Sterling Proffer, Director of Platform at Vice Media – Navigating the digital channels (MDE62)

Minter Dialogue #62

Sterling Proffer, Vice Media, The Myndset digital marketingThis interview is with the ebullient Sterling Proffer, whom I met at SXSW2013. Sterling works at one of the more fascinating and disruptive companies: Vice Media.  Vice are publishers, aggregators, curators, and social platforms. As Director of Platform at Vice, Sterling’s job is to help them navigate that digital world and position them across every place the audience can find them. I believe that the lessons for brands are multiple.

For those of you who are regular listeners, you will find a new jingle at the beginning of the show, courtesy of my friend, Pierre Journel, author of the Guitar Channel. I invite you to take a spin!

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To connect with Sterling Proffer / Vice:

Sites mentioned by Sterling:

  • Noisey.com –  a video-driven music discovery platform, documenting the most talented emerging musicians from around the world
  • Motherboard.vice.com – an online magazine and video channel dedicated to the intersection of technology, science and humans

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