this ‘famous’ [...]
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Why are we here? And the lifecycle of blogs
So, what’s the blog all about? Aside from facing the inimitable existentialist questions about oneself, I have seen a slew of posts on the “why” of blogs and what is it all for? A few observations come to the fore. As cited in Opinionated Marketers, it really depends on your own objectives (fair enough) to [...]
36 hour weeks for kids
I think working less for “living” more is a wonderful ambition — afterwards there are economics and lifestyle choices & values that come into play. However, recently, I counted up how many hours my son works for his schooling. And the irony is that, with 26.25 hours of classes and about 10 hours of homework [...]
Air Travel … better enjoy the ads
When I compare intra-Europe flying to continental US flying, the two major differences for me are that there are many more direct flights from city to city in Europe (no hub & spokes) and that it is harder to feel the (economic) pinch on European airlines. While flying from Paris to London is technically international, [...]
The life cycle of a [successful] company and the importance of the brand
Inspired by this blog on “Pink Slip,” “Business Darwinism and the will to survive“, I ponder how even great companies survive long term. The very concept of lasting [forever] can almost seem counter intuitive (in the world of capital markets). I see the cycle of even those companies “built to last” as destined to un-last [...]
Management theory
I have long held that I prefer to have all rowers in the boat rowing in unison, even if not necessarily in the perfect direction, rather than seeking the perfect direction and pushing all rowers to row hard (and independently). Depending on how one words this phrase, one can easily sway the argument one way [...]
Raising money (without raising hairs)
Got this nice story courtesy of Bill in England. Lewis Cullman – notable NYC and Yale philanthropist – has written a little book about raising money, “Can’t Take It With You. The Art of Making and Giving Money.”The story goes along the lines :“Raising money is serious business, but keep your sense of humor. Things [...]
Smoking leads to more sick time at work!
The International Herald Tribune article entitled “Study finds difference in smokers’ sick time” [by Nicholas Bakalar] made for a solemn read for smokers…and businesses (if not HR departments). The study of 14,000 Swedish workers determined that smokers would take off, on average, nearly 8 days more than non-smokers in sick leave, and this study netted [...]
The Art of Tennis — the leadership metaphor
Two people yesterday spoke to me about an overwhelming link between the mindset of a great tennis player and the mindset of a great leader. Not that I am going to make a definitive analysis here, but a couple of fun, if not provocative, concepts: [in doubles,] best to pick a parter you respect and [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
