It is my belief that a company’s Digital IQ – the way it integrates and leverages digital technology to service the business needs – will be a key driver and competitive advantage over the next decade. A 2012 Price Waterhouse Cooper report suggests that “… excellence in IT has not been commoditized and is still differentiating [...]
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Women in social media – Why she makes business sense
Every day, it seems that a new social media site is being born. I don’t think that is an exaggeration. So, how to make head or tails of each of them? Sifting through the social media jungle If I were a venture capitalist or perhaps even an investment banker (and I did work at DLJ [...]
Who owns your Twitter bio at work?
Whose tweet is it, anyway? In December 2011, I wrote up the saga about Noah Kravitz (see the original post “Social Media Ownership” here) and the issue of who owns your social media profile while you are working for and/or representing a company or brand. It is a tricky question. In this case, Noah had built [...]
What are the eCommerce business models?
Have you ever tried to figure out the different (and viable) eCommerce business models? In this post, I will try to provide a lucid categorization and will happily hear your remarks. eCommerce – still in its infancy With the growing consumer acceptance of eCommerce and a difficult business environment, brands and businesses are all beadily eyeing the [...]
Where is the value added in an eCommerce site?
With some 500,000 eCommerce sites in the US and presumably over double that in Europe (considering that each country has to have its own language and that France alone has over 100,000), eCommerce is hitting the big time. If you take the USA and Europe combined, eCommerce registered slightly over 350 billion euros in revenues [...]
What’s the big problem with building customer loyalty?
The ball and chain of short-term results The problem with marketing in general, and even more so in digital marketing, is that customer loyalty is far from ingrained in the executive’s mindset. And there is good reason for that: the focus is frequently on the wrong ball. The ball they focus on is tied to [...]
Digital marketing best practice sharing
Best practice is all about the experience Is best practice sharing actually possible? Certainly, by the number of times you hear the term bandied about in business conferences, you would expect the concept to be well rehearsed and successful. However, it is just not possible to reproduce the singular Apple success story, any more than [...]
Stakeholder or Shareholder value? What every CEO needs to do
In search of the CEO Myndset In a world of economic crises, burgeoning competition, regulatory oversight and the revolution that is the Internet, I think it would be fair to say that the role of the CEO is under siege. The “strategic” allocation [read = reduction] of resources in search of that extra margin — [...]
9 1/2 reasons why you should NOT get into social media?
Everyone’s talking about it! So, why not to jump into digital media marketing? As much as there is all this hype about businesses getting into social media, there are still a vast majority of companies that have not made the step – and that’s perfectly normal if you consider that a majority of [especially smaller] [...]
Buy, buy, buy? Or is it bye-bye? 5 keys to improving digital marketing efforts
The digital marketing gold rush There is a certain inevitability to what is going on in the internet and digital marketing world. Companies have cottoned on and the rush to “do” social media is leading inexorably to higher pricing at Google and Facebook. The catch-22 is that brands are paying for ads to attract “fans” [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
