MDE50: Giles Palmer, CEO of BrandWatch, Social Media Monitor and Marketing

Minter Dialogue #50

giles-palmer-brandwatch, The Myndset Digital marketing and brand strategyThis interview is with Giles Palmer, CEO and founder of BrandWatch, an UK-based social media monitoring company that has been around since 2007. Giles is at the heart of mining and understanding text, which remains a hot and rather difficult, if not disputed area in the world of social media marketing. You’ll appreciate Giles’ down to earthiness in this conversation I had with him, where we discuss the challenges of tracking the social media networks, forums and blogs to help brands navigate the 2.0 web.

You can choose to sign up to the Minter Dialogue podcast here via iTunes.

To connect with Giles Palmer

  • You can contact Giles Palmer via Twitter (and find out why he has a goofy handle in the interview!)


Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at :, on Buzzsprout or in iTunes.

  • @joodoo9

    Thanks Minter – really enjoyed our chat

    • Minter Dial

      Pleasure shared, Giles.

  • @JoakimNilsson
  • jason

    Good podcast man, is there anyway I can download it? ok never mind I doubled check I see theres a download button. stupied IE. giving me issues. Social media can be hell, but a blessing! double edge sword!

  • Jeffery Hill

    Social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation!