15th August, 2010 - Posted by Minter Dial - No Comments
Getting down and personal with your clients and employees is surprisingly foreign for many companies; yet, I maintain that it is going to be an increasingly important element of success for marketers in the future. With the regrouped Apple IOS (i-operating system), customers will be able to swing seamlessly from one product to another. Presumably, the same will be true of other platforms, too. This post discusses how will marketers need to evolve to keep up with these new mobile consumers with interlinked computers, phones and gadgets.
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12th August, 2010 - Posted by Minter Dial - No Comments
I bookmarked this article from the Wall Street Journal, entitled “Wash Away Bad Hair Days,” about P&G’s efforts to recapture consumers who, over the most recent hard times, have cut back on ‘premium’ shampoos, such as Pantene, in favor of lower priced or generic products. In recent years, the article describes how P&G have been doing elaborate testing to evaluate the emotional impact of a shampoo, in an effort to rinse out bad hair days (and the lack of confidence that comes with them). So, then, where is the emotional content in the shampoo marketing campaigns?
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25th July, 2010 - Posted by Minter Dial - 1 Comment
Have you not heard of Johnnie Boden? Talk about turning your life into a brand!
I am impressed with the UK clothing retailer Boden (not to be mixed up with Boden, the store fixtures retailer). Johnnie Boden, a failed banker-turned-teacher, launched a men’s clothing business in 1991 and created a company, based entirely on his persona »
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12th June, 2010 - Posted by Minter Dial - No Comments
An out of town friend of mine recently told me about this very different kind of boutique hotel in Paris, called Mama Shelter. Isn’t it funny how, sometimes, it takes a tourist to tell you about your own city.
First of all, Mama Shelter is a breakthrough name for a hotel, in that it truly breaks »
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28th May, 2010 - Posted by Minter Dial - 7 Comments
“Branding gets personal” is the tagline behind The Myndset. A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. The starting point for “Branding Gets Personal” is an obsession with being client centred. In this post, I discuss how we must evolve the marketing mission past the traditional product-oriented 4P’s to encompass a more engaging and experiential marketing, entitled the 5E’s.
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10th May, 2010 - Posted by Minter Dial - 5 Comments
I read a post last week on Brandchannel entitled “Are Luxury Watches Stuck in Time?” which triggered a few thoughts including: How many luxury industries are stuck in time and what is the level of risk for the upper end markets?
First, I would have to agree with Milton Pedraza, CEO and Founder of the Luxury »
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21st March, 2010 - Posted by Minter Dial - 6 Comments
Brand Building: The importance of Transparency and where to place the limits. Part III of a 4-post series
Having discussed the issue of transparency at the governmental and societal levels, as well as the enlightening role of the Internet in the two previous posts, this third post is dedicated to the implications of transparency »
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18th February, 2010 - Posted by Minter Dial - 6 Comments
The winnowing out of the blogs you read, the tweets you click on and the brands you will buy into is the result of a natural, Darwinian process of selection. In a constantly evolving landscape, people and brands will need to learn the value of their online credibility.
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13th January, 2010 - Posted by Minter Dial - 2 Comments
After a recent thread in the “Tweeple” discussion group on Linkedin, I am spurred to write a piece about twitterquette or perhaps one could say, about the twitter quest: what’s Twitter for and how do you get many followers?
What’s Twitter for?
Twitter is a space where you share — with people who follow you — “tweet” messages (up to a »
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9th January, 2010 - Posted by Minter Dial - No Comments
Found this via Yael over at www.darealya.com. Nice and concise set of learnings on how brands should use Facebook — and it comes with the brands concerned.
15 Facebook Learnings from the top 50 brands
View more presentations from Axon Alex (from Slideshare)
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5th October, 2009 - Posted by Minter Dial - No Comments
MEDEF UNIVERSITE D’ETE PLENARY SESSION – 3 September, 2009
“Will capitalism become ethical or not?”Plenary Session animated by Jean-Pierre Elkabach
Below I will highlight a few points that I took away from the two hour plenary session, brilliantly managed by JP Elkabach, on Ethical Capitalism at the MEDEF Summer University 2009.
As with the other subjects discussed in »
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23rd September, 2009 - Posted by Minter Dial - 1 Comment
I love brands… Yes, I do; but, it would seem that, especially over the span of the latest economic crisis, the “consumer” has become decidedly less enchanted with brands, per se. On the one hand, the crisis has accentuated the need for consumers (and companies) to cut back on expenses and be more budget »
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